He Built a Business in 2 Years After Losing His Best Friend with Dr. Ryan Williamson

Ryan: [00:00:00] Entrepreneurship, I think for a physician, I, I can speak personally, I think is one of the hardest things for us to do because you have to unlearn this idea that is beaten into your head for literally the better part of two decades that you have to be perfect before you can do anything.
Intro - Outro: You're listening to the Seven Figure Leap podcast. We're here to leverage rich relationships and smart strategies to take your business to the next level. Here's your host, Dustin Riechmann.
Dustin: How do you take a deep subject matter expertise and turn it into a viable business? that is the topic today. I have a really amazing guest, who may sound like a familiar voice, and I'll talk about why that is here in a few minutes, but Dr.
Dustin: Ryan Williamson from Transcend Health is our guest today. Ryan, I think just to kick things off, I'd love [00:01:00] to let you introduce yourself and just give us a, a bit of an overview of your career and, then we'll pick it up from there and start talking a lot more about the details of the entrepreneurial chapter, that you're currently in.
Ryan: Well, first off, Dustin,good to see you. It's always, always fun getting to hang out with you. yeah, so man, to, to... I'll try to make this as high level as I can. but I'm a neurologist. That, that is my, my training through the Western medical system. In order to do that, you have to go through four years of undergraduate study.
Ryan: So I did a biomedical sciences degree and a philosophy degree, the latter which is totally useless other than helping me think deep thoughts, but has always been an interest. was fortunate to get into medical school my first try, whi- which is not common. That's why I say that. but just allowed me to train straight through, so four years of medical school, and knew about halfway through that journey that I wanted to be a neurologist.
Ryan: That was a four-year residency afterwards. And in, in parallel to all of this, I'd always wanted to serve in the military, [00:02:00] so I took a Navy scholarship for medical school. So I was technically a reservist all through medical school, all through residency. And then when I graduated my residency training program, I w- came on active duty as part of that scholarship.
Ryan: So I was stationed at Camp Lejeune, which is a Marine Corps base in North Carolina. so I was a Navy doctor, but the Marines have Navy physicians. That's sort of how that works. did four years there, which was fantastic, and then got out of the military. And all during my active duty practice years, I was seeing young, healthy people, high performers, special forces, MARSOC Raiders, who are the Marine Corps special forces, Navy SEALs even, I'm sure most people have heard of, and in general, just really worked with young, healthy people.
Ryan: And that, that might sound intuitive, and, and surely it is for having active duty service members that are capable of doing what I think is the hardest job on the planet. but as a neurologist, you train to see really this full spectrum of, of, [00:03:00] um- capability and de- debility or, or disease.
Ryan: and, perhaps on the, the capable young end, you may have young people that have, I don't know, maybe complex headaches or migraines or something. And on the other end of that spectrum, you have older adults who have a multitude of chronic diseases, who are suffering from debilitating conditions like strokes, maybe Parkinson's, different types of dementia, of which Alzheimer's is the most common type.
Ryan: And what I didn't realize at the time when I was still in the military that I then reflected on once I went back to civilian practice, which is what I've been doing for the last four years, is this hospital-based medicine where I'm mostly treating acute neurologic emergencies in, in the emergency room and in the hospital.
Ryan: So people that come in with brain bleeds and strokes and seizures that won't stop without treatment, severe traumatic brain injuries, things like this. W- when, when I see people at the end of life or maybe in, in towards the later stages of life that have [00:04:00] mismanaged their bodies, in, in most cases unknowingly, our options are much more limited than when we start younger, more capable, healthier.
Ryan: And you and I have certainly had conversations about this, right? and to, to tie that into what-- h- how did that change my thinking or how did that get me into entrepreneurship, I realized pretty quickly that I couldn't sit at the bedside for another 30 or 40 or however many years with a limited ability to make a meaningful difference in someone's life.
Ryan: And that, that really led me down a path of critical reflection and understanding what I needed to do to be a better physician to people. And even as I had had some examples in, in my personal and my professional life through different educational and mastermind groups that I had sought out, and I've had examples of incredible people that have done this in different disciplines, you being one of them, by the way, that there, there are better ways to do this, to share [00:05:00] information, to help people understand what entrepreneurship means or to help them with tax strategy or, I don't know, family planning or medicine or their bodies or whatever.
Ryan: And so I, I've-- again, I knew it was possible and I, I-- it just set me down this path of exploring how else can I apply my unique skill set to help even more people, and not just help them, but help them stay healthy and, and just live a longer, better life so that they can do more of, of whatever it is that they want.
Dustin: That's beautiful. Well, thank you for sharing that. you've obviously done some, some podcasting and, you have a very just clear way of, of sharing your story and, and kinda getting us up to this, this current chapter that we're gonna dig into today. So I kind of, joked a little bit if, if Ryan sounds familiar, if you've been a longtime listener, he was actually on the podcast, so he's...
Dustin: This is his second appearance. that was way back in April of 2025. I know that date by heart because Our conversation really impacted me. In that conversation, we talked much more on the medical side, the neurological health side. I [00:06:00] shared my own family history and, and this long battle my, my own father had with dementia, my own relationship with alcohol.
Dustin: There's, there's a lot that we unpacked there if you wanna go deeper into, the deep wisdom that Ryan has on this topic. and the reason that date s- sticks in my mind is one of the things we talked about as a simple practice is walking more. And, my Apple, history, my Apple Watch history would tell you that there's an inflection point in April 2025 where I started walking a lot more on a daily basis, and that, that trend has stayed up, Ryan.
Dustin: So, thank you for, for just that, that small awareness that has actually, paid a lot of dividends, I think, to me in my own, health journey and my own mental clarity, as a 47-year-old father of three and,all the stresses and strains that come with entrepreneurship, which we're gonna talk about, from your, from your side of the microphone today.
Dustin: So, what I was really excited to have Ryan come back, in this phase is to really talk about his entrepreneurial journey, and I think there's a lot of things we can relate to in this that many of the listeners, you guys, will relate to. you're probably not a neurologist, although [00:07:00] you might be, but we definitely work with a lot of people and hear a lot of stories of people who have some sort of just deep subject matter expertise, right?
Dustin: Could be medicine, could be a therapist, it could be engineer, like my own story. but a lot of times we kind of take that tried and true path through education and college and residency and, and we start in the corporate side of the world or in the medical and, in your case, the hospital side, clinical side of the world.
Dustin: And we know that there's a better way to help people. There's a different mission that we're called to be on. But entrepreneurship is a whole different set of skills, right? It's, it's a whole different ballgame, and it's not an easy transition for anyone. It certainly wasn't for me, and I know, what I'm, I'm excited about with Ryan is he's had some great breakthroughs.
Dustin: He's, he's made a lot of progress there. and we're gonna, of course, get to that and talk about what he's doing in present day. But I'd love to go back, Ryan, when you started to have this entrepreneurial itch, this inkling, this idea that, wow, I do not see my, 60-year-old [00:08:00] self as a hospital physician who's just treating strokes and sort of catching people on the tail end of their bad lifestyle choices and, and, things happening f- to them along the way.
Dustin: and you wanted to be much more proactive, meet people earlier on, and just have, a, a deeper impact in a, in a phase of life, where people don't often seek out the medical care 'cause it's not an acute condition or it's not a- an emergency. So yeah, take me back to the entrepreneurial itch, what it, what it brought up for you, and then what were some of the early actions you took to start exploring entrepreneurship as a different path after this, tried or this, storied, journey that you'd been on, on the traditional medical, Western medical path.
Dustin: And again, and by the way, thank you for your service, in the Navy and all the work that you've done with Marines and, and service members and, and beyond, obviously in the civilian life. But yeah, take me back and kinda start to paint a picture for us of what you did about it when you started to realize that there was a better way for you and how to, apply these skills that you'd acquired.
Ryan: [00:09:00] Yeah. and, and thank you for the kind words, Dustin. and if, if there's one thing that motivates me through all of this, especially on days where I, I don't feel like getting up and doing the work, which we all face, right? I mean, there's motivation and there's discipline. motivation is nice when it's there, but it's fleeting.
Ryan: And so I think we have to have a, a core discipline and, and a purpose and a why, which, we've talked about. but man, when I hear stories like you remembering April of 2025 because it made an impact in your life, this is why I'm doing what I'm doing. And for you-- And, and, and it's not just for, for the Dustins of the world, but it's Dustin's audience that's listening to this that gets to take a nugget away and go make a positive difference in their life through your teaching and how they impact their family and their community.
Ryan: And it truly is th- just this, this impact or this butterfly effect or whatever you wanna call it that, that just continues. And I mean, I've had story after story like this of an email from a patient. I was, again, still doing some work with the Marine Corps. I had a,the spouse of a three-star general come up to me after a talk a [00:10:00] couple months ago and say, "My, my husband has your, your protocol on the refrigerator.
Ryan: He has your book all highlighted and marked up, and this is what, this is how he starts his day. This is what he does."
Dustin: You're like, "Can I get a testimonial?" 'Cause now you gotta think like an entrepreneur, right?
Ryan: I probably should've asked for one. but that, that kinda stuff literally almost brings me to the verge of tears because I am so fulfilled and know that I'm living my life's purpose when I hear these stories.
Ryan: and just to think about the stories that I don't hear that I imagine are out there, not to, inflate whatever that is, but, it, it just, it, it, it genuinely makes me profoundly satisfied. not, not happy, not egotistical, just I, I, I feel a deep sense of satisfaction in knowing that already has made the impact that it has and that I, I will hopefully continue to be able to do this work.
Ryan: so I, I share that, I suppose, as an example for anyone who, is thinking about entrepreneurship or whatever their idea is or however they can provide value to the world. know [00:11:00] that that matters. I mean, if, if you, if you are truly helping people solve a problem in any fashion, you are going to improve lives and you're going to improve the capacity for others to do more and be more for the world.
Ryan: And again, just not even if everybody did that, but if a handful more of us did it and added that much more value, how much better off would we all be? So I just, anyway, that I share that
Dustin: I really appreciate that because it, I didn't ask the question, but it probably was the better, first question that you answered, which is why were you called to this?
Dustin: And, and you've got some real-life examples, including me in a very s- in a, in a smaller scale, but you have many m- many other stories I'm sure that we'll, we'll, we'll share in these different sort of chapters of the entrepreneurial journey. yeah, yeah, maybe an easy way to, to get us started on the timeline is like, when did it hit you?
Dustin: When, when did you... Do you remember first having that thought of, "Oh my gosh, this is not where I should be," and, and you s- how did you start exploring from zero to one the different [00:12:00] path that you've now taken?
Ryan: Yeah. So I think that the, that bug has always been there, that, that inkling or desire, which,is that nature or is it experience?
Ryan: I'm, I'm probably a little bit of both. I, I got into real estate in 2018. really was an interest of mine, and so started acquiring some long-term rentals. then we sold those and, and, and acquired some short-term rentals, and that's kind of been our model, a sort of a Airbnb vacation model, which we were able to utilize by the way, kind of another fun story where we sort of were able to hop around to these beautiful locations and live in these sort of vacation homes, which was nice, and rent them out for cash flow.
Ryan: So, so we had that system dialed in for a few years, which was really fun. but that still was fun and entrepreneurial, but it wasn't, again, I didn't, that wasn't at my core, for what I feel my purpose is. the purpose of taking care of people, relieving suffering, and helping others has been there since, for sure, childhood.
Ryan: and that, that stems from a long history of, of watching family members suffer from preventable chronic disease and [00:13:00] what, what pushed me into medicine. But I think a- again, one- once I left the military in 2022, it was sort of this slow realization,as I was sharing that, "Oh man, this isn't cutting it," and just sort of day in, day out of this grind of working these 12-hour hospital shifts and just getting absolutely crushed with patient volume, but, and, and, and, and making a lot of money quite frankly, but feeling very ineffective and how, I mean, I'm watching my bank account and my investments grow, but inside feeling like there's just this gaping hole and that I'm, I'm just...
Ryan: I was so dissatisfied I still hadn't done anything about it. this was, two years into this. I, I had these thoughts, and I love to teach. I was-- I've taught all through... I had an academic position when I was in the military, and even in residency, responsible for teaching. So I was just-- I've always really enjoyed it.
Ryan: And I remember thinking, "Well, maybe I could write a book, and maybe this could help some people." But I still didn't do anything about it, and it, it took a pretty serious tragedy to unlock this for [00:14:00] me. and you, you may recall this from our last conversation, but my, my lifelong best friend died very unexpectedly in the middle of 2024, and that was easily the worst thing that had ever happened to me in, in spite of all the, the loss that, and early family members that I, I had lost along the way.
Ryan: And that, that triggered, again, another, a, a very deep reflection. And I think that's a very common story that in, in entrepreneurship where people go through a very profound event, or, maybe they, they struggle with addiction, or maybe they go through a divorce, or maybe they lose a loved one or a parent or a child.
Ryan: they lose their job. I mean, there's, I, I-- there are very, very few people I have read about that have had outsized success or that have, that have gone down this journey that have not had some core motivator that generally speaking is a traumatic event. and not to say that it, it takes that to unlock this.
Ryan: I, I certainly hope for others that they can minimize their suffering and don't have to deal with that. but that was really the first step, that, that unlocked this, to answer that question. and so then [00:15:00] that's what got me motivated to write this book and, and to start a coaching program.
Ryan: and then, I'm sure we'll get into the, the iterations and the, the feedback and how, how to ultimately sharpen and, and change that journey. but I realized ultimately that, that perhaps wasn't the best path for me, and that I could contribute my skills in a, in a different way, and got feedback from others along the way that, "Hey, yeah, this is valuable, but, I, I think it would be more valuable if you did something else."
Dustin: Well, and I think some things worth highlighting there, the precipitating event, it's interesting, right? 'Cause I'm-- in the seat that I'm in, we've had 300 clients directly that I know very intimately, and then, a lot of-- just a lot of other relationships where I get to hear people's stories, and I think you're 100% accurate.
Dustin: I mean, sometimes it's not immediate, because the clarity doesn't always come on the, right on the heels of that. But, people become open to change when they're in a period of transition, and unfortunately, a lot of those transitions are triggered by negative things or, or things that seem negative at the time.
Dustin: and, but what I wanted to highlight there is that was only the [00:16:00] middle of 2024. As we record this, we're kinda, in the, in the fall of '26. So in the scheme of entrepreneurial journeys, that's pretty darn quick, in the sense that you've made a lot of progress, and we're gonna talk about how you're, how you're expressing your, your business, impact today.
Dustin: So was-- it sounds like, though, back in 2024, the, the thing that you were, was, were drawn to first as an expression or a tool or a way to actually start this process was a book. And tell us about who did you seek out. I th- I think it was Amber, who's also been a, a, a guest on this podcast. But yeah, like, what'd you do about that?
Dustin: It's like, "Oh, man, I lost my best friend. This is horrible." I- it's like, "I gotta start taking action on making changes on how I apply this, these gifts and this wisdom I've been given." I think a book is the right vessel for that. we don't have to go too deep into it, but, like, what'd you do to start the book?
Dustin: And of course, tell us, about the book itself, and I wanna make sure we give that some airtime. And then we'll talk about coaching, [00:17:00] and then we'll talk about maybe some transitions, in that period over the last two years, and then we'll, we'll kind of capstone it talking more about Transcend Medical and the, the thing that you developed today.
Dustin: But yeah, what-- tell us about the book story. I'm in the middle of, finally publishing my own book, and, it's taking me a lot longer than two years and, and you did it f- faster than that. So I'd love to hear more.
Ryan: y- yes. so I, and I can't wait to read your book, Dustin. I'm, I'm excited for you.
Ryan: It's,it's quite a, quite a journey. back to my,inkling for teaching or my interest in teaching, a book seemed like an intuitive way that I could put my thoughts somewhere that could help more people than I will ever have a chance to meet. but books are scalable. one-on-one time is inherently not.
Ryan: so that was, that was my logic there. And, and, and yes, we, we hired a consultant,who was recommended, who had had a track record of helping other people, and had a, a playbook, I think, that, that, that worked for a lot of people, and that absolutely streamlined the process. I mean, I had...
Ryan: I self-published, but, had resources to put a publisher in [00:18:00] place,had a writing partner who's fantastic. shout out to Aiden DePrima if he ever listens to this. He's a phenomenal, writing partner. I mean, tr- truly for somebody to grab complex neuroscience and, and medicine who is a, a, a non-medically trained person and help translate that into something that's, that's readable, is, is quite an impressive skill set.
Ryan: but I had a, had a pretty good idea of what I wanted to say and had it all pretty well organized and outlined. but definitely having a team in place, helped me get that done within a year, which is, which is pretty quick as the writing process goes. again, I'd done the work to know what I wanted to say, but it was more, getting it shaped and, and published and edited and all the, all the different steps that, that you're probably in the middle of and- Yes.
Ryan: are intimately familiar with.
Dustin: Yes. The bags under my eyes, if you're seeing the video, are a, a direct result of being in the editing process as we record,
Ryan: I forget what the actual numbers are, so I, I... somebody can fact check me on this, but I, I recall reading something like if you survey whatever number of people, 90, 95% of people say that [00:19:00] they would want to write a book at some point in their life, and I believe it's, it's for sure less than 5%, and I want to say less than 1% actually write it and publish it.
Ryan: so it, it really is a differentiator if you are looking to, to scale your career, your brand. and that's honestly been... I, I didn't do it for this reason. I just did it 'cause I wanted to-- I had a message that I thought people would benefit from. But one, a, a hilarious reflection on the, my book came out about a year ago, so about a year into this,people meet me and they go, "Oh my gosh, you have a book."
Ryan: And I go, this 16-plus years of education and becoming a brain doctor and a naval officer, like none of that is like remotely impressive to anybody. It's, "You have a book." So- Well, that's,
Dustin: that's telling, right? Yeah.
Ryan: it is. That's funny. But it, it really is a differentiator for people, and, and makes you stand out, for better or worse.
Ryan: So I, I just... I would... If anyone's thinking about it, if you can make the time, I would highly encourage you to do it. and if, if no other reason, it's, it does provide a sense of [00:20:00] accomplishment and satisfaction,whi- which is im- it's really hard to, to feel or know that until you're on the other side of it.
Ryan: and it does help organize your thought process. I mean, it, it is a structured method in which to literally organize your thoughts in- into chapters and sections and, and paragraphs, and to make it cohesive and to have feedback. and again, if, if we all have a message or a product that helps people and creates value, the goal is to deliver that information in a way that is maximally effective for people to understand it.
Ryan: And so being able to do that, I mean, you commented a minute ago that I've, Ryan's been on a podcast before. if you listen to my interview probably from last April, and certainly the ones before that, they're terrible because I had-
Dustin: I, I wouldn't say they're terrible, but you definitely have g- I mean, I can, I can say even without going back and reviewing the tape too deeply, I'm like very, very good.
Dustin: I mean, like very, improved, but not, that's not a criticism of where you were. It's just a [00:21:00] reflection of where you are. Like very, articulate, and it sounds like what you're saying there is like you, you've gotten a lot more clarity 'cause you wrote a book on it, and then you've been interviewed. how many times do you think you've been interviewed, whether it's podcasts or other forums, about this topic in the past couple years?
Ryan: d- dozens, if not approaching 100 or more in the past year in- including stage talks and, and podcasts. and, and I will say that this is, th- this is a blend of entrepreneurship and neuroscience. and I'm actually attending an event in Dallas in about a week and a half, where I'm, I'm the featured speaker on this very topic in a room full of business owners, which I'm very excited about.
Ryan: But the resistance that we all feel The struggle, the friction, that lack of motivation a- and that just that general,what, what I think is, is by default probably a negative feeling for most people when they're doing something that's uncertain or it feels new and it's like, "Man, I'm just...
Ryan: I'm not good at this," right? That, I think we're all familiar with that, with that feeling, especially in entrepreneurship, because you're forced to learn so many [00:22:00] skills and you're forced to do things so differently constantly, and it's like the path in front of you just never seems clear. That feeling is the literal process.
Ryan: That, that, that is the... that's the, the outward expression of neuroplasticity in your brain When we have something completely dialed in neurologically, so driving a car, I mean, we- if, if anybody's listening to this podcast in the car or you drove to work this morning, you're talking on the phone, you're chewing gum, you're drinking your coffee, you're making all the turn.
Ryan: You're not even thinking about what you're doing because all of those pathways are so hardwired into your, into your deep neural structures, your so-called basal ganglia. You just, you-- It, it's reflexive essentially. You don't even have to think about it. But when you, when you're learning a new skill or when you are, you're trying to solve a new problem from a new angle and you're frustrated, that takes a massive amount of cortical power, so our, our prefrontal cortex in particular, this or the frontal lobe, which is kind of the front third of our brain.
Ryan: [00:23:00] Massive, massive real estate, much more than any other species on the planet, that we have this ability to think and plan and, and change and, and just have this abstract reasoning. That's a very energy-intensive process, and it feels hard. But I am encouraging every single one of your listeners to lean into that feeling, because the faster you do that and the more you can frustrate yourself with new challenges, y- you will grow so much exponentially faster than if you stay in the default comfort mode and just do what's familiar.
Ryan: so I would, I would challenge all of you to put yourself in the, in the face of that discomfort within reason. I mean, there's, there are limits to this, right? You can, don't, don't overdo it, and then, there's, there's a sort of a rate of diminishing return without rest, and there, there, there, there are some best practices here.
Ryan: but feeling uncomfortable, feeling intellectually uncomfortable, frustrated, that's where you want to live as an entrepreneur from a neurobiological perspective.
Dustin: Yeah. That makes a lot of intuitive sense. It's one of those things [00:24:00] that sitting in this seat and going through, different variations for myself and just having close contact with a lot of people in different stages of the entrepreneurial journey,it's so like, I, it's like I know it and I believe it because I've seen it, but what a gift to have a neurologist here to explain, like what's actually going on.
Dustin: Like structurally, it's, it's reality, right? Like you have to push through that discomfort and get the reps in because the reps are what make it easier, right? And, and we talk in our program with podcast guesting, it's like, yeah, the first research, the first pitch, the first interview is hard and it's uncomfortable and you're, you're gonna resist it.
Dustin: You're probably gonna like procrastinate and not wanna send the pitch because what if they actually say yes? Then it's like, I gotta learn a whole nother skill set. And then it gets released, the podcast gets released, and then I don't really know what to do with it, so maybe I just won't do it,
Dustin: and I, and I think a lot of us get stuck at that at a macro level, and it's why we don't start the business or write the book because it's just such a big undertaking. and what I'm hearing there in your own story and journey It's pushing through [00:25:00] that, having the discipline, having that deeper why that drives you through the discomfort, because on the other side of that is truly, not necessarily comfort, but,an easier form of progress, I guess, versus those early days.
Dustin: So that, that's really insightful. just to make sure we say it, so the book is "The Incredible Brain", right? So tell us just a little bit about, like, who you wrote the book for, what that's done for you over the past year-plus that it's been out, and then we'll talk a little more about the early days of your coaching offers and what you learned in that, right?
Dustin: And then we'll, again, we'll kind of transition into what you're actually doing now. But yeah, tell me a little bit more about the book and who it's for and what it's done, and then we'll talk a little bit about your coaching practice.
Ryan: Yes. and I would, I, I wanna make one more comment there. I, I think o- on the other side of that discomfort, which to me should never end, by the way.
Ryan: It's, this isn't a thing that we go through and then we arrive. I think it's a, it's a perpetual, a lifelong endeavor that we just are constantly sharpening and refining, i- is how I, how I view that. and also, I, I don't [00:26:00] know if anyone, l- any of your audience members listens to Arthur Brooks, but I'm a huge fan of Arthur Brooks.
Ryan: he actually, as of this week or today, he had a podcast with Andrew Huberman that was just released that's fantastic. but-
Dustin: That's two of my favorites on one, on one episode. I'll have to definitely listen ...
Ryan: yes. It's really good. It's on happiness. but it's... And, and I, I agree with Arthur on this, and the literature supports this, but it's part...
Ryan: He, he has a whole formula for happiness, and I don't wanna, I'll let y'all listen to this. But, but a, a big part of our happiness is the need to strive and make progress as humans. And so I think this whole idea of arriving, and I, I made this mistake for years. here I, I'm getting all these undergraduate degrees, medical degrees, residency certification, teaching awards, military officership, rank after rank after medal, all of this externalization, and I would ar- arrive at the new rank, the new title, the new status, and it was so anticlimactic.
Ryan: And I would go, that was, that, that didn't what I thought it was gonna be." And then I'd go, I'd want the next thing. So it's, it's just, it's [00:27:00] not, it's not pursuing, any life or, or, or an endeavor as a means to an end to arrive. it's just this constant act of, of enjoying the process and iterating and doing and of course, there are ways to feel satisfied along the way.
Ryan: But that, that constant striving is a very important part of this journey. So I just, I wanna, wanna share that, as a, a little nugget for people. And there's, again, neuroscience behind that. the book. so The, "The Incredible Brain" i- is my best attempt at really sharing with anybody, I mean, really any adult I suppose, but I, I think the principles still apply to even young adults if they're interested.
Ryan: How does your body work? How does your brain work? What can go wrong? And what, what inevitably will go wrong if you don't maintain that, that, that machine that is you And then just some best practice evidence-based ways to lower the chance that that ever happens, and to keep you optimally functioning, happy, healthy, and doing all the things you want to do for as long as possible.
Ryan: and it's [00:28:00] quite simple which I think surprises people. to your point, walk- walking, 8 to 10,000 steps a day is a pretty simple thing to do, that you can multitask and, and certainly,have,do, do a podcast if you want or, or listen to one or have a conversation or, or, dictate part of your book or whatever it is that you're doing.
Ryan: you can, you can absolutely do these things at, at once. build a sound nutrition plan. get into different types of training. go-- Sleep. We all sleep. I mean, my goodness, it's pretty, pretty straightforward to create a healthy sleep pattern or habit, but most of us by default don't do that because of the world we live in, where we're constantly staring at bright devices that shine light to our eyes, that shut off melatonin release, that delays the onset of sleep, that makes us groggy the next morning, that messes up our circadian rhythm, that makes us skip the gym, that ma- it's a symphony, right?
Ryan: And it's a, it's a chain reaction. just having a plan and just a best practice, evidence-based plan that's very simple to put in place that has a radical, radical impact [00:29:00] on our biology and therefore our health and our performance. so I've, again, some- something like that sort of The Incre- "The Incredible Brain."
Dustin: Yeah, something like that. So check out "The Incredible Brain," and if you want, a lot of the 80/20 on this, definitely check out, and we'll link to it in our show notes here, my previous interview with Ryan so we, so you can benefit from that wisdom. I think last April, Ryan, obviously the book was near release or it was, it was close to release.
Dustin: I don't think it was released yet. but you were doing some coaching, and that's a common transition, right? People, have a corporate career, whatever shape or size that looks like, and one of the first things they often do to monetize, make money, kind of prove there's product market fit is they s- start letting people pay them for their wisdom directly, right?
Dustin: A one-on-one coaching, maybe group coaching. and I'd love to hear your, your version of that chapter just briefly. Just sort of, we had the book as sort of the kicking off point, the foundation, the clarifier for you, the thing that gave you, platform and credibility so [00:30:00] people wanted to talk to you and have you on podcasts and stages.
Dustin: And then like we all know, you're, you're certainly not retiring off of book money, right? so the book's not a great direct monetization channel, but it leads to other opportunity. And so when you started actually making money, outside of the hospital, was it coaching that, that really kickstarted that?
Ryan: Yes. right. I, I, I think the book added a layer of credibility, as I said, rather than being a direct, a direct monetization opportunity. it's more of a, more of a business card with, with more depth, I think, for a lot of people. and quite frankly, is a way that I think an- any entrepreneur can, allow someone else to experience their process and to say, "Hey, here are my thoughts.
Ryan: Here's my method. Here's what's make Dustin unique-- w- what makes Dustin unique," excuse me. "Here's the Seven Figure Leap method," or the Transcend Health method or whatever it is. and so people go, "Wow, yeah, that, that makes a lot of sense, and, I, I kinda want more of that," right? So it, it helps, helps, I think, screen and filter people who might naturally gravitate into [00:31:00] your, your coaching world or, or whatever it is anyway, or your product world.
Ryan: for that matter, social media, I think, does the same thing, where you can build a brand and, and people can get to know your personality and,whether it's LinkedIn or, or Instagram, whatever the preferred platform is,where I, I tend to share just a, a quick, "Hey, I saw this patient last night, and here's a quick lesson for everybody.
Ryan: here's a picture."
Dustin: I was gonna say, you're kinda crushing it on Instagram. it's not, it's not, like, my domain. I'm usually more of a LinkedIn person. But, Yeah, maybe you can blend in as you're talking about how you've acquired some coaching clients and, and how social media, how your social media strategy played into this.
Dustin: 'Cause it was like the book and in coaching, I'm not sure that you were as focused on social media last year. but it's something that's really grown for you as a channel. So, yeah, I'll kind of give it back to you, but I, I didn't wanna not talk about, what you've learned on the Instagram side too because you've really done a great job there with your video content.
Ryan: Th- thank you. yeah, no, to, to be clear, the, the initial, the initial coaching clients were, were basically all word of mouth. so that was a network that we had built [00:32:00] and just rooms that I had intentionally put myself in, and people that just knew me as a, as an individual or a friend, or, or even as a physician, a- and said, "Hey, I, I know I enjoy talking to you and I'm, I, I want, I want to do this in a more structured fashion to learn more about my health."
Ryan: And that's of course the value that, that an entrepreneur provides or can provide is, a listening... Reading a book, or listening to a podcast is insightful or can be insightful because you're, you're hearing how someone thinks, but it's still a one-way dialogue where you're passively listening.
Ryan: When you're an active participant, you have the opportunity to hear it in, in real time, which I think for many people lands differently. But equally importantly, you ha- you have access to, at least the way I structure my, my sessions, and I think many people do this, but y- you, you have access to Q&A, and you, you get your personal questions answered.
Ryan: You can dialogue with other members who are like-minded and grow and learn from them and their examples. we also have a, a private community on a platform called Circle where people can also communicate and [00:33:00] message each other. I post, research articles and, and,their tips and, and things that people can do in their life, reminders about things we've talked about.
Ryan: Of course all the, our prior calls and lectures live there too. so it's, it's really about, I just think, facilitating better and more continuous access to a higher level of actionable information that ultimately makes a difference in people's lives. so that was that model. what I learned quickly is that number one, it was very hard.
Ryan: It was harder than I thought it would be, like most things in entrepreneurship.
Dustin: It always looks easier when someone else is doing it, right? And you're like, "Oh, I gotta learn. Now I gotta learn, like, what Circle is and how to,lead a community and keep people active, and engagement and retention."
Dustin: It's like, new levels, new devils, as they say. As you solve one problem, you realize it's just the gateway to the next better, higher quality problem. so I love, I love that you,you said that a- whi- while laughing, but I know the truth of it 'cause I've experienced it myself, so.
Ryan: Yes. Ver- very difficult.
Ryan: much harder than I thought it would be. and not just to manage the new [00:34:00] skills of, of, the, the new business skills, which by the way, this is, like as an aside for, certainly for physicians or healthcare workers, I assume for engineers and probably other technical professions, but Entrepreneurship, I think for, at least for s- for a physician, I, I can speak personally, I think is one of the hardest things for us to do because you have to unlearn this idea that is beaten into your head for literally the better part of two decades that you have to be perfect before you can do anything.
Dustin: Yeah. Wow. Wow, that's a quotable right there. that's, that's powerful. Yeah, I actually had a conversation with a ph- a pediatrician and physician earlier this week, and this very thing came up where she has made a transition. She's writing a book. She's, working with us on the podcast guesting.
Dustin: and she said something very similar to that, that like, as she is taking this leap and this step over into a coaching, training, education, direct access version of this, one of the things she's had to let go of is that, this idea of, of what [00:35:00] you just said, that you have to be perfect in order to add value to someone because like that's just the standard, I guess, in, in the way that you're brought up in your education and practice, right?
Ryan: and rightfully so when we're talking about people's lives. if I, if I give even the wrong dose of the wrong medicine, I can kill somebody. And you need someone to be as close to perfect as possible when your life is in their hands. so there's no question I, I, I take that and the medical community takes that very seriously for very good reason.
Ryan: the mental shift or, or leap to, to go into entrepreneurship however, is that you are going to fail. and I don't even-- I think failure's still the wrong word. I think it's such a negatively connotated term. But y- you have to ex- you have to, you have to iterate and then execute. When you execute an idea, you're going to get feedback, and the feedback's going to be positive to say, "Hey, that worked.
Ryan: Do more of that." Or it's going to be, I mean, negative is still negatively connotated, but it's going to be different or to give you the feedback or the reinforcement that this did not [00:36:00] provide the value you thought it would, therefore, you need to rethink this process, improve it, try again, and then s- and get the feedback.
Ryan: and that, that is entrepreneurship. It's this constant reiteration, friction, new ideas, new management, new levels, new this, new, new programs. how can I be more effective for people? How can I deliver this message in a fashion that's going to be best received by this audience? And that i- that is not medical training at all.
Ryan: It's, it is just totally 180 degrees.
Dustin: Yeah. it's basically like a live experiment with humans, right? It's like the ultimate human trial. But, obviously we're, we're not talking about life and death situations in most cases, but, in the entrepreneurial journey. But yeah, it's a complete... And i- in that way, I would totally agree with you that engineers, probably architects,electricians, these, people like me who are trained in a very regimented, everything is reverse engineered from a one perfect solution, and you just gotta like figure out the steps to get to that one solution.
Dustin: The reality in entrepreneurship is there's a [00:37:00] myriad and ch- and alt- and ever-changing mix of solutions. There's no one right answer. And so everything's sort of a iterative experiment towards better, but it-- you're never gonna be perfect, right? so I, I love that we're, we're getting into that.
Dustin: Yeah, please kind of finish your thought there, and then I, I wanna make sure we save a little time here and talk a lot more about Transcend Health.
Ryan: Yeah. So as, as part of that, I think I was, I was w- having a consultant on board and, and having these examples that came before me, I was really following someone else's playbook through the book, 'cause I, I, I really had no knowledge of, of the coaching space.
Ryan: I didn't... I just thought I was gonna do the book and I didn't have a business plan. didn't have a monetization plan.
Dustin: That's what we do, right? At, at best case, we s- see someone kinda like what we wanna be doing, and we start to model that r- and we don't necessarily realize we can't see all the behind the scenes of their journey or why they do it or what makes them unique or what's actually happening in their business, or then it may appear a lot better than it really is.
Dustin: yeah, so I just, just again, just, to back you up on that [00:38:00] for... that, that's what we kinda have to do. It's, it's modeling and experimentation towards the next thing with no certainty that we're actually on the correct path or if there even is a correct path directly.
Ryan: Correct. Correct. And so I, going through that process, I was just really, like I said, following someone else's instruction on this, which was valuable because again, I'm gathering data points and I'm learning as I'm moving forward.
Ryan: And as I'm moving forward, still working in the hospital by the way, so I mean, I'm still seeing patients and doing something I don't enjoy that's fueling my desire to get out of this. But it was this duality of practicing medicine, coming home, working on the business, really, really very, very challenging, physically, emo- emotionally, spiritually, all the things.
Ryan: but it-- but getting the feedback that, that this is not the most effective expression of me And so after enough time, I finally realized, man, get out of your own way and listen to [00:39:00] people. So this is a very important pearl, I think, that I've gathered from this process, is to listen to what people are telling you.
Ryan: Listen, and, and by people I mean cu- potential customers, not necessarily a consultant. And the feedback I was getting from a variety of sources was, "Hey, I would join your coaching practice, but what I really need is someone to take care of me and someone to, to meet my medical needs," basically. To, to be a doctor or to, to be more of a, a concierge-type provider to me.
Ryan: And this is where this gets specific, but essentially people are doing some version of, I don't know if your audience is sort of like function health, where you can go get your blood drawn and pay cash or out-of-pocket. you can get whole body imaging different places, same idea. There, there, there are companies that do this now.
Ryan: or maybe people who get their peptides or their supplements from someone. And so there's, there are all these different sort of DIY methodologies that, that so-called self-proclaimed biohackers, like to go do. [00:40:00] but whether they realize it or not, most of these people are managing their own care, and they're not really qualified to do that.
Dustin: that's a friendly way to say it, yeah.
Ryan: sure, yeah. That's, that, that's mi- mildly, mildly put, right? and furthermore, there are people out there who are not even remotely qualified to talk about, coach, or teach this stuff. And because they have a, a shiny Instagram and, marketing dollars and they have a maybe some, whether it's their capital or outside capital that's investing and pushing all this stuff out to people, it looks and sounds great, and they're very confident, and they're, they're eloquent speakers, but the information is just flat wrong in a lot of the cases, or m- m- many, much of the time.
Ryan: And so my medical colleagues and I that, again, don't have the background or the training to go share this with the public are going, "Oh my God, what are,you know, what are, what are we gonna do about this?" Or, "What are these people doing?" and so i- i- it was that, that synthesis of, of me seeing this as, as part of what drove me into [00:41:00] being more public facing.
Ryan: I guess that addresses the social media piece that we're still growing and have had some obviously great growth in the last year relative to the last time we talked. but it was the-- Okay, it was the realization of listen to what people are telling you. They're doing all of these things, and they're still not getting it.
Ryan: They're still confused. They're spending a lot of money In, in, in a-- in the best case, they get, they get normal results back and they don't really know what normal means, so they don't really-- The, the value and the context isn't there. Or how do I stay that way? Or, or how do I look further in this direction to help keep me optimized?
Ryan: That, that's very unclear to many people. or in a worse case, they do get a, a, a scary answer or a, a test result that's alarming. and now what? Now what are, what are we gonna do about this? and, and oftentimes, again, these programs are in different locations and areas, and they're expensive and they're costly So it took me, again, about a year to listen to all this feedback and reflect on it, but I, I finally [00:42:00] said, I can create a program, I can create a medical practice that integrates and synthesizes all of this for people and that, that solves-- again, adds value to their lives, that solves these problems of what, what information does somebody need and/or want to know about their health, about where they are, and to not have to go 15 places to get it."
Ryan: and all-- there are, there are centers that do this too, so I mean, a lot of times people will go fly or travel to a center that has this experience, which i-i-incurs, airfare, hotel, time, money, right? So there's, there, there is a financial opportunity cost to this. But if nothing else, there's the logistic opportunity cost of having to remove yourself from your home or your business and to go do this at a center and, get yourself there.
Ryan: And so I thought, "What if I could make this a, a, a telehealth-based model where I could literally do this like you and I are on a podcast, and I could coordinate gold standard evidence-based workup where I can, I can dial in and integrate all of this for [00:43:00] people, not just be a neurologist, but be a, a basically a, a f- a full-time concierge,not just a specialist, but a generalist, so to take care of them throughout the whole spectrum of their care."
Ryan: and the, the neatest piece, again, where med- where healthcare technology is headed, what if we could integrate that and gather more continuous data with, with wearable devices like an Oura Ring or a WHOOP, smart blood pressure cuff, smart scale? So we're, we're gathering data day in and day out, along with their labs, along with their imaging, along with their genetics, all of these tests that we gather, and run that through a secure AI-based program where now you have a, a digital super intelligence that is better than not just the best doctor in the world, but the best groups of doctors in the world to integrate all of this and to track, trend, and model somebody's health based on all of these different biomarkers to help people understand where are they, what's my baseline, and what do I need to fix or [00:44:00] optimize to help keep me performing as well as I can for as long as possible.
Ryan: And that, that was the missing value add, Dustin. and people were asking for this or doing some version, and I am, I'm extremely proud of what we've built and, and it has already provided immense value. we opened our doors June 1st, our virtual doors, I guess. we do have an in-person tier, but it's, it's only limited to a few people.
Ryan: but, but people have been signing up and, and saying, "Oh my gosh, this is what I've been looking for." and, and I, I, again, I'm at the center point of my, my, my happiness and my purpose here because I can just I mean, I just had a call with somebody two days ago, and I, I've been-- We had this two-hour Zoom call where I walked through all these different organ systems, and we're looking at their imaging and their brain, and I mean, it's just this, it's this beautiful symphony of information that, that helps them understand who they are and where they are and, and why what they're doing matters and how to optimize themselves.
Ryan: And it is just-- it's so exciting and so fulfilling, and I am just-- I'm, I'm beyond thrilled to, to finally get here [00:45:00] to know that I've got something that, that, that's really changing lives, that's beyond just a book or, something else.
Dustin: It's beautiful, and then it's why I wanted Ryan to come on at this time.
Dustin: I mean, we're three and a half months into, opening the virtual doors with Transcend Health, but obviously he's been doing this work and versions of this work, and there's been an evolution of how he's done this work inside a hospital, outside a hospital, in a coaching environment, in a book, in speaking.
Dustin: And it really sounds like, and I could just see you light up when you were describing it,who knows? I'm sure there'll be future chapters, right? There always are. But it feels like you've really opened a chapter here, and you're now living in a chapter of your professional expression that is meeting the needs of the people you really want to serve, that's really fulfilling to you.
Dustin: It's giving you a lot of peace. It's sort of like the ultimate expression of the lived experience that you've had, with your education, your military experience, your personal life. it's a beautiful thing. So I'm just-- I'm really grateful to, kind of be here at the, this crescendo moment where [00:46:00] you're, you're really going fully into that.
Dustin: And so, yeah, tell us just a little bit more about Transcend Health and, like, who's ideal for it in its current, state. And I know this is gonna be really hard, but if you're kind of looking at a crystal bar- ball three years from now, like, where do you see this going for you? And then we'll kind of wrap by talking about how people can, find out more about you and find out more about Transcend Health specifically.
Dustin: But yeah, like, who is this for, and, and where are you taking this? 'Cause it sounds really awesome,
Ryan: thank you. Yes. and to, to be clear, I, I do, I do have a place for everybody and, and, and I, I, I wanna make sure that I'm still reaching as many people as I can because as I mentioned, one, one-on-one is inherently not scalable.
Ryan: so this is, I'm, I'm limiting my, my time and my resources to serve a smaller number of people in the practice, because I have to. but that also frees up getting me out of hospital-based medicine, which I still am practicing as we're growing the-- my, my new practice. and that, that will free up more time for me to be able to create more free content, for anybody.
Ryan: Again, that wants the book, [00:47:00] it's there, of course. we still do have the group coaching membership, which is again at a more affordable price point than the practice, which is cash pay because unfortunately insurance doesn't, doesn't cover mu-much of what I think people need to know about their bodies, in today, which is-- that, that's a whole nother podcast on, on that system and how broken it is.
Dustin: No, I was gonna say that could be a whole podcast. "Why the System Sucks," by Dr. Ryan Williamson. No. no, yeah. But I-- yeah, so it's, it's this version of this real concierge service is, relatively expensive. These are not-- th-this is, holistic, it's advanced medicine. You're getting your personal attention.
Dustin: but,and that's legitimate, right? Like that-- And that's how most people's businesses should be structured. There's always gonna sort of be some kind of VIP tier because there's only so much of you to go around, and I think you've done a really brilliant job structuring that, making it as scalable as possible at that level.
Dustin: But as you said, you also have the group coaching, you also have your book, you also have free social [00:48:00] media content where you're adding great value, and you're continuing to make yourself available on interviews like this and on stages, to share, really useful information for f- even if people can't access the, the pinnacle experience that you're able to provide with Transcend Health, right?
Ryan: Correct. and so with that in mind, we, we really have three tiers to the medical practice. the first is basically an executive physical, which is there, there are other programs that do this too. Mayo Clinic has one, for example, and there are other companies that do this where you just-- we put people through 95% of the testing they would undergo if they were in, in our full-time practice.
Ryan: Deep dive, collect all the data, integrate it, synthesize it, provide a very detailed assessment and plan for people. And where I differ from a lot of these programs is that a lot of these places do the tests and then they send you on your way. And I'm adamant that I, I wanna have face- FaceTime with these people, and they get my expertise and my thoughts to walk through here's, here's what is [00:49:00] going on, and if you were my patient, here's what I would do about this if you were, if you were part of my practice.
Ryan: but maybe they have a concierge doctor or they're not ready to join our 12-month program, and which by the way, there's a natural stepping stone into the 12-month program from the executive physical. basically the, the cost of the testing and that visit is credited towards 12 months of service in the practice, where they then do get all the, the smart tech and the wearable devices.
Ryan: They get access to the full AI-based system, and then basically unlimited care from me and, and my team for 12 months at a time. And so that's, that, that's what that looks like, and it's all, again, all telehealth-based. We coordinate all the lab draws, all the kits, everything comes to directly to somebody's home or place of business, wherever they want it.
Ryan: you just literally sit and get your blood drawn, get your cheek swabbed. It's all easy. It goes off. we coordinate the imaging appointments, so I, I can't wheel an MRI machine into somebody's living room, at least not yet. so we, we coordinate those appointments. They go get imaged, they go back home, and then again, that data all comes through our system, and then we, we manage their care.
Ryan: and that's-- that, that's-- so we, we're, we're actively filling that practice [00:50:00] right now, so we do still have room for people that are interested. who, who's it for? this is for, really, I mean, an- anybody who views their health as an investment. I think generally speaking...
Ryan: I can't even say that 'cause we, we have, we have younger adults too. I mean, we have people from their late 20s to early 30s up into their 60s. so these are, these are young,perhaps high-income professionals with families that, that know they wanna stay healthy. these are middle-aged adults that are in, in their peak earning years that wanna continue to preserve their performance and their health.
Ryan: And these are perhaps retirees or close to retirees or maybe post-exit founders or just people who have exited a career who go, "Man, I've, I really have put my health on the back burner, and I've ignored quite a lot, and I'm worried about where I am or what's going on," or, "I've had a health scare," or, "I've seen a family member or parent have a health scare.
Ryan: what, what do I do? What can I do?" the, those are kind of the three big buckets that people generally fit in that wanna join And then projecting that forward to answer your [00:51:00] three-year question, I've-- no, I, yeah, I've, I've thought about this a lot. I, I, I would love... I, I would be happy, I think, for the indefinite future to have my, my patients and, and do this at a high level, 'cause I just, I really enjoy it.
Ryan: I just, I truly love it. It's fun. however, I've created the business to exist independent of me and to have-- tend to, to function on these clinical teams and units that are inherently scalable, just with a very low patient-to-provider ratio. And so I do have a vision of one-once my panel's filled, obviously don't wanna turn business away, but I'm not, I'm also not going to dilute the quality of my service or the service we provide, therefore hiring on other providers to maintain that, that fidelity and that, that, that quality of care.
Ryan: And,it doesn't take very many people for, for me to make this a, a very, valuable entity in terms of EBITDA or, or whatever, ARR, whatever number or metric we're gonna look at. and that's not, that's not why I did it. It's not why I've set it up that way. But I've had some people look at this and say, I've said, "Hey, here, here's my [00:52:00] idea."
Ryan: And they've said, "Well, Ryan, you have a very valuable thing with you at the helm, but have you thought about, adding people and what this would do? And here are the valuations, here are the numbers based on how healthcare and technology-based businesses are valued." And that, that's just something that once, once you see that, you, you can't unsee, I think.
Ryan: and so that's a, that, that's a long-term vision I have, whether I retain control or eventually sell. I, I mean, I have, I have very mixed feelings today about that. but, but it's nice to know those options exist and, and that we're building towards those options.
Dustin: That's awesome. Yeah, I mean, we always...
Dustin: It's hard, it's, it's easy to say and believe, but really hard to do, this idea that, you know, building something that's saleable even if you never intend to s-sell it or you have no idea when you would sell it, because it also makes it a better business today, right? the fact that it's not only the Ryan show and it's,it, it can exist without you, because the mission's bigger than you, right?
Dustin: And so, that's good for business. That's good for, potential long-term wealth building, but it's also better for your health and for your patients now and for [00:53:00] the team that you're building around this. So, I love that. I'm really, grateful for that clarity o-of the three-year vision and that you're building it now at the foundational level in a way that allows that to be true in the future, even though that's not where you're, you're trying to be in the current moment.
Dustin: very forward-thinking, which, not surprised, but,I love hearing you share that. Well, Ryan, this has been Fantastic. Again, I'm, I'm super grateful for your transparency, your vulnerability. and, and we had a really good mix, I feel, today of talking about your specific entrepreneurial journey, but making it applicable to a lot of people listening, and throwing in some, some, brain science and some health nuggets along the way, because you can't help yourself, right?
Dustin: Like, that's what you love to do. so people are listening and they're like, "Man, I, I wanna know more about Transcend Health," or just, get to know Ryan and be able to,access your Instagram, your book, and some of these other resources. What would be that next best step for people who are interested in going deeper with you?
Ryan: Yeah. The, probably the best place to send people would be ryanwilliamsonmd.com. So my name, [00:54:00] md.com. and I did, and I wanted to make one more kinda nugget here for people. another, another entrepreneurial lesson I had as a reflection of this, when we started building-- when I had the idea for the practice, I realized that, my book and my coaching program and all this, this whole business model was my personal brand.
Ryan: And I don't think there's anything wrong with scaling a personal brand. In fact, I think it is very important to do that as a differentiator, because if there is one differentiator on planet Earth, is that you have your unique story. And people learn from and resonate with stories and, and, and individual people.
Ryan: and, of course my following on, on my personal page is, is far greater than my, my business page, right? I think that's very natural and very normal. but, but I didn't, I didn't realize the value in having both. Having a personal brand and having a business that's, that's r- adjacent to or, or related to, but not, but, but separate from a personal brand.
Ryan: Because again, I, I've, I've heard this example before, but, if Tony [00:55:00] Robbins wanted to sell his business, right? And I know he owns God knows how many businesses, and he's a multi-billionaire, all that fun stuff. But if he wanted to sell his core business, which is Tony on stage, motivating people, right?
Ryan: y- you- he can't do that. That, that, the... He's, he's Tony, right? And I don't think he wants to do that 'cause I think he truly is happy doing his job. But I realized I, I can't ever separate myself from what I was doing in this book, this coaching space, this, this me space that still has inherent value.
Ryan: But if I wanted to create something more scalable, it would have to exist independent of me, and that was a very, very important lesson for me, and I, I hope that that, that translates for your audience. but anyway, but you... All of that, the, the one place where you can link out to all of this is ryanwilliamsmd.com.
Ryan: So I would encourage your listeners to go there and it's all there. They can check out all, everything we've talked about and more.
Dustin: Yeah. If you wanna get the book, you wanna, watch this handsome fellow on Instagram, learn some, some, some good mental health, practical advice, and you wanna check out, Transcend Health, at the, the, the core practice that he's now developed, you can find all that and just go to [00:56:00] ryanwilliamsmd.com.
Dustin: Ryan, you continue to be a gift to me, brother. I really appreciate, just the way you show up and, the depth in which you, you share. So thank you again for being here for, part two, and I look forward to a part three, a little bit down the road, and, we'll see where the entrepreneurial life, takes you and where it, where it takes us in our relationship.
Dustin: So thanks again for being here. Go to ryanwilliamsmd.com for more.