Financial Freedom through Writing with Nick Pavlidis

by | May 28, 2024

Episode description
In this episode, we hear the amazing journey of Nick Pavlidis, who shifted from a high-powered law career to becoming a leading ghostwriter and advocate for thought leaders. Nick discusses his strategies for building authority through relationship marketing and emphasizes the importance of having a long-term vision. He shares stories about his acts of generosity and his dedication to helping others achieve financial freedom without losing sight of their passions. This episode with Nick offers valuable lessons on turning challenges into opportunities and building a meaningful legacy.

00:00:00 Unlocking the Power of Relationships in Digital Marketing
00:01:04 Introducing Nick Pavlidis: A Journey from Engineering to Ghostwriting
00:02:00 Serendipity and a Shared Mentor: Dan Miller's Influence
00:04:01 Nick's Personal Story: From Tragedy to Triumph
00:06:20 The Genesis of a Ghostwriter: Nick's Transition from Law to Writing
00:10:00 Nick's ADHD and Early Drive to Succeed
00:14:51 Building a Ghostwriting Empire: Authority Ghostwriting and Beyond
00:17:30 Ghostwriter School: Teaching Others the Art
00:20:00 How Relationship Marketing Revolutionizes Book Writing
00:26:25 Investing in Authors' Success: The Morgan James Publishing Partnership
00:30:07 Innovative Book Distribution: Solving Industry Problems
00:31:41 Building a Bookstore to Support Authors
00:35:29 Expanding the Vision: Bookstores and Community Impact
00:38:10 Daily Acts of Generosity: Giving $100 a Day
00:41:39 A Personal Journey of Generosity and Impact
00:47:25 Strategic Insights for Achieving Long-Term Success

Episode transcript

Nick: [00:00:00] it doesn't matter how digital your life is or your world is the most successful digital marketers, they're successful because of the relationships they have. And the relationships they build with people like you, for example, someone who joins your group, they have a relationship with you and other people who are invested in themselves and it can open the doors to way more depth and way more consistency and way like just so much more value.

Then even the best marketing funnel in the world, those should support the relationships and be driven by the relationships as opposed to that's not the business. The business is not the funnel. The business is how you help people and you can open doors. I always tell people there are three types of people you need to build a relationship in anything to be successful.

Dustin: [00:01:00] Well, welcome back to the seven figure leap. I'm super excited to share a new friend with you. Someone that I have one phone call with. It was like, I got to have you on the podcast. We're wasting way too much great conversation the other people could benefit from. so Nick Boveda and I actually met in Orlando at pod fest and it was kind of a funny story and I haven't shared this with him, but.

I was actually rooming sharing a condo with John Meese, who's a previous guest on this show. And John's like, yeah, I got a breakfast with Nick this morning. I'm like, man, his name sounds familiar. I'm like, I think I know him from the 48 days community with Dan Miller. And then I'm like going about my day.

It's like three hours later. And Cassie Shay, who's a previous guest on this podcast says, Hey, I'm meeting up with Nick for lunch. I'm like, wait a second. And so I kind of sought her out. And I'm like, I made sure that we met in person. And as Nick and I Shook hands and talk for like 30 seconds. I feel like we became fast friends.

We had this common connection with Dan Miller, [00:02:00] who was pivotal and bringing me online when I was working a nine to five engineering job and Dan had actually just passed away like that week, I believe. So, very powerful, definitely not coincidental that Nick and I met. And so he has an amazing
business story as well. So we're going to unpack all that for you today. Nick, would you mind introducing yourself and just tell us a little bit about what you're up to?

Nick: Yeah, well, it is an honor. Yeah, it was less than a week after Dan passed. He passed that Sunday and we met whatever it was Thursday, Friday, Saturday. and it was, it was so great connecting with you right now. I run a handful of companies that are all focused on helping thought leaders. My big goal is to help thought leaders not need day jobs, ultimately.

So you and I are kindred spirits here. you can walk them through every step of the way and I help them connect with the right people and convey their message in a way that it builds relationships. And so, basically I've been ghostwriting for close to a decade now. And in doing so, I wanted to separate myself from other, other people who position themselves as ghostwriters who merely, or [00:03:00] mostly position themselves as just selling words to people. And I put that in quotes, because what I want to do is help people become successful.

So I operate all my businesses, with the principle that if I help enough people become successful, I never have to worry about my own success. And so as I saw thought leaders and got more experience with thought leaders I've helped write more than a hundred books at this point.

I started noticing the, things that they need to be truly successful with their knowledge, with their information. And so I've started by building relationships and eventually transitioned into relationships. Plus companies that I either own or control, or work through like ghostwriting to really help, put together the pieces that can make thought leaders truly financially and life and time. Freedom successful, so to speak.

Dustin: Yeah, we're going to, we're going to get into Nick's businesses. I talk a lot about marketing flywheels. You know, I love flywheel effects and I think that's a really healthy way to think about, business. Well, he's actually built a flywheel effect among multiple businesses. And so I want to come back.

We're going [00:04:00] to dig into that for sure. Before we do that, Nick, I always like to dig in a little bit, start to understand why people are driven to do the things they do and what you just said, there was very clear, compelling, definitely something that you've thought through, you know, to get to this point in your career, but you didn't even start, I know, as an entrepreneur, you actually started with a whole different career.

So you want to take us back wherever you feel appropriate is to kind of give people context on how and why you got to where you are today

Nick: yeah, I'll skip the twinkle of the eye in 1978. And, I'll fast forward. it started initially, I was dead at the scene of a car accident in 1995 and I ultimately came through, but, I've always been, family oriented, like even as a kid and I don't have any, or I guess many is the right way to put it.

I have Very few. , childhood memories, because I was head on collision, dead at the scene, unconscious, no pulse. Like I came through obviously, but I lost, basically all my childhood memories. that was my senior year in high school. I had this experience where I wanted to, I wanted to achieve, I wanted to leave a legacy. I [00:05:00] wanted to build a family.

And so I got incredibly focused on just becoming financially successful. So if something were to happen to me, my future family would be okay. Even as a 17 year old kid, it consumed me. And so I didn't do well in high school. I did super well in, in undergrad and ended up going to one of the, top law schools in the country.
Similar to you with engineering. I became a lawyer.

And, I, came out of the law school and got a job at a large law firm in New York city. They have 600, 700 lawyers. Now it was about 300 when I was there, made all the lists, top prestigious, this and that. And, I was a corporate and bankruptcy litigator eventually working my way up as an associate.

To have a corner office in New York city, overlooking central park, which is unheard of for associates. but I was miserable. I was fighting with people all day. by that point I had two kids and one wife and,

Dustin: that's a good ratio.

Nick: yes, it's, it's important. and, my wife's.stayed home with the kids. She, she had a career in fashion [00:06:00] before we had kids and my son came, she stayed home with the kids. So all of the financial pressure was on me, not as I had planned, but as I had anticipated, through law school eventually. And so I just felt like I, I didn't have control of my schedule.

I was spending hours arguing over things that didn't matter in the grand scheme of things. I was really successful as a lawyer, never lost a case. Yeah. And then in 2013, I ended up, meeting Dan Miller, who you mentioned earlier, on May 30th of 2013. And on June 1st, I flew back. I was at an event in Franklin, Tennessee, where he used to live.

And I came back and just observing, I went to a coaching event there. Cause I was, I listened to him on the podcast and like, I was just searching for something and he was a career coach. And so I decided to sign up for his event called coaching with excellence. And I said, maybe I want to be a coach.

I had no idea. I just knew I didn't want to do what I was doing. And so. I got in that room and when he walked into the front of the room, his wife, Joanne, walked in a few minutes later and sits [00:07:00] there and just for two days, I just watched the two of them sort of dance with each other. It was beautiful. And I, I thought to myself, I'm not in this room because I need to be a coach.

I'm in this room because I need to be that type of a husband. And so my wife had been asking me to, and I use asking very loosely. To move back home to Massachusetts for nine years at that point. And, so June and I kept saying, this is home. This is where we work. This is where, you know, our kids are here.
so June 1st, I fly back, to, New York city, June 7th, I quit my job. And I said, you know what? I just got to do this August 28th. I purchased a house in Massachusetts, December 30th, we moved into that house.

And, I went from that job. I didn't just quit my job without a plan. In those five days, I did put together a plan that I was going to ask my one client who I was super close with in Massachusetts, if they would hire me internally and I knew I could convince them to [00:08:00] do it.

So I quit the job and then, I called up , the lady who was running the company and I said, listen, I just quit my job. She didn't believe me, but I, cause she knew I was like, Mr. Law firm. And I said, I need you to hire me. And she's like, well, it's June. I can't hire you. Now I had negotiated with my law firm to pay me through the end of the year.

And so, because I anticipated her saying, I already set the budget for this year, I don't have a budget. So I said, well, you don't need to fit me into this budget. You need to fit me into the next budget, which you haven't done yet. Correct. Correct. And I said, well, the thing is, I don't care what you pay me.

So the only thing I did to protect my income was I trust you'll pay me fairly and. The only things I care about is I want to set schedule. I don't want to work weekends and I don't want email on my phone. If there is, like I don't care what hours they are. If there's an emergency, call my cell phone and I'll pick up, but I don't want to just be stressed at home.

because I'm just worried about every ding being, being work. I know myself, so I need those digital boundaries. And I'm going to be looking for my next thing nights and weekends. So I don't want to work weekends. If there's an [00:09:00] emergency, I'll come in, but I want to be able to schedule with whatever clients I'm doing, or whatever clients I'm scheduling nights or weekends.

I don't care what time it is. You tell me what hours to work, just set them and I'll work my tail off. And so I took 125, 000 a year pay cut for that job. and, and she said, great. And I started as soon as my, I guess severance, so to speak. I'm the only. Like I eventually quit that job to become a ghostwriter when I found it took me a year and a half to find ghostwriting, after joining that and then about six months or so to get my first ghostwriting job.

But then within eight months after my first ghostwriting, I was able to quit the practice of law for good. And so I quit that job about two plus years later. And I, I kind of joke with people. I'm the only one who's quit two jobs and got severance both times.

Dustin: This is, this is a testament to your negotiation skills as an attorney.

Nick: Exactly right.

Dustin: Oh man, that's so cool. There's so much in there to unpack, Like what an incredible story. I'm starting with horrific [00:10:00] accident as a senior in high school and, There is one thing I do want to ask because it's, it's unusual. so as a 17 year old and you wake up after recovery and I'm sure you went through a ton of, of physical and mental. Anguish through that experience and you lost most of your memories. Why do you think your response to that was, I need to go make a lot of money and ensure I have a financial legacy.

Because I think a lot of teenagers would be like, I'm depressed or like, I lost my identity as an athlete or whatever they were doing before. Like, why do you think it turned to financial freedom as like this, like intense call as a 17 year old.

Nick: I have, ADHD. and so I have never been very good at sitting still, or stillness, not just sitting still, like in a chair, but still in the big conceptual thing. And so my parents have a little sandwich shop here in Massachusetts. They've had it since January 6th, 1976. And it's just, it's literally mom and pop shop. They're the only two employees.

And so, yeah, so from the second I could stand, [00:11:00] I would ask to be involved and say, Hey, I need to do something. So like they would put one of the old milk crates that don't exist anymore, perhaps, behind the counter in front of the register. And at five years old, I was working the cash register at my parents restaurant.

They tell me, and they wouldn't let me Enter in the amount tendered, even at five years old. So someone would get an 87 cent cup of coffee, they'd pay a dollar. And I wouldn't, I would count back the change. So one penny, two penny, three pennies gets me to 90 cents. Then a dime gets me to a dollar. Thank you so much.

And then from there I worked in, like, I just always wanted to work. I was always productive. I was always busy. And so the idea for me, and I have suffered some sort of, I don't know if it was depression, but. Because I'm thinking about it, I wonder whether it was and my instinct has always been to create motion when I'm not comfortable where I am, it's sort of like stirring up the dirt at the bottom of the ocean,, to figure out what's next.

And so my instinct, my personality is [00:12:00] always to take action. Which has certainly helped and hurt throughout the years. And so for me, like, I just love the idea of creating. I've always been creative, played music in high school, drums, guitar, bass. I sang poorly and, and, but I did, and I, I didn't just play music.

I decided at 14 years old to go to a recording studio back in the analog days and record a bunch of songs that I had written. So like, I've just always been, I guess, antsy. And so I think it just, it's me. but I love, like, I just love creating things from nothing. So the ability to create, and it wasn't only financial, but the ability to create and to leave a legacy.

I just wanted more, for my life then, wow, what would have happened if, if I didn't come to this accident? Would I? I've left a mark.

Dustin: I'm glad I asked that question. That, that provides a lot of great context about what drives you and where your values, you know, come from and the environment you grew up in, even if you don't remember it, I'm sure it's still in there, right. [00:13:00] I even know you can't recall it. so that, that's amazing.

And so I want to, this is more of an anecdote for the audience, but I think it, it's suiting to, and kind of like the legacy of Dan Miller,I didn't realize you didn't meet Dan till 2013.

Very surprising to me. I assumed you were like the OG Dan Miller fan. I don't know when he actually started, but I encountered Dan sometime before 2009 because in 2009 I was on vacation with my wife. We had two kids at the time. We're working on the third on vacation. I think, I was like a drink in my hand, laying on the beach.

And I picked up this book to bring with us called no more dreaded Mondays. And I was, there's a reason you pick up a book like that, right? It's because you're starting to dread Mondays. And I was eight years into my engineering career. And I, in this book, it was a Dan Miller book. It basically just like unlock this thing for me.

I'm like, Oh wait, like I can actually have a creative outlet. And do engineering. Right. And it's kind of like what you're saying like, I actually am a very creative person and I'm antsy as well. probably do have ADHD and diagnosed. So that was my journey. I'd listened to Dan on a podcast, found this book.

I [00:14:00] came home from that trip, created engage marriage. com. They're like, figure out how to do a website. Started writing, wrote a book, started speaking. And like, it was, My entry might as my gateway drug in the entrepreneurship and I ended up doing side hustles for geez, a long time, like six, seven, eight years.

I didn't take the fast action that Nick did. I think I worked for probably five years too long. but anyway, and then got to meet Dan, got to be featured in his Eagles community. and he continued to be a mentor and really continues post homily to be, to be a mentor. So anyway, that just a little bit of my Dan Miller journey, cause something that Nick and I have connected pretty deeply on, as, as fast friends.

So I want to now like take a snapshot of today and like business wise, maybe you can talk about all the businesses that you're involved in, just a snapshot of each. And then we can talk about how they. Feed each other and it's like flywheel effects. I think it's really fascinating.

Nick: that started it all is called authority ghostwriting. And the idea here is I help you build authority through different types of writing. [00:15:00] Most of that is focused on books, but books aren't always the right solution for people. Although I do have a, a sort of a proprietary authority.

Process that I talk about. So it's proprietary, but I don't protect it very much because I believe in them. But, a proprietary way of writing a book that doesn't just lead people toward long term success, but also builds that short term returns on investment that most people, when they think of sitting down and writing a book and taking however long to write it, and then are you going to publish it traditionally? you think, oh, I'm not going to be able to make a penny from this book for a year or two years. I've had people, I had one author who was a financial advisor, he was generating more than 600, 000 a year in recurring revenue because of his book before we finished the first draft.

And so, right, the idea is how do you take a long term project and bring short term benefits to the, to the investor, the author, who's investing their time and or money in creating that book.

And that was one of the [00:16:00] things when I started ghostwriting, I could deliver a book to people, but I saw this long term thing, like, man, they're just spending a whole lot of money hoping to get it as a return. And then I noticed, I realized how much money people make from selling books, which if you're traditionally published, you might make a buck or so for a royalty.

If you're self published, you might make five bucks a royalty, typically traditionally published books, sell a multiple. So you end up making about the same, perhaps in royalties, perhaps a little more even traditional because they're in more places and you got more wind behind your sales, things like that.
So I started working with people and I thought to myself, man, there needs to be a better way.

So I created this process where, we build relationship marketing relationship building into the book writing process in a way that makes the book better, makes it easier for the author and introduces the author to people that they hope to meet five years from now because of their book.

But we use their book in the value of, hey, I'm an author writing a book to get introductions to turn cold [00:17:00] outreach or even lukewarm outreach to people you have a connection with into real present day relationships with opportunities to make the book more successful and to get clients to get speaking opportunities to get, sales before the book even comes out. So I started at

Dustin: mean, that's worth the price of admission and to this podcast, because I mean, as anyone who knows anything about me in this podcast, like it's all about relationships. Right. And so. That's the whole reason I say podcast guesting is great. It's because it's a great way to build relationships at scale. Like it's like a repeatable process that gives you an excuse to reach out and build relationships at multiple levels.

And Nick's baking that into the book writing process. So it's no surprise that authority ghostwriting, which is you primarily writing books for people is, has been super successful.

And then, and I want to come back to the ghostwriting process and some of the things you were touching on, but just to get people more of a full picture real quick, Was what was next was Ghost Writing School or the Ghost Writer [00:18:00] Academy. I'm, I'm, I know I got the

Nick: Yeah. Ghostwriter school. Yeah. And so, I got my first ghostwriting project in December of 2015. that was part of sort of that history that I mentioned. And then August 1st, so less than eight months later, I was able to hand in my notice to my day job to quit because I just kept building more clients.
And you don't see me posting a lot on online.

I post a little bit on Twitter X, but most of that is just automated. Like I just put a list of posts and quotes and it just does it all. It just really, but you don't see me posting a lot online, but people started noticing like, Hey, this Nick guy he's getting ghostwriting projects. Like I'd mentioned it in a few places and Dan highlighted, man, check out this lawyer. He's doing all this ghostwriting. And so people in

Dustin: that's how I remember, that's when I first heard your name at Pod Fest. I'm like, I've heard this and you have a unique name. And I'm like, and I, and I and my mind went to lawyer and ghost writer. I'm like, how do I know this? It was totally a Dan Miller thing. I'm sure. So,

Nick: Yeah, that's what, and so he actually featured me in 48 days to the work. You love the 25th or 20th or something edition. where he told a little bit of my, [00:19:00] about my story in there. so I started having people reach out to me saying, Hey, how are you making money writing? And I'm like, Oh, I'm ghostwriting.
Well, how do you find clients? And like the simple solution is like as ghostwriters, like I've read a hundred books and I've been doing this for 10 years. I'm 45 years old. If I want to write 10 books a year. And make an incredible income five books a year and make a really good income between now and 75 years old.

I only like that's 30 years. If I want to do five, I only need 150 more clients between now and 75 years old. And most of my business is repeat business and referrals. So like that repeat business, I have more authors who have hired me to write more than one project than who have hired me to write just one project.

And so like the idea is like, I probably need like 90 clients between now and I'm 75 years old. And so like. So I tell people like it's, it's almost like putting on a Superbowl commercial, but Coca Cola, they pay millions of dollars to run a Superbowl commercial. Not to [00:20:00] tell you Coke's on sale or it's, you know, it's the most delicious drink in the world.

Like they just have like polar bears going down. All right. And like, you don't even know, we know. Because we've seen it a bunch of times, but you don't even know that it's a Coke commercial until the very end after the polar bears get to the bottom of the mountain in the snow. It just says Coca Cola, just to remind you that Coca Cola exists.

That's like awareness marketing, right? Just make people aware that you exist because they need, they need billions of people. We need five, right? Or like we need three or 10 or 80 between now and 75 years old. And so I tell someone asked me like, how do you get your clients? And I'm like, well, I just tell people I'm ghostwriting.

I'm like, yeah. And they're like, that sounds too simple. And I'm like, I know. And so like people started asking me, well, how do you make sure that you get their voice? Right. I'm like, oh, well, this is what I do. And how do you, and so people just kept asking me questions and I'm like, you know what, there are a lot of writers who are struggling, so why don't I put together this course and I recorded these like [00:21:00] 10.

Like videos, on the business of ghostwriting that I figured out the process of ghostwriting that I've figured out, because when I first learned about ghostwriting was from someone who was on a list serve. And I was like, so how do you get your clients? And she's like, oh, I'm on this list serve. And every time someone says I like goes to X, Y ghostwriting. com, they send out an email to the ghostwriters and then we just pay them a commission.

And I'm like, that doesn't sound like a good idea. And because what happens if that company just decides to change the way they do or get internal ghostwriters or whatever. And so I, when I did it, I secured the four walls of my house by having that day job with the boundaries.

So I can confidently make appointments with potential clients. I didn't know it was ghostwriting at the time, but it became ghostwriting. so I could take the long term approach to, to figure out a way to not rely on, to sort of be able to go out and bring the business home. And so I just started telling people, Hey, I'm building a ghostwriting business.

And they're like, Well, what does that mean? And I'm like, I don't know, figuring it out, but [00:22:00] I going to help write people, book, read people's books. Have you written a book before? I'm like, yeah, I wrote a little baby memoir. I'm going to follow what, like, I'm going to hear about what your goals are. And then I, I'm going to work my tail off to make sure you love your book and the price is never going to be cheaper than it is today.

So if you want to invest in, in the process, your book's going to be. You're going to love it. And I even had one person who was like, Hey, I have this book half written. And I said, okay, send it to me. So I read it and I was like, it seems like a collection of blog posts. She said it is. And I said that slightly nicer than that.
And he's like,

Dustin: You're not Seth Godin. You can't do that. Right.

Nick: Yeah, exactly. She's like, do I get a discount? And this was in 2016, like my first, during my first full year of ghostwriting. And so I'd written a handful of books at that point. and only one or two was done by that point. But I, but I just looked at it from a consumer's perspective.

And she's like, do like, does the fact that I have half of it written count? And I said, you know what? I don't need the money at this point. At that point, I started to need the money because I had [00:23:00] quit the, quit my day job, but I built up, sort of a nest egg, I guess. And I said, how about this? You pay me whatever percentage of my rate that you want.

And, and then just pay me the rest at the end. If you think I earned it, if you don't think I earned it, then don't. And she's like, huh? Okay. So I've had broken it up into three payments and she's like, I'll pay you the first two today. And then the other one, it was at the time it was 27, 000. She paid me 18, 000.

And then at the end, I just said, Hey, do you think I earned it? And she's like, yeah, absolutely. And she paid me the rest. So like, I tried to make it super easy to, to hire I had people asking me these questions and how did you do it and how do you structure it? And what's the contract look like?

So I just put together that course. And, and, and one person reached out to me in October of 2019, who was a college professor. And he's like, man, I know you're putting together this course cause you mentioned it to me, but I didn't have the confidence that it was actually. Something helpful because it had worked for me and it made sense logically.

And I [00:24:00] worked in corporate law, so I kind of knew business, but I was like, is this going to help someone? I'm not going to have someone pay me money and not be helpful. So he's like, just, please just, just let me like, just, I don't care if the videos are in a Google drive, but. Or Dropbox at the time, just let me in.
And I was like, all right. And he goes, how much you want me to pay you? I'm like, I don't really care. He goes, well, I want to pay you something. I was like, all right, pay me 300 bucks. What I didn't know at the time was he actually was in such a terrible financial situation. He, he was paying, he owed the, he was paying 500 and something dollars a month in back taxes to the IRS.

He had credit card debt up the wazoo and he had to borrow the 300 from his dad. He's, he's. He's in his forties. He had to borrow 300 from his dad to give to me. I didn't know that at the time, but within a month, he messaged me and said, I've taken 22, 000 words of notes. This thing needs to be out there. It needs to help people.

And so that gave me the confidence to finally open the doors to it, which I did in April of 2020. And I've [00:25:00] since welcomed, you know, I don't push it a lot. Like for me, everything goes back in. to the business to help more people through free training and then invitations to join, that I've, I've been able to help directly several hundred people and indirectly thousands of make money as writers.

So they don't need that day job eventually, if that's what they

Dustin: Well, it's something we're going to pick on, pick up on as we continue through these businesses is, I didn't know that about ghostwriter school. You told me about one of the ones you're going to talk about here in a second, but this idea of reinvestment, like Nick is very much a long-term thinker.

And, you know, of course you enjoy me. A healthy lifestyle and all that. But like, you're really focused on like, you just said, like, you never take a penny out of this, you just reinvest it, make it better, grow it. It is literally a flywheel. So it's like, it's like each of these are flywheels and then they're all pieced together as a bigger flywheel.

And I feel like your whole life is like a flywheel effect, which is really cool. and what fortuitous timing to have this available in April of 2020, cause I'm sure there was a high demand for, at home online education and people wanting to make money in new ways.[00:26:00] Um,
Nick: and everyone got a check from the government. So there were several who use that, whatever they call the stimulus check to, to join ghostwriter school.

Dustin: That's awesome. cool. All right. So we've got you doing ghostwriting and leaving your day job. You spin off the ghostwriting school to help others with your methods and you find it successful in 2020. So which business comes next? Cause I'm aware of four and maybe that, maybe those are the four, but what, what comes next

Nick: So I, I had built a relationship with a publishing company called Morgan James Publishing, for several years. They were the original publishers of dot com secrets, expert secrets, both by Russell Brunson, Jeff Walker's launch, Brendon Burchard's, the millionaire messenger originally published with them.

So they, they had published several books that I, really, really enjoyed. And I built a relationship with them where they basically said, you know, the types of books we publish, we'll publish anything you touch because we know you're not going to send something our way that, that's not a good fit.

So like, we'll publish anything that you send our way that we're not going to promise it because we're a legit publisher with a publishing board and make [00:27:00] decisions, but like, just email us if you want, like, don't go through this, this thing and we'll give you preliminary yeses or thought or some advice or whatever.

And so I ended up publishing like. Three to six books a year with them, some of my clients, and it made publishing super easy because the number, maybe not the number one question, but one of the first questions my authors would ask is, what do I do with this? How do I publish it? Do I self publish? Do I traditionally publish?

And, that helped me. I wanted to strategically build that relationship with them to say, yeah, if you work with me, don't worry about publishing because I won't take on a book that I'm not excited about and that I don't think is a good fit for this publishing company and I can, I can't guarantee it, but I can let you know by the end of the day if you got a publishing deal and so they loved the relationship with me.

I loved the way they work and they have bookstore distribution and they give their authors free eBooks to do whatever they want. I had one client. Who sold a package of a thousand eBooks for 8 each. He sent an email to Morgan James saying, I just sold a thousand eBooks. What do I [00:28:00] do? They sent him a link and said, there are a thousand eBooks preloaded.

Enjoy. He made 8, 000 from one email. So like, I just loved it. So I kept begging them. Let me invest. Let me invest. Let me invest. No, no, no, no, no, no, no. Or they didn't say it that way. But eventually in 2022, I got a call from the founder and he's like, Hey, if, if you want to invest, I've taken the company where, where I can take it.

I think I can grow it slow. and I'm not looking to grow huge and fast, but I would love to partner up with you. We love the books you write. We love the mindset that you take with each book. And so I, I invested in the company and I, you know, I don't really plaster it everywhere, but I'm, I'm sort of a, the CEO of the company, fractional CEO, basically, cause I still run these other businesses.

but I joined forces with them in 2022. With the vision of making Morgan James the most author friendly, innovative, and tech supported book publishing company in the world We don't want to be the biggest but we want authors to join us And get from that relationship Things they don't get [00:29:00] elsewhere and that can help them become more successful and sell more books.

Dustin: So again, relationship first relationship focused, but now you've got, so you continue the journey. So yeah, you started your own ghostwriting, you had a ghostwriting school. So you've got not only you, but your students writing a lot of books and you had this favorite publisher and you'd already done that.

You'd seen their work and you really admired them and obviously had a great relationship there. So 2022, you get the chance to invest heavily there, basically become the CEO and start taking the reins. So now you've got a very direct outlet for the books that are appropriate to be under that, that publisher. So you can see the flywheels continuing to form. and so then what, what comes next?

Nick: Well, the first thing I did with Morgan James is I announced and put in place what I call the ghostwriter school concierge program where students not, it's not just, Hey, we've got a relationship to Morgan James. It's here's a Calendly link to the founder's calendar. If you want to schedule a 30 minute call with him at any time, They'll take your call, talk about your [00:30:00] books, talk about your client's books, and hopefully you can build a relationship with Morgan James like I did, to say, let me just double check about this book.

And we have since started publishing several Ghostwriter School Students books, and because one of the things that helped me close, quote unquote, more clients, Is Oh, yeah, if you work with me, you don't have to worry about publishing because I've already got a pre approval, like, you know, mortgage letter or whatever. And so it was and I trained them on how to do it.

And then so we had this this great relationship going where we have more books coming to Morgan James. We added more value to ghostwriter school because publishing be able to check off publishing. There's there's self publishing. lessons and everything in there.

And I help people. I don't just direct people to Morgan James, but finding the right publishing fit is great and be able to have an easy, relationship is, is certainly helpful and valuable to ghostwriting businesses. And so I have, and still, when I took over Morgan James took over, I don't like how it says, but when I joined Morgan James, I, the rule was everyone gets paid, but me.

And so make sure everyone's getting paid. I'm not taking anything [00:31:00] out of, out of it for my investment. We're just gonna reinvest everything until Morgan James is the most innovative author, friendly tech supported, publisher. And so we've had so many great pieces. public, checked off for authors to become successful.

You can get published, you can get written. but the marketing piece and the commercial success and beyond it, cause Morgan James does marketing. We market to the bookstores. but, but the authors who make the most money and make the most impact. Are the ones who market their own books. So we do our piece, but we really encourage them, like ignore what we do.

We're focused on selling to bookstores. You focus on selling to customers. And let's help each other become more successful. So one of the frustrations that I had is we have bookstore access and we, we distribute to the bookstores. but what I realized is that the way the authors make the most money is through digital marketing funnels, many times where they sell their book and they upsell.

Courses, memberships, things like that. And in order to do that, they needed to buy a whole [00:32:00] bunch of books from us or from their publisher or from a printer. If they're self published spend five, 10, 000 and then ship those books to a fulfillment house and then. Sell the books on their website and then ship each book again to the customer.

And they might spend three, four, five, six, seven bucks a book and plus shipping. but there are five, 10, 000 in, and then pay another six bucks, shipping it to the customer. So they're like 15, 13, I say 10, 15 into their book by the time it gets to their customer. And so I started calling all these bookstores and said, Hey, if you want to give my clients a little bit of a discount or our authors, a little bit of a discount and allow me to make a connection to your technology, Let's not, let's make it so our, our authors don't have to spend 5, 000 buying books from us.

Let's make it so they can just get their site up and running. And every time a book sells, they just fire that sale to you with the address. They will pay you. So that way we're not sending credit card information. The author is going to pay you for the book and you just drop ship it to the, to the [00:33:00] consumer.

Dustin: It seems to make total sense. So I'm sure all the bookstores were like, heck yeah, Nick, sign me up. Right.

Nick: I spoke to representatives from more than 200 bookstores. And they were all, they all told me it's impossible. It was crazy, whatever. So I did it myself. I was like, you know what, I'll figure this out. And I bumped my head all over the place. So I built this bookstore and there is a bookstore live online that people can go and buy books.

But the idea is I don't have to just process books on the bookstore. So I now have a relationship with Morgan James. So it's super easy for me to do with Morgan James authors. And it's super easy for me to do with self published authors who want to send me the print files for their book because I can create
my own relationships with book printing.

So that way I don't have to buy them on Amazon or buy them through distributors or whatever. So I have authors now sending me the money for their book and it ends up For self publishing, it ends up being around the same price. I just need to print and ship it, and I'm printing it one at a time, and I have, because I'm a bookstore, I have to [00:34:00] sell it at retail, but I can give a discount.

But even with shipping, it ends up being about the same cost to print it and ship it twice, once to the fulfillment house and then once to the customer. sometimes it's a little cheaper, sometimes a buck or two more expensive. With, with Morgan James books, you also earn a royalty on those sales, because you're selling it through a bookstore.

Dustin: Yeah.

Nick: You know, this way, instead of sending someone to Amazon and Barnes and Noble and getting Amazon a customer and earning just the royalty, you send them to a bookstore after you already collect their information and upsell. And those books get reported to USA Today and other bestseller lists. And so you're able to get the best of all worlds.

You don't need to spend five or 10 grand. You don't need to ship a book twice. You don't need to have any, you just have your funnel up. You get your, your average cart value, wherever you can get it. Okay. And you collect the information, then you just put a card on file with me or buy in bulk for me and 100 at a time, 50 at a time, depending on how much you sell.

And then I just drop ship it everywhere. And that way you're able to get those counted [00:35:00] book sales. You're able to earn a royalty if you're published with Morgan James, the one that I've been doing. And so the idea here is now. you can put that money into Facebook ads or into X ads or into LinkedIn ads or whatever it is to pay traffic that five or 10, 000 instead of having to buy inventory, number one.

And number two, you are able to, to get started faster. You don't have to worry about 5, 000 books to print or whatever. So there's just a lot of benefits, to that.
So now we have this sort of flywheel. With the four main companies that I work with, since we last spoke, I did start some digital marketing, companies.

Morgan James is partnering with, a go high level reseller to create, software people can subscribe to even if they're not Morgan James authors that have a handful of funnels and a newsletter template in there that they can just customize. So essentially, we're trying to help people. All right. What other barriers can we take away and make super easy?

Dustin: just fascinating. Like I, and I already knew [00:36:00] this. I'm sure people listening are like, Holy moly. This makes so much sense. Like, Yes. I mean, I don't even need to explain it, right? People can get it. Like you do ghostwriting, you teach people how to ghostwrite, get this relationship with Morgan James.

So you have a publishing house and a concierge connection, which makes the ghostwriting school much more attractive. And then you've own a bookstore now that can help with the distribution and drop-shipping while still retaining the core, like, Funnel marketing parts of the most successful authors are doing to actually make money from their book. and now you're adding some marketing and software support and recurring revenue for helping. Yeah, with helping with the marketing aspects outside of that with the book. So yeah, you and I are gonna figure out how to integrate like the podcast guesting stuff into the picture because it's definitely complimentary.

That's amazing. So, love it. Love the flywheel effect. Love the reinvestment, the long term thinking. There's like so much there. So this is probably a dangerous question and probably one that you can't actually answer very directly, but what's the future? Like, like, [00:37:00] where's this all going? You've built a lot of barely.

Impressive symbiotic businesses over the past several years. Is what's kind of the long term vision, or maybe even three years, if that's easier to answer, for, for what you're doing in business.

Nick: Well, so for me looking at what boundaries and what success pieces, one thing is, podcast guesting and, and I'd love to continue our conversation. I am sort of putting together some. Some ways to do that. I usually start with referrals and then partnerships and that are things like that. I it's much quicker to start with someone you can trust and send people to. And then you end up working so well together. It's like, okay, what can we do together?

Things like that. So a lot of my relationships have done that, like with Morgan James and books over. You know, and so I, I have that one sentence business plan, everything I do, and that's if I help enough people become successful, I never have to worry about my own success.

Had I not built that relationship of sending books to Morgan James, there's no way they would have invited me and so that things like that. the more immediate one is I am in talks with some, some conference, some content conference folks [00:38:00] to, to officially partner together to be able to help some of our amazing authors and my amazing clients.

Thanks. Get on stages. And so the idea is, so that's, those are physical stages. So for me, I'm, I'm just, I'm one piece at a time and sort of five, five years from now, once we get the bookstore sort of on its own flywheel, so that way it's, it's producing, so right now it's a virtual store with a very small physical presence that I don't advertise. Cause I don't want anyone coming in.

Dustin: Right. If you just go there to write, right.

Nick: yeah, exactly. and they're like, Hey, I'd like to buy a book. I'd be like, seriously, just take one and leave. Right.

Dustin: I don't have a cash register.

Nick: Yeah. Like if you want to leave a buck on the counter, that's fine. but the idea is once we get this, up and running with enough of volume for the authors coming through, I'm going to copy and paste it. And so the idea here is in five years, I want to have bookstores, virtual bookstores, and then. That are based in, 24 of the lower 48 states with 12 physical locations that are [00:39:00] real and I want them staffed by special needs folks. I have a real heart,and with we have some relatives who have autism and down syndrome and stuff.

So I'd love to have one person running each location and supported by really cool people in the community.

Dustin: My side note, my wife's a special ed teacher and. All of my kids have been involved with challenger baseball and special Olympics. And, so definitely, definitely feel you on that one. And that's, that's an amazing, like, yeah, I think we all like to live in the virtual world. Largely we have online businesses, but the idea of why would you want to have a physical location and all that comes with that? Well, that's a huge reason why you can empower real people in the real community and in particular people that maybe don't get those opportunities elsewhere. So that's, that's awesome.

Nick: Yeah, and I'm, and I'm being strategic about it. So the idea is like, once this bookstore is generating enough money to support a physical location, we buy a small physical location, build it out and not worry about the profitability there to me if, and, but that'll allow us to have shelves that we control as a publishing company to get our authors there. It'll allow us to have our authors, my clients be able to do book signings there whenever they want to do events there.

And for [00:40:00] me, the real estate and the digital is going to support it and the real estate will go up. So for me, it'll be great. So the idea here is every time we get.

Enough to support another physical location. From a digital perspective, we copy and paste what we did in a different place. And so five years, I want 24 24 virtual locations and 12 physical locations. 10 years. I want one in every 48 states, plus half of them to own their own physical locations. So then we can orchestrate national book tours, national launches. And because these books are gonna Count, toward and they're all going to be reported.

If we get books reporting from all different locations, we'll have one central location and, and be able to, like wherever the customer's located, we process it from that bookstore type of thing, we'll be able to really create like true bestseller campaigns from legitimate sales that are national bestsellers.

We won't do anything. To, to sort of like play fast and loose. But if a customer from Kentucky buys a book, I would love to have a Kentucky bookstore to be able to process that.

Dustin: Yeah. And again, I love the idea of [00:41:00] events. And then if you have an interest in these conferences, well, Hey, well, while we're in this city at this conference, like we're going to have our own private authors event or a VIP book signing. Like, you know, there's so many cool things you can do with the physical locations. yeah, man. It's like, I just want to talk for like three hours, but we're going to have to, we're going to have to wrap this up soon. I do want this to be a side note, I was told by John Meese, when you guys had breakfast, he's like, yeah, Nick, you know, Left this really generous tip. And it turns out he like gives away a hundred dollars a day to different people.

So I'd love to know why, how, and like, this is something I have a really strong personal interest in, but then I started thinking like, that sounds hard to do actually, like to do a different person every day. so yeah, tell me about that.

Nick: Yeah. And it really is hard. Like the number one lesson for this is it's super hard. And so at first I was like, I have to give a hundred dollars specifically every single day. Like I can't give 200 one day. And then I started thinking like. Like after the first month, I started, it was like 10 o'clock at night and I like I worked all day and I didn't have an opportunity to run across people. So I'm like, do I take the car and go somewhere and [00:42:00] just hand someone money? Or do I just go to, you know, American Cancer Association and donate? And it took that impact side out of it. So then I sort of gave myself a little grace to say, I'm giving 100 a day.

But if I know I'm going to be traveling one day and be in touch with a few people three days from now, then I'll give 300 that day. Okay. So the idea is it's really cool. It's a great lesson in generosity. It's a great lesson in trust and faith. To know that, to give first and I, and I've always been someone who's relatively generous.

If someone reaches out and says, Hey, I got to go fund me or whatever. Can you contribute? Or I'm running a race. I'd do it, but that was more reactionary. So I wanted it to be more intentional and sort of giving first sort of first fruits type of things for those, who are,so inclined from a faith perspective, but, so I really want it to be giving first. I wanted to make an impact on my kids. So my kids are involved.

So we'll be in an Uber and my daughter will text, Hey, can we give a hundred dollars to the Uber drivers? Like when they see someone who's working hard or whatever. so I put all these rules together. I can't give to anyone who asks. [00:43:00] I can't give to anyone. More than once. I can't give to anyone I know as part of that.

I can give, but I'm just not, you know, that's not part of it. I need to find 366. So happens to be a leap year this year. So 366 times, to people. And there are times where I'm three or four days behind. And it just brings great joy. Like I went to the dollar store and bought a dollar thing. Plus I bought five 100 gift cards and I just went around the store.

This is for you. This is for you. This is for you. Cause I was a little quote unquote behind, but it just brought great joy. So the idea is I love giving, I am, it's really hard for me to receive when someone gives to me, that's just sort of a personal quirk. but. I just love the idea of, of how can I, even when my kids were young, we did a podcast together called five minutes with dad.

It's like a personal growth podcast for kids. And I would always pay them. It started when they were two and four years old. I pay them four quarters and then it worked their way up to 20 bucks and they would divide it even from those four quarters to giving, saving, spending, investing. so [00:44:00] I really want to work giving, you. into, into just sort of our fabric. And so it's been great. It's been hard. there are times where I do give to organizations, but I like something like a heifer international where I'm sending someone like three goats with a hundred bucks.

So like, I just, so like, I'm just looking for great, creative, fun ways to give people. And I love just the amount. I have a note here actually on my desk that I'm holding up right now. We were on our way on vacation last week and there's someone who was on a, not a make a wish foundation, but like. something like that. And they announced a very special person going down to Disney. and so I called over the, the, the flight attendant and I said, Hey, I don't want this to be about me.

I don't want you to tell them who it is, but I handed her a hundred dollar bill and said, can you give this to them and tell them to buy something nice for, for the person there? And I got a note, my dear, thank you so much for your support and generosity. God bless you and your family with the child's name and family.
So it was just like, I've just had such great.

I've had people in tears at Dunkin Donuts with a hundred dollar dip, like [00:45:00] it's, and I've also had people behind me saying, that's awesome. I want to start doing, I've had friends say, Hey, a hundred dollars a day sounds like a lot. And it is. and, and I'm not, you know, independently wealthy or anything.

Literally only thing that I use to pay for my family is ghostwriting still to this day, everything else is back in. but. Other people are starting to give, give more, like not even necessarily every day, but I've had people text me, say, Hey, I just tipped this person a hundred bucks. Thanks for the inspiration.

Dustin: I got to say, I'm, again, I didn't know about this until John told me. And so this wasn't like Nick telling me, Oh, you should give a hundred dollars, but I've, I've done some a hundred dollar tips. Fairly recently, I'm sure at least subconsciously because I heard about this. so this is really cool. So this is a like 2024 initiative. You just like, it's like a one year challenge that you're doing.

Nick: Yeah. In October, actually I'm in a mastermind group and it was founded by Dan and before he passed, he asked me if I would help lead it forward because the members wanted to continue. So I, so I essentially inherited it from him, at least from a leadership perspective, his family still, [00:46:00] benefits from it and all, but, We were talking about big goals and things like that.

And I've had this on my heart and I just said it out loud to the group. Like I've had on my heart to give away a hundred dollars a day. And I talked to, I had talked to my daughter about it last summer. Like I'd really love to give away a hundred dollars a day, maybe someday, maybe someday. And then finally I just like, you know what, I'm going to do it.

And like, even at the grocery store, I buy an extra gift card and just hand it. It's hard. Some people don't want to take it. So like, they're like, why? So like, that's

Dustin: yeah, I think it's like fraud or something. Right.

Nick: exactly. So I'll, I'll, or it's a fake bill or something. So like I, like I buy a gift card, have the person at the cash register cash or set it up and then turn to the person behind me and say, this is for you. And they always ask why.

And I was like, why? Why not? And, and then I, I walk away and so like, I've sort of got this reputation at the grocery store, which I don't like. I need to find a new grocery store, but the people, the cashiers are like, he does this all the time. It's like,

Dustin: He's in line. And then one of the other employees takes off their work shirt and stands behind you. And I'm going to get this a hundred

Nick: yeah, exactly. They grab like a pineapple and get in [00:47:00] line.

Dustin: Well, that's amazing. You've inspired me. I, that's definitely something I want to do and talk to my kids and wife about. So I think there's so much, so many cool things you can do with it. so thanks for sharing that. I know it has no relevance, to like tactical business stuff, but you know, I think this is how we're going to close too, so, You know, business is first and foremost about humans.

It's by humans for humans. And so it, does definitely fit in that context. And so, Nick,at this point in the program, we typically, I turned the mic over to you and let you teach something that's on your heart. usually it's kind of a smart strategy about business or life,mindset, those sorts of things.

And I know you've already demonstrated in a large way. How you think about longterm success and how you delay gratification and set big goals. And I'm sure this is even baked into your book writing process, but can you walk us through sort of like how you look at goals and how to actually achieve big things in life?
Cause you've you've made amazing progress in a very short time here since you become an entrepreneur.

Nick: Yeah. Well, the [00:48:00] first thing that I do is I really don't set goals. I said visions. If you've heard me, like I did talk about, I want 48 of these, but it wasn't because that's a goal to have 41 in 48 states or whatever. It's because I have this vision for these book events and whatever. And so I start with vision and work my way backwards.

And I use that vision as a filter. Through which I decide what to do, what to say yes to, what to say no to. And so the, the idea here is I have this vision, how can I help thought leaders not need day jobs and what are all the pieces they need? And then I'm willing to take, I set up sort of this. This life where I have a simple life, but I enjoy my life.

I drive a decent car. I enjoy, I have a house that we enjoy. Everyone's got their own bedrooms and stuff like that. So like, I'm very blessed in that, in that situation. And then I just don't have this hunger for lifestyle growth. And so I take, I decide to take this. this long term approach to things through this vision.

And then I tend to achieve more by, by sort of being consistent in chasing a vision, then by setting goals and trying [00:49:00] to work my way through, even work my way backwards through there. And so I see myself as taking small, smart, strategic steps toward the future that I envision as opposed to. Super tactical, you know, step by step entrepreneur.

And so what I would encourage people is. Is to see their step if they're taking their seven figure leap to entrepreneurship to see to be willing to see it as a two step process. A lot of times people and I don't even mean backwards. I mean, sideways and then forward. Perhaps when I was practicing law in New York City, I was making a lot more money, 125, 000 a year more, but I didn't have the things that allowed me to make that leap.

A lot of my friends. Quit their job who were similar jobs and said, All right, I'm gonna quit my job and open my own law firm. I'm gonna quit my job and do something entrepreneurial. And for years and years and years, they struggle because they went from whatever to zero and then built. And so what I did was I found another job that paid me just [00:50:00] enough to take care of the house I had bought in the car that I bought and all that stuff.

And that gave me that flexibility and freedom to then build up and say, Hey, All right. Coaching at the time. Now I coach, I coach authors, I coach thought leaders. But like at the time I didn't like coaching.

I was like, Oh, let me try business coaching. And it just wasn't a good fit. so like I didn't need to make decisions based on money.

And so for, so be open to the idea of, Hey, if you don't like your job and you just ache for, for entrepreneurship, maybe find a different job that frees you up emotionally, energy wise, time wise, and, and takes care of you from a financial perspective.

So you can take those small, smart steps towards. strategic steps towards the future from a place where you don't, you're not killing that golden goose.

That's taking care of your family. And then the second piece is, it doesn't matter how digital your life is or your world is the most successful digital marketers, they're successful because of the relationships they have.

And the relationships they build with people like you, for example, someone who joins your group, they have a [00:51:00] relationship with you and other people who are invested in themselves and it can open the doors to way more depth and way more consistency and way like just so much more value.

Then even the best marketing funnel in the world, those should support the relationships and be driven by the relationships as opposed to that's not the business. The business is not the funnel.

The business is how you help people and you can open doors. I always tell people there are three types of people you need to build a relationship in anything to be successful.

And those are prospects, influencers and gatekeepers and Prospects. And if you want an acronym to remember him, it's P I G pigs. I don't love it, but I say it because it's memorable. The more pigs you have in your life, the more bacon you bring home. And so the idea here is whatever you're sharing content, or talking or, or doing anything in business, aim forward, don't aim backwards.

Even when writing books, a lot of people come. To me saying, Oh, I'd love to write a book about this. And it's just doc. It's just a 200 page resume. And when I asked them, well, where do you want [00:52:00] to go? Forget about documenting where you've been. Where do you want to go? Let's write the book that gets you there.

It just completely changes their minds. So we put that together. And then we use the book writing process to build those relationships with prospects influences gatekeepers along the way. Influences are the people your future prospects pay attention to. Gatekeepers are people your future prospects pay money to.

And so the idea here is you write your book to your prospects, you create your content to your, to your, prospects and you build relationships or in the book, you feature people or on podcasts, you, you interview people who are influencers and gatekeepers because those are the people who can open the gates to a 10, 000 person email list or 150, 000 person email list or a 2000 person conference of ideal prospects because you built that relationship with.

And that's when you say, Oh, that's how I'm making. I had one client before his book came out, sold 83, 000 in courses when he only had a 3, 000 person email list. And it was because of the relationships that we're sending people.

And so that, so the, even the book, [00:53:00] even the content, even the digital marketing, it will be way more successful with relationships than with ad budgets.

Dustin: Amen. So like, I mean, when I say kindred spirits, it's, I'm not, Exaggerating. Like, if anyone's seen me present my, my most recent keynote, it's about building a marketing flywheel, of course, using podcast guesting as the fuel in my case, but there's a key idea in there and I use a cake analogy instead of a pig and I use slightly different words, but it's the same thing.

It's like, it's basically getting those three layers of attention and building those three layers of relationships, prospects, influences, and gatekeepers to be consistent with how you described it. And. Well, I think when people maybe hear that they might feel a little overwhelmed, like if you're doing it right, it's actually baked into the process.

So it's not, it's not like this is something I have to block down my calendar to go build relationships with the prospects or build. It's like part of how you're creating the content in the first place. Right? And so, and sometimes you can shortcut these processes by, You know, paying for access to a [00:54:00] mastermind group, for example, or, you know, paying to be at a conference and be in physical proximity to some of these people.

But, yeah, it's just, it's just, it's a beautiful thing. So any, any closing thoughts on this concept before we kind of wrap things up and let people, direct people to how to find you?

Nick: yeah, that if you're focused on influencers and gatekeepers, the prospects part solves itself typically. Yeah. And so with a book, for example, how this might work or a podcast, how this might work, but with a book, we say, Hey, I'm writing a book about, you know, Making a seven figure launch. I have a chapter about when to quit your day job.

Dustin, I know you've helped a bunch of people do that. I'd love to interview you and feature you in that chapter. Are you open to it? I already have a publisher in place. Books going to be whatever. And of course, unlike the LinkedIn messages like saying, Hey, I think we can do business together. You're going to say that sounds great because I'm leading with value.

And now all of a sudden I have a message. Or I have a relationship with a guy, in your case, you're both an influencer and a gatekeeper because my clients, the people I help best, and you know what's interesting, the way I said [00:55:00] that, and I, and I hate to tap myself on the back there, but it's not the people, this is my target audience, it's the people I help best.

The people I help best, entrepreneurs, people who invest in their future, people who are looking to make a positive difference in the world, you can probably introduce me to ten or a hundred and ten or a thousand and ten people, and as long as I help you become successful and I show that I'm a person of character and who can really help people, Like the idea is you want to introduce me to people.

That's the goal is for you to want to introduce me to people because I'm going to make you look good and they're going to say, wow, how did you find this guy? And so the prospects, if you serve people well, and you build relationships with influencers and gatekeepers by featuring them and helping them and whatnot, the prospects side tends to solve itself

Dustin: absolutely. Yeah. And imagine just, If it's not obvious, I'll say it out loud. So let's say Nick's writing this book and he's reached it out to me. And it's flat, it's pure flattery. Like you are amazing at what you do. I want to interview you and include you and [00:56:00] feature you in my book. I'm like, let again, put your name and your business name in my book.

And my book's going to be big things. I have already. And I've already talked to, you know, they start name dropping all the other people that are already featured. Not only am I going to say, heck, yeah, I want to be in, I want to be featured in a book. Well, do you think I'm going to want to share a testimonial or in the forward or write the forward?

Or, am I going to promote it when it comes out? Or am I going to feature it and interview Nick on my podcast when it comes out? Well, heck yeah. Cause I'm in the book, right? And then it's such an ego play and an authority play and a credibility play for me. And it's so parallel to how we teach podcast guests and podcast hosting.

Now that, that I'm on this side of the mic. So, Nick, again, we'll have you, I'm sure I'll have you back at some point. Maybe we'll do some work together and feature that on an interview. for now, I want to respect your time and, and, Keep it at an hour, but these are usually like half an hour.

So Nick, if I know you're a pretty reserved guy, you're not big on social media, but if someone does want to go deep and they want to like, maybe hire you to write their book, or they want to be a ghostwriter and find out about your school or just connect with you in a deeper way.

What's the best [00:57:00] way for people to, to find Nick?

Nick: probably just by emailing Nick at authority ghostwriting. com. I very intentionally have the world's worst websites. So that way I get, I want people to reach out to me through people as opposed to through SEO.

I had two people reach out who I didn't know. They found me by Google and I'm like, what did you Google? I need to take those keywords off my website.

Dustin: That's

Nick: I'm Nick at authority ghostwriting. com. Yeah,

Dustin: ghostwriting. com. I just got to chuckle because John Meese was part of our connection and John has intentionally removed himself from all social media platforms. So just like you and John are kindred spirits in that way. So that's, that's hilarious. All right.

We'll reach out to Nick. Obviously, he's an open, transparent guy. He shared so much here. He's just giving you his personal email address, so don't abuse it, but use it, if it makes sense for you. So, yeah. And if you want to. Have a big impact in the world.

That's what we do too. We work with the same people Nick loves to serve, which are mission driven entrepreneurs who are looking to broaden their message, broaden their authority. so if you think podcast guesting and speaking [00:58:00] and selling through your story is a way that resonates with you to do that, come see us. We're at seven figure leap. com.

You can book a call on the homepage. We can have a quick consultation and see the best way to serve you and grow your business with some smart marketing strategy. So Nick, thanks again for your time here. It's been. Just been a complete pleasure. I've learned a ton. I'm sure the audience has as well.

Nick: thanks so much. My pleasure.

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