The Copy-Paste Trap That’s Keeping You Invisible with Macy Robison

Macy: [00:00:00] One of my, friends described his business partner who's a strategic advisor, as when this guy gets on the whiteboard, money's coming out the other side. Like they can just solve problems in real time.
Macy: You can bring them the chaos, they will figure it out. They're the people that you wanna, like rent their brain. Mm-hmm. That's strategic advisor. research innovator is the second one in this grouping. Research innovators solve problems by going away, doing applied research and bringing it back to specifically apply it to that problem and solve that problem.
Intro: You are listening to the seven-Figure Leap podcast. We're here to leverage rich relationships and smart strategies to take your business to the next level. Here's your host, Dustin Rieman.
Dustin: How can you better grow your business by working in the way that you're actually wired? that is a question that I've wrestled with a lot, I'd say, especially over the past couple years.
Dustin: But I've been very [00:01:00] blessed, to have today's guest as my guide in that journey. So, Macy Robinson and I actually. Met originally through StoryBrand, and I've talked a lot on this podcast about all that StoryBrand meant to me, and I'm sure I've mentioned, Macy from time to time in that journey. And then Macy came over.
Dustin: It was part of our podcast profits accelerator program. I found that her work was. As beneficial, if not more beneficial than my work for her. And I ended up, joining her flagship program and she's been a long time member of our seven Figure Leap Mastermind. So it's a real full circle moment today.
Dustin: we're not just gonna wax philosophic about our history, but I, I love to give that context and like, where did this relationship start and where has it, blossomed to? And so today we're gonna hear a lot more about Macy's own journey, her thought leadership, Archetypes and this whole IP that she has created that has changed my life in such a big way.
Dustin: And then we're gonna kind of spend the second half of today demonstrating that for you as a listener and talking about my results of her work and, like. [00:02:00] Digging into the details and the things we've actually been able to take action on together as a result. So with all that preface, Macy, thanks so much for being here, and I'm super excited to dive in.
Dustin: Please. yeah, take a moment. Introduce yourself to the audience.
Macy: Oh, I'm so honored to be here. I, I feel like, you know, you have helped me a ton. I look back at the shifts I've made over the last 18 months in particular, and all of them have been a result of being in community, being in person with the people that are part of Seven Figure Leap.
Macy: So really grateful for that. as far as my background, I've spent over a decade inside the thought leadership space the last decade. I, was a StoryBrand guide at first, like you said, certified with them back in 2017. Wow. As a way to help some of my clients better talk about what they do. and I've been the senior director of that guide certification for StoryBrand For the last three years or so, I've helped launch multiple New York Times bestselling books.
Macy: and what I kept seeing with clients over the years is that brilliant people with incredible ideas were having a hard time getting heard. In the [00:03:00] marketplace. And it's not because their ideas weren't good enough, it's because they were trying to express those ideas through someone else's playbook, through someone else's way of showing up in the world, whether it was courses or whatever the case may be.
Macy: And I, I call that the copy paste trap. You see someone build a seven figure business or write a runaway book, with a particular strategy, and then we think we can just copy and paste what they've done. But it doesn't work exactly that way because that strategy they're employing. Was, I believe, designed for the way that they're wired, not for the way like I'm wired or someone else is wired.
Macy: And, and I think the, the big light bulb moment for me was realizing in my own business as I was trying to help my little voice be heard out in the world, but it wasn't like a discipline problem or a marketing problem. It really wasn't an, it was an alignment problem. And I hold on my past experience from being a choir teacher and a singer, and.
Macy: Hold a lot of the things that I naturally say about the science of sound and [00:04:00] resonance, and we use a lot of music words when we really understand something clearly for the first time. And a lot of the work that I do now came from that lived experience of music and pulling analogies from there to get folks to understand that.
Macy: The clearer you're able to embody and walk your talk around who you actually are, what kind of business you wanna run, what kind of things you wanna teach, the clearer the signal is that you're sending out, and the clearer your signal is, the easier it is for people to move toward you. it's the same in singing.
Macy: Like the loudest voice doesn't always win the day. It's the one that can cut through the noise. and that's what my work is all about.
Dustin: I love it. Yeah. And so this word resonance, we'll, we'll use, you know, resonance, resonant, it, it is a really beautiful word and it's a really key word. And I'm someone who, you know, as Macy knows, I've been, you know, trying to, master that instrument over my shoulder there.
Dustin: The, the guitar?
Macy: Guitar,
Dustin: yeah. But I've had no musical background in training and yet. Even though you have [00:05:00] that deep training, it resonates with me. You know, it, it makes a lot of sense. And as, we've worked together, what I've realized is, a lot of these terms get thrown around in the business world and we don't really like tie it back to this bigger picture of, of resonance and right of alignment and I think, signals and noise and, you know, all these things that, that we talk about, in business.
Dustin: And so. I think a good jumping off point here for folks that aren't familiar with your work yet. First of all, you gotta go listen to the Own Your Impact podcast. That's Macy's podcast. It's always, one of my top recommendations. She does a really wonderful job unpacking these, these ideas there and talk about the application of them.
Dustin: But I think for, our foundation here, let's talk about this idea of resonant thought leadership and. Maybe the foundation of that, which is your really, really robust and amazing assessment that you've created. And we can start talking about the different types of thought leadership because then I think people will start to say, oh, that sounds like me, or, yeah, that's definitely not [00:06:00] me.
Dustin: And I know that's been my experience here and it's really helped me dial in my own, My own leadership style, my content, this podcast has shifted dramatically since you and I have worked together in your accelerator program. So yeah, I'll just kind of, hand it over to you, Macy, and let you talk us through this idea of thought leadership and these different archetypes and like how we can start to understand them.
Dustin: And then we'll talk a lot about applying them after that.
Macy: I love that. Yeah. I started all of this by having had the opportunity to be behind the scenes in a lot of different thought leader businesses. You know, people who have written a book or who are maybe executive coaches and they have a methodology, they walk people through.
Macy: all the businesses on the surface looked very different, but I'm always looking for patterns and I wanted to understand. What made someone like James clear a runaway success with his book and how was that the same or different than someone like Brene Brown who, you know, gives an amazing TEDx talk in Houston and is suddenly [00:07:00] everywhere on the scene?
Macy: Like, it feels like luck and it feels like, like getting hit by lightning and, and we can't go around hoping that someone's gonna magically find us. You know, we have to actually put our work out there in the world. So as I started looking for patterns in reverse engineering, all of that. I was looking for examples of my own, in my own life of where, you know, the things that I feel like I could do well or thought I could do well, how they were showing up.
Macy: And honestly, one of the first things when I tried to try to put my voice out in the world that actually didn't work mm-hmm. That got me thinking about these archetypes was when I had the chance to go. To a training that Amy Porterfield was putting on. She's a, an expert marketer. She talks a lot about creating online courses.
Macy: She was doing an in-person event event and I wanted to be there. So I had a course I wanted to write called Book to Business. I was really excited about it. I thought it was great ip. I'd helped a lot of people build businesses around their books and, and had some lived experience doing that in other people's businesses.
Macy: And, you know, I [00:08:00] knew that building a course was the way I was gonna like. Put my stamp in the marketplace and make the revenue I wanted to make. I went to this live event and I couldn't write my course. I was sitting there learning all the things I'd, I'd used Amy's frameworks to write courses for other people and I couldn't write my own.
Macy: And it was so frustrating 'cause I kept thinking, I must just have a discipline problem. I don't know what is going on. At the end of the day, they had a live coaching session with Amy's team in this big ballroom. And I sat over to the side by myself for about 45 minutes just trying to write or StoryBrand by way through creating this course.
Macy: And I finally just gave up and went and sat by Amy's curriculum and, director and just coached other people through the way they were talking about their course and. And had just been frustrated about that for years. It turns out my archetype, which is transformational guide, we'll talk about that in a minute.
Macy: That's my top archetype on my own assessment that I've taken was screaming at me like, this is not how you build things. I had not taught this [00:09:00] material to anyone yet. I hadn't walked, even though I'd worked on courses with other people's material. I hadn't walked anyone through my book to business framework yet, and hadn't really let that framework emerge through the relationship I was building through the person I was coaching it for, and.
Macy: I realized that after the fact because when I started building this resonant thought leadership system and, and these archetypes, I did start with one-on-one conversations where I was walking people through these ideas and seeing the lights come on and using the transformation that was happening in that one-on-one.
Macy: Conversation to start to make note of what was working, what wasn't, and building from there. And so that was just a, I think a great permission slip to take that information and start looking at the other ways people were building thought leadership platforms expertise, the way they were generating revenue.
Macy: From those things, and I started looking at people we all know, like Seth Godin or Marie Forlio, like Seth publishes a daily blog post. Yep. [00:10:00] Every single day. Marie Forlio does B-School. She has very structured comprehensive educational experiences. She launches them once or twice a year. They're both wildly successful.
Macy: But if you told Marie to write a daily blog like Seth does, that wouldn't work as well. And Seth has built courses, but they're very much him and how he's wired. And it's not because the strategy's bad, it's because it's the wrong strategy for how they're wired. So with all of that in mind, started reverse engineering and came up with 10 archetypes.
Macy: And they all kind of group together into different categories around how people express themselves and how they guide transformation in others. So, you know, transformation.
Dustin: Before, before we hop right into the 10 I, there's a couple things you said there that I really wanna highlight as a sort of to set context to someone's listening.
Dustin: It's not a lack of knowledge, right? Mm-hmm. Like you created courses for other people, right? you know how to write, you know how to speak, and we all have, have some, skill sets in those areas, right? But I think the real distinction here, you know, we're all, It's [00:11:00] very often that we're really talented at helping people with their ip, you know, intellectual property, right?
Dustin: But when it comes to developing your own and selling it with confidence and delivering it to get results, that's where this idea of resonance really starts to, I don't know, like, exponentially become important, right? Mm-hmm. So doing client work is one thing, but when it's your own stuff and it's in your brain and it's from your own lived experience, the way that you're able to like.
Dustin: Distill that and deliver it to others. That's where this resonance piece really comes in. And I, I think it's just a really important, distinction. It's when it's your thought leadership, that's when this becomes extremely important. So, I know you're gonna go through the different archetypes and people are gonna start having these aha moments, and we're gonna tell them, you know, pretty soon to go take the quiz and get a, a custom assessment.
Dustin: But I, I just wanted to make sure that people heard that because
Dustin: you've helped so many other people with courses, but you're sitting in a room. It's not that you couldn't create a course, it's that you hadn't yet guided people through this material, and [00:12:00] therefore your transformational guide, spidey Sense, is like, this is not how I deliver the best value.
Macy: And the funny part of the whole story to me was that in, instead of just leaving and going back to my hotel room, I was like, well, I'm here. I might as well go help people, which is exactly what I am wired to do. And that went on to like cultivate a relationship with Jill, her content, director. And I ended up getting to work with Amy's team as a result of just leaning into the way I'm actually wired.
Macy: So I'm glad you double clicked on that because it, it's. I think we all have moments when we're sharing our own ideas, where it feels harder than it should, and in contrast ideas where it just feels effortless. Mm-hmm. Like we're having a conversation and people are like, yes, I'm, I'm ready to work. Tell me where to sign up.
Macy: Like, send me the link, I'm ready to go. And puzzling out the difference between those two. Situations can feel really frustrating and confusing, but I think a lot of it has to do with resonance. the story I, I tell a lot is when I was a music [00:13:00] teacher, I loved teaching the science of sound, especially when I was teaching general music.
Macy: I had in my little inner city classroom in Columbus, Ohio. A lot of brick walls, a lot of hard floors, and I had a piano and instruments on the back of the room. And to start this unit, I would press the G above middle C on the piano and the snare drum would vibrate. And those kids thought there was a ghost, what was going on?
Macy: They thought it was so crazy, and they kept making me do it again and again. But to illustrate what was happening, which is sympathetic resonance, that snare was the same, tuned to the same wavelength, which is another thing we say a lot when something rings true to us. Has that specific key on the piano, and so the snare would vibrate because they are tuned to the same frequency, and when something is free to move, it will move.
Macy: I mean, you as an engineer know that probably better than anyone. Yeah. But what I would also show them is when I would hit a different key, the snare drum wouldn't do anything. I think sometimes when people don't move right away or, or get excited about our ideas [00:14:00] right away, we think our ideas are incorrect.
Macy: So we start throwing different things out there when, if we would just stay true to our wiring, true to the way that our archetypes express themselves and guide transformation in others, we will find more of those people who are tuned to what we're doing, who are free to move, who will start moving toward us.
Macy: And that to me is what these. Not just the specific archetypes themselves, like the top one on the, on the test, but the blend of like your top four or five mm. Yeah. Which you actually helped me uncover that in a call, has been really instructive for folks because it really is the, I guess, the unique summation of who we are and how we show up.
Macy: and I think that's why I love the analogy of music and even specifically the voice. My voice, my speaking voice is mine, and it's because of how I'm built. how long my vocal chords are, how I'm specifically wired as a human being walking around on the planet and the way we show up and interact with others in this way is [00:15:00] very, very similar.
Macy: And so when we know what that is, when I'm taking a singing lesson, when I know that I'm standing up correctly and I know I'm singing the right songs, for me, I can really. Create magic with my voice. We all hear singers that do create magic for us, but you know, not every singer is for everyone and thought leadership is very much the same.
Dustin: Yeah. Like another word that comes up for me is, as you were describing, the snare drum and the piano is just like a vibe, you know? It's like, I vibe with that person, or Yeah, we're on the same wavelength, or like they're, I, I resonate with their message. Like these words are all like dancing around this idea.
Dustin: So yeah, I would love to talk more about the archetypes themselves. I think this is like really genius, words that you've given to things that, we all feel and we've all experienced when we're trying to deliver our unique gifts, you know, out into the world. So yeah, let's, uh, let's start to unpack 'em.
Dustin: I think this will be fun.
Macy: I love it. So like I said, there are 10 of them and I think they're easier to understand, in their groupings, their [00:16:00] frequency groupings. I'm gonna use another ma, another music word to pull things together. there are four frequencies that kind of group these together.
Macy: The first frequency has three archetypes in it. The first frequency is called expression lead, and what that means is I. Think and express myself and guide transformation in others most effectively by actually the act of expressing myself. So the three archetypes that are in that frequency group are resonant orator, which is I use my voice to express my ideas.
Macy: I'm a verbal processor. I am most magnetic when I use my voice to express the ideas that I've come up with. The second one in this group is called Wisdom Writer. Similarly, I express myself through writing. That is the way that my ideas, I know what my ideas are. I have to write them down to see them form, and then, oh, that's it.
Macy: Words matter a lot. Several of my clients who've been authors do have this archetype. It's not required mm-hmm to write a book, but it's [00:17:00] kind of the way that they. Our most magnetic one client in particular has built her entire platform, putting words out into the world first as a blogger, you know, on Twitter back in the day, now she's on Substack, she's written several New York Times bestsellers.
Macy: Her words are magnetic when she has gives herself the time to write. And then the third one in this grouping of expression LED is visual thought architect. And similarly, they're the people who can't. Express our ideas without drawing them. Yeah, without like drawing a frame of, drawing a map. we have a colleague in the StoryBrand community who very much is this way.
Macy: He's always drawing things and that's how he gets his ideas out into the world. So that expression led is kind of the first grouping, resonant order, wisdom writer, visual thought architect. They need to express themselves too. Get their ideas out into the world. And so naturally, like social media is, is very not easy.
Macy: It's not easy for anyone, but you literally just have to start talking or you literally just have to start writing. And so that [00:18:00] is. kind of lends itself to sharing your ideas out into the world in the way a lot of us do now.
Dustin: I like that a lot. So expression led resident or wisdom writer, visual thought architect
Macy: architects.
Macy: Mm-hmm.
Dustin: Yeah. And then I, it's gonna be really fun when we start blending these and we talk about my specific set of these. but yeah, let's, uh, let's keep going. I don't know that I've actually heard the four groupings before Macy, so, okay. I'm taking, diligent notes, as we go as well.
Macy: I love it. Well, we'll get into it a little more when we look at your, expanded report.
Macy: So the second. Frequency grouping is experience led. Mm-hmm. And both your archetype and my archetype are in this group. experience led is, I think I communicate, I understand. I guide people through transformation by guiding them through transformation or designing a transformative experience, helping people get from point A to point.
Macy: And the difference between the three archetypes in this frequency grouping is the way in which that happens. So my archetype, my top archetype on the test is called Transformational Guide, and that is. Those [00:19:00] one-on-one conversations, that relationship that gets built, like teaching something to someone and seeing the light come on in their eyes and realizing, okay, the way I just said that made sense, I need to clock that and, and move forward.
Macy: yours is in this grouping two, which is experience facilitator, and that is. Not just facilitating in groups, which you do so well, but designing a container, designing an experience that actually moves people through a transformation. you don't just teach people about podcast guesting, right?
Macy: Or seven figure leaps. You design an experience that moves people through transformation, and that's why your podcast accelerator creates the results that you do if you just sat down and tried to write about it. Yeah. Without having this facilitated experience, it would miss the thing that makes your specific work so powerful.
Macy: But because you've created that and built that into your offer, you've been able to like drive a lot of results for people who have walked through this experience with you. And then the third in this grouping is digital learning architect. Mm-hmm. And that is creating transformation, but doing it through [00:20:00] structured curriculum.
Macy: So that would be Marie Forleo or Amy Porterfield. Yep. Someone who excels at. Traditionally, maybe like an online course, but I also have some clients who maybe they're in marketing. They're really great at walking people through a process so they get the marketing results that they paid for at the end, it shows up in that way too.
Macy: It's really about the transformation from point A to point B, and the different ways we interact with people, with clients to make that transformation occur.
Dustin: That's awesome. So experience led frequency group, transformational guide, which is Macy, experience facilitator, which is me and digital learning architect, which is maybe like the Amy Porterfield model.
Dustin: so you in that room that day was like, well, it's not really my jam to sit here and create curriculum step by step that you, you consume that way, but then you sat with someone at a table and talked through their specific case and you were able to. Provide a transformation by guiding them. Right. Hence the [00:21:00] transformational guide.
Macy: Exactly. So I do have, I actually, and when we look at your assessment in a minute, in my top five, I have all three of these.
Dustin: Oh, wow.
Macy: That's great. So transformation is a big deal for me, but Digital Lu learning architect is the lowest of the three. And I was trying to start with something that was pretty low and kind of force my way through it.
Macy: Where now if I wanted to create an online course, I would do what I've been doing for the last year or so, teaching it one-on-one first, and then seeing if I could move that into a group setting, which we did with my accelerator That you went through. Yeah, over the summer last year, which was a blend of one-on-one and group experiences.
Macy: And now if I wanted to do something that was more standalone, I probably could structure something like that. But I learn a lot and I think it's important to have conversations with people. So I'm still. Kind of in the space where that's how I'm leveraging my archetypes.
Dustin: Beautiful. All right. what's the next group?
Macy: The next grouping is called Insight led the Next Frequency Group, insight led, and that is [00:22:00] all about solving problems and analyzing systems.
Dustin: Hmm.
Macy: So these three, Kind of show up differently. But the thing that they have in common is the analysis of a system or solving of a problem. A strategic advisor is the first one.
Macy: I have a lot of clients that come to me with this. We can talk about that in a minute, but Strategic Advisor is solving problems in real time. One of my, friends described his business partner who's a strategic advisor, as when this guy gets on the whiteboard, money's coming out the other side. Like they can just solve problems in real time.
Macy: You can bring them the chaos, they will figure it out. They're the people that you wanna, like rent their brain. Mm-hmm. That's strategic advisor. research innovator is the second one in this grouping. Research innovators solve problems by going away, doing applied research and bringing it back to specifically apply it to that problem and solve that problem.
Macy: I think if someone like Adam Grant
Dustin: Yeah.
Macy: In this archetype, he, if you listen to him talk, he's constantly spouting research that he's already done to solve a problem. He has this encyclopedic way of. [00:23:00] He it in his brain and is able to bring it up at exactly the right moment when it's needed. That's one way of expressing that, but it's that tendency to solve a problem through research.
Macy: That is what makes that archetype what it is. And then the third is category creator. Hmm. That is. We're gonna look at this system and basically say, this system is broken. Yeah. We need to find a new way to solve this problem. We need to create a new category so that this problem can be solved. it's people who don't necessarily wanna fit in boxes.
Macy: Folks who, who score really high on this. I've had a couple who've taken my assessment who've been like, well, yeah, I don't fit in that. You just proved my point, so I'll call that out to you 'cause that will like negate the relationship I'm trying to build. But it's all about solving problems, analyzing systems.
Macy: they just approach it in three different ways.
Dustin: I like that a lot. Okay, so insight led. You might think of this as a little more of an intellectual strength, right? So strategic advisor, [00:24:00] research innovator and category creator. And one of the really great things about, your work in this Macy is.
Dustin: the titles are so descriptive. It's like you don't really need even an explanation. If you hear resident orator or strategic advisor, you're like, oh yeah. Like, I know those people. Right? maybe you know them as, they're your clients. They've been your mentors, you've seen them on stage, you've read their books and, I always love having these conversations with Macy.
Dustin: 'cause she's got so many examples, like the Adam Grant example, Seth Goat, Amy Porterfield, and if you're in. A space where you've been around, these individual thought leaders, you can start to really see what it is about them maybe that you resonate with, right? Mm-hmm. So, yeah. I love that. So that's nine, so there's a 10th, right?
Dustin: So is is it in its own grouping?
Macy: It's by itself. Okay. It's all alone. and it was just, it's kind of a tricky one to fit in with the other groupings. I probably could have made a case for it, but it's kind of unique. embodiment LED is the name of this frequency, and the archetype is called principled practitioner.
Macy: And I'm, thank you for saying that about the names. That's the [00:25:00] StoryBrand wiring coming to information here, like let's make this as clear as possible. Principled practitioner is someone who walks their talk, who is a Guinea pig on themselves. Someone like, I think of Tim Ferriss in this category that he is never gonna teach you something that he has not.
Macy: Like exhaustively tested Yeah. On himself and kept journals and data and, the transformation that he helps walk people through is the proof that he's created with his own, experiments. So I have a, a friend who I was in Mexico speaking a few weeks ago. she was the only one in the group that had principled practitioner as her top archetype.
Macy: And if you look at her marketing business, it's very much structured that way. She's never gonna sell you something that she has not figured out, walked through, tested, and, and it engenders a lot of trust. But she was having a personal conversation with someone while we were in Mexico. And you know, this situation, this woman was describing to my friend, you know, that person had never experienced and she said, I have no [00:26:00] advice I can give you.
Macy: I've never lived through that, but you know. I'll be thinking of you and just kind of left it at that. And someone was standing by listening and said, I've never heard anybody say that before. And she reached out to me and she said, that's me being a principled practitioner, isn't it? And I said, yeah. It's like you're never gonna give advice if you.
Macy: Don't have the trust of your own like experimentation to, to pull from. And you know, I haven't had a lot of people take the assessment that have that this as their top archetype, but a lot of people have it in their top five. And to me it just adds that extra grounding and trust of I would never sell you something or teach you something that I haven't done myself.
Dustin: Yeah, that's really good. So those are the 10. And it could probably be a little overwhelming to hear all them. so obviously the next step's gonna be just go take the assessment. Macy's got a really cool free tool that you can go and get your own, you know, customized report. So yeah, let's transition into mine.
Dustin: So selfishly, I would love to revisit this. obviously I've done this, I've done a lot of work with it, and so I think this will [00:27:00] be particularly fun because we can not only talk about. Theory of like, well, it seems Dustin, that this might be good for you, or this might be bad for you, but we can talk about what I've actually experienced in my business, before and after working with Macy's.
Dustin: So I think that'll be a lot of fun. And then after that, maybe we'll, we'll, we'll talk about how people can get started on this journey and, we'll actually break down Macy's, business to kind of close out the episode today. 'cause you know, people always like to hear like what's working for others, especially if they resonate with your archetypes, Macy and we can talk about my offers and how my.
Dustin: Resident thought leadership archetypes tie into that and why they've worked or not worked at different times. So yeah, I don't know. I know we don't necessarily have the visual to show the full report here. So the, I guess the best summation you might, give Macy, I'll, I'll let you kind of take the mic and lead us through, we're unpacking Dustin's results here for everyone else to listen into, and then we can talk about what that's actually meant in my business life.
Macy: I love it. Let's unpack it. So when you initially take the test, the result that you get right away from the system is the top archetype [00:28:00] that you scored. Yeah, it's weighted. some people aren't quite sure which question they should answer. Just answer the one that feels the most like you in response to the question that's being asked.
Macy: It's a weighted test, which is what we'll see in a minute when we look at all the raw scores in the expanded test that I walk through with clients. But it will give you a lot of information. It'll give you your top archetype. There's a short video for me describing it. There's a podcast episode right there in the results that you can listen to that's very short, that walks you through some of the things that Dustin and I have been talking about.
Macy: shows you things that maybe you've probably noticed about yourself. just to kind of reinforce, reaffirm that this is how you communicate and how you guide transformation in other people, and if we can align your. Signal you're sending out in the world, whether that's through marketing, sales, or your offers, that that might make you a little bit more magnetic, a little bit more resonant for the people who are trying to find you.
Macy: Yeah, and find your signal in the noise. When you scroll down about halfway, it will give you your unique archetype blend. So it'll give you your top five archetypes. So for you, [00:29:00] your top is experience facilitator. Second is resonant orator. Third is Transformational Guide, and it says, you know, it's a dominant strength or a strong influence for each of those.
Macy: Then strategic Advisor, then digital learning architect, so you can kind of get an idea of what your very highest score was and then how everything blends from there. But one thing I like to do with clients, I have a custom. AI tool that knows what all the archetypes mean, and it knows that if I feed in the raw scores you got on the assessment, what that means in terms of your specific archetype blend or you know, your specific voice.
Macy: So, for you, yes, experience facilitator is the top score. Your raw score, your raw percentage based on all the weighting of the points behind the scenes was 63%. Okay. that's an experience led frequency like we talked about. So in this context, that basically tells us that's a dominant score. and you are [00:30:00] designed to create transformation through group experiences.
Macy: That's your primary mode. your secondary score is resident orator, and that's 31% as a raw score. I've had about 700 people take this assessment to this point. I designed it just a little less than a year ago as a result of a conversation I actually had with you and with Cassie Shea, who's been on the con on the podcast before.
Macy: Yeah. talking about all of this, and resident orator, that 30% like threshold is. Another thing to pay attention to. It really is a strong influence. And for you, that natural ability to speak transformation into existence, to see the way people are transforming and talk about it, both on stages and in the room with people, tells us you can communicate what you do with a lot of presence, with a lot of, ability to, it's like a facilitator with a stage presence combination.
Macy: So you're not able to just only design experiences for [00:31:00] transformation for people, but also fill rooms and inspire people to show up. And, and the podcast is a really great, way to reach out and, and put your signal out there in the world 'cause it's your voice, going out into the world. Same thing with, you know, I know you've spoken on stages and, and done a lot of things like that.
Macy: So those two things together as kind of the top two. Work together, and they are in different frequencies. So we've got the, you know, I'm guiding people through transformation and I'm expressing myself to draw people that direction. So those are kinda the first two things.
Dustin: Beautiful.
Macy: The third, interestingly enough, is transformational guide.
Macy: So, I know you don't do a lot of one-on-one coaching, but you do have a lot of one-on-one conversations Yes. To invite people into, work with you. And so much of what you do is about relationships and you've had the ability to track with a lot of, even in your personal life, just from knowing you. A lot of friends that you've had for years, people that you've kind of tracked with.
Macy: [00:32:00] One-on-one and been a guide to them. They've been a guide to you. So that piece shows up as well as just another way to guide transformation for other people. So it's 26%, it's not quite at that 30% threshold, but it's something that you can kind of point to is like, I can work effectively this way. Mm-hmm.
Macy: If I need to, I maybe don't from an offer standpoint, wanna take on a whole bunch of one-on-one clients, but for the right person, for the right relational reasons, that's something I would do. And that's something I've seen. You do both, you know, in sales, in marketing, and in your offers. strategic advisor is next and you really are good at seeing patterns.
Macy: There's a lot of strong discernment there. and it probably shows up in how you design the facilitation and the experiences you create. You're able to read the room and adjust. I've seen you do that in real time and solve problems for the people in the room. And then digital learning architect is your fifth.
Macy: It's the lowest one. It's 11%. Okay. as far as the raw score goes, that just tells us maybe a little [00:33:00] bit not what not to do. Mm-hmm. Because the, the thresholds from 60, what is it I'm gonna. Look back at the number 63% to 11%, that's a really wide range. Mm-hmm. From your highest score to your lowest score. and so sometimes when that is the case, when that is the blend of the raw scores, that fifth score tells us, like maybe that's something not to worry about so much.
Macy: Yeah. If you don't want to, like, if you don't wanna create an online course, you don't have to. If it's in. Context of the overall transformation you're providing for people, which I know that inside the podcast Profits Accelerator, you do have some structured online courses and workshops that you've taught and recordings that people have access to, that if they want to use them, they'll be helpful, but it's not required.
Dustin: Yep.
Macy: You can get everything you need in the room with people. So I have, I, I taught a workshop yesterday. And it was interesting, we were going through all of these raw scores and blends with the people who were in attendance, and some people had profiles like yours where there's a really. Evidence, strong [00:34:00] top score in the archetypes.
Macy: And then the spread is really wide in terms of the, the lowest one is actually pretty low. But then we had other folks that are more wired like me, which mine, I have transformational guide, resident orator is my second as well. Okay. And then I have strategic advisor, but they're within a six point spread of one another, and they're all above 30%.
Dustin: Wow.
Macy: And then my next two are in the high twenties, so the delta between my highest score and my lowest score. Isn't very wide like yours is. So I've kind of got all five of those things to play with, which somebody said that sounds amazing. I'm like, it actually, we always want what we don't have. Right?
Macy: Yeah, exactly. Like there are a lot of things that I can kind of play around with, but I can go on side quests really easy. Yeah, because there's a lot of stuff that can pull my attention in different directions and I've gotta be really disciplined about remembering. Things happen in conversation. I need to use my voice to invite people to work with me, to listen to me, to, you know, that's why I have a podcast as well.
Macy: Yep. And then strategic advisors like, and if I can help [00:35:00] people solve problems, those three things together kind of act as a three-legged stool and they all need to be showing up in some way in the signal that I'm sending out for me to send out the clear signal.
Dustin: Yep. That's really interesting. So.
Dustin: Experienced facilitator, kind of the dominant one, resident orator under that, and then transformational guide, and then it starts to, to, to drop considerably after that for me. And so, yeah, just like a quick reflection, you know, I have an engineering career. I have an engineering degree and a master's degree in engineering.
Dustin: And so I think what's important for people to, to hear in this is if I, if you only knew that about me, it's like, oh, he taught a university and he like did a whole bunch of like. High level client work and expert witness testimony and all this stuff. Mm-hmm. In engineering, you may think, oh, he is, certainly, he's a, you know, maybe a strategic advisor or a research innovator, kinda like this intellectual, nerdy application of knowledge.
Dustin: But [00:36:00] while that is kind of where it started, where I really found my footing in 17 years of consulting is I was the person they called when. Hey, we've got a mayor, an angry resident, a real estate developer, attorney, and a city, you know, engineer, a technical person. We need you to come in and like get them on the same page.
Dustin: Right? So my role is typically getting people around the table, talking through things in ways that would relate to each of them, find out what their individual goals were and let's like get a game plan that works for everybody. Mm-hmm. The other setting that I. Thrived in, although I grew to not, you know, want to keep doing it with a, a young family.
Dustin: Lots of night meetings in city council halls where I'm standing in front of the room guiding through people through very technical concepts, but trying to build consensus around them so that we can kind of find a win-win, win, path forward. And I was doing that when I was 21 years old. You know, it's, and, and so.
Dustin: And of course I didn't recognize it at the time, but in my engineering [00:37:00] application, these things, these gifts sort of like floated up and that's, that's what I got, known to be as like the person for those kind of situations. And then when I, you know, left engineering and got into, initially, you know, a meat stick business and some other things, even in the ME stick business, we tried a lot of things that were traditional e-commerce strategies of like.
Dustin: Paid ads and sort of an anonymous, faceless brand, right? But the thing that actually worked for our brand was me getting on podcasts and telling the story behind the brand and me going to trade shows. Even as an introvert, I had a high degree of. competence in stopping someone hearing their story, talking about our brand, and connecting those dots for them.
Dustin: and often sort of a semicircle would, would form around the table, right? Yeah. And I'm like talking to this person, this person, and, and sort of like building an experience around something as simple as like sampling a meat stick. and then when I transitioned into the [00:38:00] coaching world, I can do one-on-one, you know, to your point.
Dustin: Yeah. And that's how I started. That's how we most of us start. And it was always like. Good, but not like, energizing for me it was like, I can do this. People seem to like it. Okay. But like I'm not really like looking forward to logging into the Zoom call. and only in finding, you know what I would consider a God-given unique ability in.
Dustin: These groups didn't really start to take off and shine. And then the whole growth trajectory of my professional career really took off. when I did that in fall 2022, I put the first group together, and was very nervous and didn't really know if I had what it took, you know, but within the first call I'm like.
Dustin: This is it. Like I, I'm, this is my gift. I can bring, I curate really cool people into a room and I give them something to work on together and they start helping each other more than I'm even helping them, right? Because it's not about me, it's about the, the group and the energy and sort of the tribe that gets formed.
Dustin: And so, last thing I'll say on that, you know, [00:39:00] snapshot here in 2026, flagship program, podcast, profits Accelerator, we work in groups of 12. and then we have a community that we can get some different types of experiences. Every day of my life is facilitating some sort of experience
Intro: mm-hmm.
Dustin: In the community.
Dustin: And then we have the mastermind that Macy's part of, which we do similar structure, but a different outcome focus, and then we do in-person experiences, which is something I never thought I would, really enjoy. And I've, I've found the parts that I don't enjoy, like planning and logistics, but getting people in the room and sort of like taking the vibe check and figuring out, you know, what, what's gonna really work here?
Dustin: Working on my feet to hopefully create a transformational experience in the moment for people, often by connecting them to each other as much as what I'm talking about. so yeah, this is, it's so affirming and I'm sitting on the other side of having worked with Macy in a deep way. Right. So I can, I can.
Dustin: I guess what I'm trying to say is, there's causation here, not just correlation, right? [00:40:00] Like I, I don't only, I don't have the offers I have only because it just naturally happened. It's also changed a lot over the past year after working with Macy and just really doubling down into the things that I'm best at.
Dustin: And I don't even know if you know this Macy, but, and it, it came up for me as you were talking about that transformational guide being a, a strong part, every person that comes into our accelerator now, I actually do a one-on-one call with. as sort of a entry point into the experience.
Macy: Love it.
Dustin: Because I feel like there is that sort of intimate one-on-one experience that kind of gives them a, a quick win and I know I can deliver that.
Dustin: Mm-hmm. And I think part of the reason I like delivering it is I know it's one time and it's not. Actually the value, there's so much more value to come for them. But I do like to start with that. And then we bring them into the container and they've already got some, some momentum and some insights brewing so that they have an even more rich experience in the, in the group itself, which is obviously the core part of the, the offer.
Dustin: So,
Macy: oh, I love that.
Dustin: I wanna reflect back in my professional career [00:41:00] how this has come up and it's so spot on, with my lived experience.
Macy: The thing I love about that too is just to speak to, you know, the way you bring people in now with the one-on-one call. To me that's part of the overall transformation now.
Dustin: Yeah.
Macy: The one-on-one call is what kicks it off. It's not in isolation, it's what people need in that moment. And, you know, we do this work with the archetypes when I. Start working with clients. 'cause the signal is something we can adjust pretty easily and quickly. But we also get into the source of where that signal comes from.
Macy: Which, you know, some of the things you mentioned about being in front of the room, in the town hall meeting and you know, giving people what they need in the moment that they need it, or hating details, you know, that kind of speaks to your working genius, which is something we walk through with clients as well.
Macy: Yeah. Because we don't wanna build something that is gonna. Go against the way that you really are built and designed and, and it's the magic of those two things together. That's really fun to see with your business, specifically how all of that has, has come together. So I love
Dustin: that. [00:42:00] Yeah. And to give sort of a couple quick examples of where this resonance has shown me what not to do, you know, I've, I've tried a couple different times in this business to have a course aversion, right?
Dustin: It's like. I got this information, I know the process works. Buy this course. You know, if you're not ready to come in and do the full thing. And it just never works like it. It just, it never really sells. I don't really feel good when people buy it. I'm kind of regretful and I wish they would just do the real thing.
Dustin: Mm-hmm. So, right. there is a course element to the accelerator because we have a structure and all that, but all of the course materials have actually been created. In group settings, kind of to, to your own experience with the Amy Porterfield, mm-hmm. Moment that you had. and then right now, one of the things I've been working on for a while is a book, and I'm not a wisdom writer, right?
Dustin: Doesn't mean I can't write a book though. It just means I, I really struggle with the idea of sitting down and distilling new ideas into written form first. So I now have all the [00:43:00] material for the book, but it's all come from. You know, doing group experiences and seeing what clicks and, and then I get all my case studies and inspiration from the humans I've got to work with and provide transformation, and that becomes the book, right?
Dustin: So I'm just not innately a person who expresses themselves in written form. Doesn't mean I can't write, but I'm very much a verbal processor and I love the energy of of groups. And so it totally makes sense that experienced facilitator and resident orator would be my top two strengths.
Macy: I love that you pointed that out.
Macy: 'cause I, I think two things with that. One, the final product you create is not as important as the way that it starts.
Dustin: Yeah.
Macy: And so that's kind of what I heard, heard you say there. And I think too, the thing that I've loved about this is it gives people permission to leave things to the side that just don't fit the way they're wired.
Macy: Yeah. So, you know, like you said, you know, like not necessarily. Doing, the course. someone could look at your business though and make them [00:44:00] copy, paste a mistake of thinking, man, in order to be successful, like Dustin, I've gotta create a group program, a group accelerator, and I'm gonna try it and maybe it doesn't work.
Macy: Maybe group, maybe you should just do one-on-one coaching forever. Like people think that one-on-one coaching's not scalable. That's not true at all. Right? There are lots of ways to scale a business. You can charge more, you can do a lot of different things and, and so it the, but the most important thing is to remember like.
Macy: Starting with what you are best at, how you are wired is always gonna win. At the end of the day, we can always figure out a way to come up with a commercialization model that fits or, you know, connecting you to different audiences. Like our friend John Meese doesn't use social media. He's built a really thriving business by doing other things.
Macy: There's always a path forward if you can stay connected to. The way that you best resonate with people.
Dustin: Absolutely. Yeah. So let's talk now, you know, the last five minutes or so, let's, let's just to the extent that you feel, comfortable giving us a little inside peek of the business you've [00:45:00] built. So you've already talked about your thought archetype, so that sort of will hope, hopefully people will carry that over into how, what you figured out over the past couple years of building your business and you talked about you've.
Dustin: Came up with the specific version of the assessment. Like a year ago, you've had 700 people go through that. You got an accelerator, you do kinda a hybrid. So I don't wanna steal your thunder, but yeah, like talk about your, your business, how your offers, are set up, and then maybe we can tie that a little bit to your own, resonant thought leadership.
Dustin: And then most importantly, I want to talk as we close about how people can get started so they can really start to discover this vitally important, you know. Naming and claiming of their, their own wiring so they can just feel really, really, empowered to go make a big impact. But yeah. Tell us more about your business as it exists today.
Dustin: Macy,
Macy: I love, I would love to, I, it's been hard won. I'll say. I feel like, the, the lesson I always come back to in all of this is, you know. [00:46:00] These archetypes we've been talking about are part of a full resonant thought leadership system. Yeah, it's part of your core resonance, which is the who you are. I mentioned essence just a minute ago.
Macy: Like your working genius, your lived experience, if you're teaching from lived experience that isn't your own, but most importantly the way you embody the things that you teach and walking your. That is the thing that I've had to come back to again and again and again when things have felt stuck in my business.
Macy: I've, I've realized over the past few months in particular that a lot of the things that I've built and designed are the things that I most needed. And I think the mess that we walk through becomes the medicine we give others, but we have to keep taking it.
Dustin: Yeah.
Macy: So I feel like I've got this thing, I built this thing.
Macy: This is amazing. I would try to tell people about it or build an offer around it, and it wasn't in alignment with how I am built and it wasn't working. And then I would just come back to the drawing board and be like, maybe start with a transformational guide, you know, resident orders, strategic advisor combination to get the word out about what's going on.
Macy: So it's been a work in process [00:47:00] in terms of what I offer, but it started with one-on-one coaching. I still offer some one-on-one coaching to help people build out this full resonant thought leader system. There's five Cs you're. Core resonance, which we've been talking a lot about today. Mm-hmm. With the archetypes, your content, having IP that is yours, intellectual property that is yours is a big part of this.
Macy: Having a commercialization model that supports your core resonance in the way you're wired. Having connection strategies to build an audience and not just a crowd, an audience as people who can buy, amplify or do both. And then having a central platform, whether that's your owned website or the other central platforms like LinkedIn that you might borrow to help people learn more about you and build a relationship with you.
Macy: All five of those things, that full system really needs to be working together and I help people build that out. In the accelerator you went through
Intro: Yep.
Macy: As well as, you know, one-on-one sprints. But to get people to that point, they take usually start with the, with the archetype assessment. That's free to take people.
Macy: Listen to my podcast. That information is also free. I have a new group, [00:48:00] community when people are trying to learn a little bit more about this, but they're not ready to invest or maybe they're not ready to jump, like deep end of the pool with thought leadership called the Residents Collective. I give workshops every month.
Macy: You get an all access pass to those workshops and conversations inside the community where we. Go through and, and troubleshoot some of these things specifically around the archetypes. I offer one-on-one calls archetype strategy calls where I sort of think of the Resonance collective as like the group voice lesson, like the masterclass.
Macy: Yeah. And the archetype strategy calls, like, I need a private lesson. We really need to dial this in and figure out what's going on with me specifically. So I offer those on my website. if you've taken the test and you wanna go a little bit deeper, and then people usually come into the accelerator to build out the full system.
Macy: That's a one-on-one group hybrid where we meet one-on-one three times and meet eight group calls over, you know, about eight weeks or so to build this full system out and then test it. And then I have folks that keep working with me on an ongoing basis. that will [00:49:00] probably turn into a mastermind at some point.
Macy: But it's been really exciting to help people install this operating system 'cause I feel. Like it's been the missing piece for me.
Dustin: Yep.
Macy: To help everything that I do. Any investment that I make, like working with you on podcast guesting, or doing the Mastermind or taking someone else's course on how to succeed on LinkedIn.
Macy: Having this operating system in place makes all of those things work more effectively. 'cause I'm not just like mindlessly copying and pasting. Looking at things through the lens of how I'm wired and I'm choosing the strategies that are gonna send the clearest signal out. 'cause that's the only thing at the end of the day that I can control.
Macy: So I'm writing a book as well, and that's hopefully gonna be. Finished ready to come out later this year, and I've had a lot of people ask for a licensing, program to, to actually walk their clients through this. Yeah. If they're marketers or people who are in the helping coaching industry, it's really a help.
Macy: It's become a helpful strategic mirror for a [00:50:00] lot of folks and hoping to make that available, for people who want to be practitioners of this. Archetype system later this year.
Dustin: That's awesome. So some breaking news there. you and I'll be racing to finish these books, the book Scott, so that we can, we can, share the, the, how'd you say hard won, not hard fought, but hard won, you know, business results that, that, that you've enjoyed.
Dustin: So, I'm gonna close this out with a little story, but I think, even before that, I would love for you to just tell us directly like. Where should people start to go take the assessment so they can start to unpack this for themselves. And from there, of course they can, choose their own adventure, and work with Macy in a deeper way.
Dustin: I highly, highly, highly recommend the accelerator lab. That was, that was my deep experience with this last summer, and it really was an inflection point in my business and changed so much. but even that started first with the assessment. So where's the best place for people to go? Take the, thought leader, thought resonant, thought leader archetype, quiz.
Macy: I know I need to make it shorter, but that's the best thing I've come up with so far. So if you [00:51:00] go to my website, Macy Robinson, M-A-C-Y-R-O-B-I-S-O n.com/quiz. or if you just go to macy robinson.com, it's there in the upper right hand corner. Like any good StoryBrand turn, person would put a a call to action button, but that's really the best place to start.
Macy: have tried to design the results according to my own archetype. That's been a little bit of a work in process as well. putting some videos in there so you can hear me talk about it. The podcast episode on, on Your Top Archetype is a, is a great next step. And then from there, would love to stay connected through the podcast or, or through emails if you decide you want to lean into this a little bit more and, and, and.
Macy: If you're tired of competing by trying to yell louder than people in the marketplace to be heard. I think one of the things I love about this work is. You can create a clear signal that cuts through the noise. one of the best illustrations of that is opera singers don't use a microphone when they're singing in an opera.
Macy: They have trained their voices [00:52:00] to fit in that gap, that there's no sound energy coming from the orchestra. They all create their own unique sets of sound waves, but there's this gap called the singer's format that. Opera singers can slide right through and make sure they're heard in the audience. And to me, that's what this work feels like, is figuring out how I can align myself, how I can train, myself and how I show up to make sure that that signal is clearly cutting through the noise that's out there in the marketplace.
Macy: So I don't have to shout loud or exhaust myself, I just have to show up as. Me and be responsible for sending out the clearest signal that I can.
Dustin: That's so cool. Wow. What a great, what a great, it's not even just an analogy, right? It's a scientific demonstration of resonance and how that, how that actually works to, again, cut through the noise, right?
Dustin: To use another cliche, but, I love that with the opera singer example. So yeah. So definitely go to Macy Robinson. there's not an extra n in there. Macy Robinson, R-O-B-I-S-O n.com, and then slash quiz, or. Click the big button that says, take the [00:53:00] quiz. Yeah, so last year in our last mastermind retreat in Franklin, Tennessee, Macy had had been working through this assessment and been refining it.
Dustin: And she was there for the first two days of our three day retreat, and then she had to leave, to go speak at an event. And so it was really f. To me it was really, an endearing moment where the final morning we're all kind of sitting around a breakfast table and we're kind of giving our biggest takeaways and we're talking about the action we're gonna take from the retreat.
Dustin: And keeping in mind the retreat was not about Macy, you know, Macy was a participant. She was not there. you. Providing this as like a workshop or anything, but just, you know, there was this, this, this buzz, I guess right, this frequency among the group, and it's like one person heard about it, another person heard about it.
Dustin: So it felt like by day three, everyone had taken this quiz. And what was really cool for me was to witness going around the table without Macy there. People just naturally, sort of adopting this language where they're like, yeah, you know, as a wisdom writer, I'm gonna totally like make this my Q4 priority.
Dustin: And I'm like, yeah. You know, as an experienced facilitator, I, I, [00:54:00] I really wanna double down into this like, thing that we're doing in the mastermind, but people just started really speaking of themselves in these terms, and to me that was like, I don't know, just, Fireworks and sirens going off that like, this is really, really useful and effective.
Dustin: And it just makes sense. You know, it's one of those things that when you, you know it, when you see it, and I, I firmly believe that this is and will grow, grow to become known as like one of the top business assessments you can take. and I think. Extremely important ip if you're in any sort of thought leadership space, which I think anyone listening to this likely is.
Dustin: so yeah, I just wanted to share that. Macy wasn't there to witness it, but I was letting her know after. I'm like, it's so cool. Everyone's like using the words that you created to describe themselves because they're so, aligned to it. Right. And it makes so much sense and it provides these really.
Dustin: sharp sort of guiding, principles by which to build your business and, and figure out, you know, your priorities in your business. So,
Macy: oh, [00:55:00] thank you for sharing that story. Yeah. I will never actually forget. Being in Houston, getting ready to go speak, and you sent me a Voxer message and told me that story.
Macy: And the only, only in real time, the only I think analogy I could like relate it to is you hear musicians talking about hearing their song on the radio for the first time, and what a delightful like, full circle moment. I'm, I'll, I'll probably cry talking about this because I did cry when you, sent that message.
Macy: It was one of those moments of like. Oh, it's working. Like I've worked really hard on this thing behind the scenes. Yeah. And tried to share it with the world in the most like clear way that I could, tried to provide value, tried to be generous. And I think anyone who steps into thought leadership, it really is like, my thoughts have been helpful.
Macy: I want to try and share them with you and lead and, and make your life better and, and be a guide and help you win the day. You know, I think a lot of us show up in these spaces and that is our intention to make an impact in that way. And sometimes we get the gift of. Seeing the effect of the work we've been putting in.
Macy: [00:56:00] And it, it really felt like that moment of like someone sitting in a, in a car and hearing their song come on the radio for the first time. And you know, I think it's that movie, that thing you do where they're like running through the street screaming and holding a radio and, and it, it really felt like that.
Macy: So I really appreciated you giving me a glimpse of that moment. That was like my, I just heard my song on the radio
Dustin: moment. Oh, that's so cool. I didn't realize that. But that, yeah. So, if you want that moment, I mean the place to start is to. Take this assessment and really, you know, get to name and claim your, not just your top right, but like your blend of thought leadership archetypes, because it's really going to inform and, affirm your work.
Dustin: And so, yeah, it's, it's, it's changed my life. I'm so grateful for you, Macy. I'm, I'm grateful. And all the ways that we've gotten to interact over the past, I guess, three years now. and I'm, I'm really, grateful that you were giving us, giving us the gift today of being here on the show. So go to macy robinson.com/quiz, get started there, and then, you know, go as deep as you possibly can.
Dustin: And working with Macy, I would be my, my, my strong endorsement here. [00:57:00] So thank you again Macy for, for all you do for me. And thank you for being a guest here on seven for Elite.
Macy: Thank.