From $9 to 6 Figures: Scaling Low-Ticket Memberships with Liz Wilcox

Dustin: [00:00:00] Well, welcome back to the seven figure leap podcast. My special guest today, Liz Wilcox is, um, unique in that I think she's the only person, at least so far, uh, that I've invited to the show because I heard her as a guest on another show and I was like, I have to have Liz on my show. Uh, many times are, you know, these guests, as I like to always give an intro and how we met, I haven't actually met Liz until our little pre recording session here.
And so, uh, she is a very special guest because she was like, Begged and pleaded to please come share with the seven figure leap audience, all your genius around low ticket memberships. And she has an amazing story about why she does the things that she does. So Liz, I'll kind of turn the mic over to you and let you give yourself a brief introduction and we'll hop right into the strategies.
Liz: Well, I don't know. That was pretty much perfect. That was a great ego boost. I'm going to go to sleep so good tonight. Uh, what's up friends. My name is Liz Wilcox and you know, that feeling you get. When you listen to an amazing podcast like Dustin's, and [00:01:00] there's somebody that comes on and says, email, email, email, and you get all hyped up and then you log into kid or flow desk or something.
And then you probably feel kind of stupid. You have no idea what the heck to say. Well, what's up again, I'm Liz Wilcox and I help eliminate that problem. I currently run a 9 membership, which I'm pretty sure we're going to talk a lot about today. Um, that just helps people write emails, write them quicker, write them better so that they can get on with their lives.
Dustin: Amazing. Yes. So we're definitely gonna talk a lot about email marketing. We're also going to talk a lot about podcast guesting. Uh, of course it's a passion of mine and something I love to help people with. It's been responsible for me getting from, uh, growing a B2C company. And now I have this B2B company, which is another thing Liz and I have in common.
So Liz, I guess go as far back as you feel compelled, where it makes sense to kind of get into this transition. Maybe it's from the time of running a B2B or B2C company. And having all the [00:02:00] responsibilities in the family life that you have and, and, um, and then making this transition over into being like the email marketing queen.
And yeah, wherever you think is most appropriate to pick up the entrepreneurial journey. And really what I want to get into is like, why, like, why in the world do you do a 9 membership and here in 2024 and why you've been doing it for so long? And of course, we'll talk about where this is going from here.
Liz: Yeah. So I started as a travel blogger. I bought an RV. I started Googling how to take care of the RV. I started seeing things like blogs, you know, checking out podcasts like Dustin's. And I was like, wait, people move these things. People make money on the internet without taking their clothes off. This is crazy.
I've got, I've got to get in on this. And so I started the travel blog, but it started it as a business. I'm like a lot of. Business to consumer ventures, especially online, they start off kind of as hobbies. So I, I just love sharing this information. Um, I [00:03:00] started it as a business. So the day I launched my blog was the day I
launched my email was the day I started trying to figure out what product to create to sell to that email list.
I got really good at it. Uh, my first product, let this be, uh, I don't know, inspiration to you that what you're creating is value. My first product guys, it was a book on poop. It was just a funny, silly story about, you know, terrible, crappy RV stories. And it's sold. I had 300 people on my email list. I made something like 7, 000 in the first few months.
It got picked up by an international sponsor. Yada, yada, yada. By the end of three and a half years, I just knew I was really good at talking to my email list, making connections and creating products based on those connections. So I sold that business. I went all in on the email marketing thing. And that's when I think what Dustin is alluding to, [00:04:00] I created this little 9 membership because I knew Dustin and I have this in common.
We grew up pretty poor. We had to rise above our own circumstances. We had to, you know, use our brainpower to get out of there. And once I figured that out, I wanted to meet other people like Dustin, meet other people like me to help them bring themselves out of whatever circumstance they were tired of.
And I knew they could do it with email marketing. If I could write a book on poop and sell it, surely, surely there are other people out there that are way smarter than me. Have way better ideas, but just don't know about email marketing or how to harness the power. So I came up with my 9 a month membership where I literally, it's kind of like Mad Libs.
I write the template for you, you know, you fill in the blanks, you zhuzh it up and you send it out. And we've been going almost four years strong at the time of this recording.
Dustin: That's amazing. So based on the word [00:05:00] blogging and based on a few of the other things I know about your brand. So I think something we have in common is sort of our generation.
So are you a child of the 90s? Is that fair to say?
Liz: Yeah, correct.
Dustin: I am too. So I know you've talked about being from Detroit and Eminem. Is like a big community that you're part of and someone that you really follow. So I think that's like later nineties or at least mid nineties. That's like, that's like my high school years.
I'm probably a little older than you. Um, but I am still stuck in the early nineties. Like I love Pearl jam. I love like grunge. And so that's something I really carried with me, uh, throughout my time. And, but when I got into this whole business world, kind of similar to your RV story without the poop, uh, mine was, uh, in the, in the marriage niche, it was around some stuff my wife and I were doing and, And I actually, my very first successful product was a 7, not a membership because I wasn't smart enough for that, but it was like a fill in the blank love letter sort of templates.
like called romance the right way. Um, and so I hadn't even thought about that until you, you kind of shared, but yeah, I think coming out of that time and like the late [00:06:00] 2000, almost 2009, 2000 or early 2010s, like blogging was the thing. And I love that. Even in that time, rather than like writing as a hobby and trying to do AdSense and all the stuff that I think we were all doing back then, like you saw this opportunity for actually making it real business from day one.
So kudos to you for that. And, uh, And why do you think you like, why 9? Like, what do you think in your own value system maybe, or even in, in, in your entrepreneurial journey, like, why do you feel so called to, to really focus on this like lower dollar item? You're obviously an expert. You have been on a ton of podcasts that I've listened to personally.
You have the authority to charge much more for your expertise. So like, why the 9 membership?
Liz: A few different reasons. Number one, I just love people. And. Like I already shared, I grew up with not a lot. And when I started my business, I had even less. Uh, I didn't have a support system. Everyone [00:07:00] in my life thought, Oh my gosh, she's like wasting money.
She's falling down into this scam. Like, what is she even doing? How can you make money on the internet blogging? That makes no sense. And so there was a lot of distrust in my support system. And. I just remember that. I remember not being able to make my own money, but having to, you know, ask my then husband like, Hey, I need to buy this WordPress thing.
Hey, Dustin's selling this, you know, love letter template or whatever, right? Anything that I needed, you know, I felt like I had to go through someone. And so the money wasn't mine. Right. And. That was not a good feeling. And so when I, when I launched this membership, I thought about all those people who maybe, you know, were counting their pennies, but also believed in themselves, maybe their bank account didn't believe in them, but they just knew like, yeah, if I could just.
Get going, I could get [00:08:00] going, so to speak. And so for me, the 9 first and foremost, and always will be, because I want to talk to those beginners, right? I want to say, you know what, you don't have to have a million dollars to get started. You just have to get started. Trust me just enough. And I'll give you everything you need for those first few years of email marketing.
And it's worked out really well. And number two, long term. I know that there are a lot of beginners out there. I don't need a 10, 000 package. In fact, that's a lot of responsibility on my shoulders that I don't actually want because I've got a kid and a life and I want to turn off my computer when I want to turn off my computer.
And so I knew there was this gap in the market where a lot of email marketers like me, to Dustin's point, Know their value, know their expertise, and right, you can't really get a copywriter to write emails for you for less than a couple thousand dollars. And you certainly can't get them [00:09:00] to create the marketing campaign, you know, for anything but 5, 000 plus again, I didn't want that.
Type of person. I, as a client, I didn't want those people that are already kind of established. They just need that extra 10%. I wanted those first few, uh, years in business or in email marketing at least because I knew that was a huge number because I knew I didn't wanna charge a lot. Right. It was a perfect combo of, I
know there's a lot of people, so I don't actually have, I can just find a lot of people who are in those beginning stages and get something going.
Dustin: I love that. So high volume, lower ticket works. Right. Uh, and sometimes a lot of the previous guests have been more in the camp of lower volume, higher ticket. Both are very valid. And, you know, in some cases both are, um, great together, depending on the business that you want. I think that's really the key here is like, Liz built the business that she wants, like she wants the way that she wants to fulfill things and the people [00:10:00] she wants to work with.
And this impact, you know, this, this mission that she has to serve the beginners and serve people, uh, who maybe don't have the means to go spend multiple thousands, if not tens of thousands of dollars on professional copywriting services and some of those things. So, um, I think that's awesome. So I would love to kind of give the inside peek on how I introduced you.
So I actually heard Liz, I think it was earlier this year. On a podcast with Nick Loper called the side of hustle show. And it caught my ear because, uh, Nick is actually that that show is actually the very first show I was ever on as a podcast guest coming out of COVID and summer 2020 for my own consumer brand, which is called fire Creek snacks.
And so that's how I got into this whole world and sort of a parallel to Liz. Finding out like, there's so much power in email marketing. How can I like bring this to others and show them the way, like that was how I Fell into podcast guesting, fell in love with it, systematized it and created a whole business around it.
So I think that's a huge point of [00:11:00] inspiration. And so, yeah, I heard her. She's so good. I was like, I gotta, I gotta reach out to her. And so I had Liz on and Nick actually came on, uh, on this show. And so I've, I've interviewed Nick and we got to, to jam a little bit about like. Me getting my start with him and then, you know, kind of full circle four years later, what he's up to.
So I know from that show, this is no longer like a small business. So it is a small business in the scheme of things, but for a solopreneur, um, it's a very successful business. It's multiple six figures, right?
Liz: Yeah. So in 2023, we made just shy of 500, 000. Awesome. Um, and from that 9 offer, 423, 000 came from the membership.
It's so, I laugh because it's so crazy, right? A lot of people will tell you, yeah, high ticket, high ticket. It's the only way to build a runway. It's the only way to do this. And I'm just the type of person that likes to zag when everyone else is zagging. And I love what Dustin said about building the business.
That I [00:12:00] wanted. I wanted a low responsibility. You know, I can turn off my computer. I can tell people for 9 you're gonna have to, you know, upgrade to this workshop or I'll get to that next week or come to the live Q and A and ask that question because it's 9. That's, you know, low responsibility on my part, which I Love, love, love.
But yeah, podcast guesting is one of the ways I've really grown it. I've been on over 300 podcasts and digital summits to grow the business. Again, when I started, I didn't have a lot of money, so advertising really wasn't an option. But dang it, like just our Dustin said, I just know that I'm I can talk good.
If I can just get in front of somebody, they're going to like me. They're going to listen to me and they're going to join my email list. So podcast guesting was definitely one of the driving forces behind the growth of the membership.
Dustin: So I would love to [00:13:00] talk. Quite a bit about that. Obviously, it's something that our listeners have a lot of interest in to kind of set the stage for how podcast guesting specifically help you grow this.
I think it's important to at least talk about the launch of the whole idea. You know, we don't have to get into like all the details, but obviously like everyone listening who maybe has an idea you went from zero, like at some point you had zero 9 subscribers. And now you have some big number that I don't want to do like on the air math, but a lot to equal basically a half million and growing from there.
So take us back. Like, when did the membership start and like, how did you initially sell it so that people can understand like this whole proof of concept? And like, how do I get going, whether it's low ticket or high ticket or whatever suits their needs as a listener?
Liz: Yeah, so I launched the membership February 16th, 2021, uh, not to get granular, but that's just a very important day in Listville Fox's history.
Dustin: Probably the
Liz: best day of my life, honestly. Um, and I [00:14:00] grew it at first with my email list. So, of course, I was already doing podcast guesting. I was already getting these onto, you know, these, you know, niche industry podcast. So I already had the right leads. I had these beginners on my list already. And I had this idea like, Oh, what if I just wrote the weekly newsletter for you?
Hey, let me write that out. And I also set a goal with them. Hey, I'm launching this thing. It's gonna be weekly newsletters. But here's the kicker. I want to get 100 people to In the first 30 days now, that's pretty bold because I only had 800 people on my email list But again, I know that it's a high volume game when we're talking low ticket So I needed some even the smallest amount of momentum, right?
Because that's that's 900 bucks with 100 people a month That's almost what I charge for half a day of writing. And so, you know, that could be worth it. And I also know with a product, if [00:15:00] you can build some hype around it, you know, you're, you're going to succeed more. Take with, you know, at the time of this recording, the second beetle juice has just launched in theaters and there was so much hype around it.
Hey, remember this, didn't you love that? And just. You know, hype, hype, hype, you know, it's a blockbuster hit. So very similarly in those first 30 days, a hundred people, a hundred people, will you be number 67? Will you be number 72? Oh my gosh, we hit a hundred and that helped me gain some momentum, not only in the business to continue selling, but personally, right.
Especially with low ticket, I needed to be. Hyped all the same, right? A lot of people try low ticket and after a few months, it's like, uh, I resent having to create this content because I've only made 10, 20, 30 sales. I'm not really making any money. It's taking a lot of time. And so making that goal for me, it was like 900 bucks a month.
That's not too [00:16:00] shabby. That's worth creating the content. And it just grew from there.
Dustin: I love that. Um, so one of the things you said there, I think it's really, uh, nuanced, but really important is you gave those, I'm sure you still do this to some extent through launches and things that we'll talk about, but in the earliest days of this, the first hundred members, They truly had an identity.
Like they had a, they had a role in your story. Like you are number 71, like you are number 77. Like, I think that that is something that people could
conceptualize for their own promotions, their own email marketing, like giving people a role in the story where it's your story, but they're like an important part and you're in a sense their guide, right?
So I'm like, I'm in the story brand and, uh, that whole world. And so I like to, uh, to pick up on. The story, and I'm sure you're writing like this. Was it, um, the base of the membership, as I understand it, our weekly templates, right? So for again, three plus years, we're coming up on the fourth anniversary here in early 2025, um, [00:17:00] you've written and delivered a weekly templated email that people can then customize and use in their own business, right?
Liz: That's correct.
Dustin: Yeah. And so. What role do you feel like store? And I want to get, then I'm going to go right back to podcast guessing, but like, what role do you feel story plays even in those like templated emails where they have to actually be personalized to every recipient to make it make sense to their audience?
Do you give them prompts and things to make sure they're personalizing it and making it part of their own story, even though Liz was the mastermind behind the template?
Liz: Yeah. So I give them a lot of. The marketing piece, right? Like, this is the reason why we're sending this email. So it's not just a template.
You get a written explanation, you get a video explanation, and you get two samples from two different business types. So you can see what the template is actually trying to do. As far as, you know, Varying the content and creating your own story. You know, the way Dustin writes it is not the way Shahar is going to write it.
It's not the way [00:18:00] Liz is going to write it. Right. Um, and so. In my line of email marketing, I say, you know, save the stories for when you've really got a juicy one. And so some templates are story based, and I walk you through how to create the story for yourself. But most of the templates are more When it comes to the story, when it comes to the personal connecting, I have you write a personal update, and it's just two to three sentences about something you've done since the last time you emailed, so you don't have to worry too much about, Oh, should every email tell a story?
That's really, really hard, right? And sometimes people don't want to read stories. They just want you to share the next podcast episode for heaven's sakes,
right? I shouldn't have to. It's like a recipe blog. Like, why is there a story here? I just want the recipe. Uh, that's. A lot of subscribers feel that way.
So as far as, you know, telling stories and being able to vary it, you know, there are certain storytelling templates in the membership, but a lot of them are just very values [00:19:00] connection based, um, and you don't need to tell a long story.
Dustin: Love that. Um, so let's just dig in for a second on the strategy behind podcast guesting.
So going back to the early days, you've done 300, which is probably triple what I've done as the podcast guesting guy and air quotes, like, like very admirable. You've put in a lot of reps. You've done an amazing job. That's how we met. And. But tell me, like, I guess in the beginning and then fast forward to like now, um, what is the strategy behind podcast guesting?
Because a lot of people hear that and they're like, I don't really know like how to do it or what would I say or who do I talk to? Um, so in the early days, was it kind of inbound interest? Like, sure, I'll show up and tell my, I'll be interviewed. Or were you always very intentional in making like a list of targeted podcasts?
Like, how does this evolve for you?
Liz: I have not ever been super intentional to be honest. I don't listen to podcasts.
Dustin: I
Liz: probably listened to less than like 10 ever. And, but I know that if I, and this is the strategy, if I [00:20:00] can get in your ears. For 20, 30, 40 minutes, because I know right now you're listening to this podcast.
You're probably not just sitting on the couch taking notes, right? You're in the carpool line. You're on your way home from your regular nine to five. You're doing the dishes. You're taking the dog for a walk. So I'm doing all those things with you right now, right? So I know if you stop. Like at the end when Dustin says, Hey, Liz, where can we find you?
I know if you join my email list at the end, you're actively engaged already. You're already mostly sold on Liz Wilcox and her expertise. And that's the number one reason I decided to go with podcasting in the first place. So another
strategy. Is I will, especially at the beginning, even if I was just talking to the host and convincing the host of what I had to say, that was enough for me.
Right? At the beginning, it's all about just making connections. I've said that a few times already, right? It's not [00:21:00] about, Oh, I was on entrepreneur on fire. I don't even know what the big podcasts are nowadays.
Dustin: Since you don't listen, you wouldn't know, right? It's all Liz: about a seven figure leap. Oh my gosh, I made it.
I wouldn't have reached out to Dustin immediately. It was, I would get on, you know, stuff like podmatch. com. You know, I think it would cost me like 10 bucks. I don't know what it costs now, but it was just about making connections, making a little bit of a name for myself. And then last, when I got on the podcast, doing an incredible job.
So that when we wrap up, we, you know, hit the end recording button. Dustin says, Oh my gosh, Liz, you did a great job. I could be brave enough to say, well, if you mean that, you know, if you know any friends who have podcasts who need this topic, I Introduce me I can introduce you, you know, because I was on these other shows, you know, maybe this one would be a good fit.
So again, it was all about building the network Thinking long term not thinking this podcast has to make me x [00:22:00] amount of dollars It was how can I make dustin as the host look like an absolute freaking superstar So that his people say this was a great episode and he says liz, let me introduce you to someone else
Dustin: I love that so much.
So, um, Liz has not been in my world, but this is like right out of the textbook of what we teach about, you know, relationships first providing a win, win, win relationship, right? Like make the host look good. Of course you look good as the guest and the audience wins because they learned something valuable.
They get inspired, et cetera. But I think that's a really key thing that you shared is not putting the pressure on yourself that the words I say over 30 minutes are going to like make or break everything. Like. Just the relationship with the host can be well worth the investment of the time and energy to be on the show.
Uh, and like, I, I was fortunate to speak a few times this year about podcast guesting. And I always open with like, Hey, I'm going to teach you a lot of cool stuff about like strategies and tactics and how to, how to monetize and all that stuff. But the number one rule [00:23:00] here is podcast. Guesting is so powerful because it is a way to build quality relationships at scale.
And I think that is. The overarching theme. And that's what I've heard from you. You've said connections. I mean, I might say relationships or network or whatever word you might use, but it's really about the human to human connection. And I think that's really one of the things that's so powerful about this medium is because we build a relationship with you.
Yeah. Like you said, I'd be walking or. running or driving a car. Um, but we are in this sort of like semi hypnotic state, which is a healthy thing. Uh, and we get to really know you, we get to know a little bit, you know, about the, uh, I, I just
noticed the NSYNC, uh, NSYNC record over your, your shoulders. That's not my, my jam, but it is my wife's.
And so, um, you know, these little nuanced things, uh, growing up in Detroit are Eminem fans, or, um, you, you shared with me recently on the show survivor, just like these little things that you'll remember about Liz and it will endear you to her and it's nothing manufactured. It's just an actual part of her story.
And that's the human human connection. [00:24:00] And that's, that's one of the reasons I just love podcast guesting so much. Um, So I know you explained like how you got into it, sort of how it was evolved. So in your present state, I'm sure you're more busy. You've got a half million dollar business. You have more inbound interests.
Um, and people want to partner you with, with summits and different things. Um, so like in Liz 2024, how do you think of podcast guesting? Has it become more strategic or is it all inbound? You kind of take it as it comes and do you just have fun with it? Or is it like, is there actually a marketing plan behind what you're doing with podcasting?
Liz: To be honest, and I think this is especially because I still work with beginners.
Dustin: Yeah.
Liz: I have, I don't know, the freedom or the privilege to continue to just get on even the idiots bittiest shows. Um, I tried to be a little more strategic and like
look at their background, but for me personally, it just made me feel kind of bad.
And I. I'm such a long term thinker, like I'm thinking [00:25:00] 10 years into the future, that I'm like, well, maybe this person will know someone who will know someone, I have no idea who's going to listen, and again, even if I'm just talking to the host that day, I don't know who that host is. Will become one day, for example, I used to just be an RV travel blogger.
I had this friend who I'd met online named Eden freed and she teaches, um, online business, uh, to women usually. And we were just friends. I had nothing to give her. She had nothing to really give me. And then when I got into the email marketing thing, she said, Oh, finally you can be a part of my digital event.
I want you to be my first speaker of the day. And that kind of. Set me off, right. But if I had just, you know, like, ah, there's nothing we can help each other with, but it was, it was just that human to human connection. Right. And so nowadays I still do a lot of podcasts. I have nine interviews this week. I think this is [00:26:00] my fourth one and it's Tuesday afternoon already.
Um, but also because of the way I've built my business, I have that freedom, right? The templates. I batch them nowadays. I've kind of got this system. We're almost four years in that. I have become sort of just the face and the voice of the brand. I just show up and serve. I can do a lot of interviews because I don't take clients.
I haven't taken a client in almost three years. So I have a lot of space. I don't have to be as strategic as Justin or Dustin called it because, um, I can, I have so much time in my calendar.
Dustin: I love that so much. So I want to turn the mic over to you here in just a second and let you teach us one of your favorite strategies.
Before that, I'd love to just catch up to present day. We've talked about the revenue that people can do their own math. Um, is it still like a weekly template? I think you've got like a community. So tell us a snapshot of the offer today. Um, and [00:27:00] how you promote it. Like as you do, do launch events, just give us a snapshot of like today.
And then from there. Paint us a little picture like three years in advance, since you're a long term thinker, like, where do you see this going in the near future?
Liz: Yeah, I love this question. So we started as just a weekly template membership. There was, you know, I said something like, Hey, I think I'll bring in quarterly guest experts and we're gonna have a once a month Q& A.
Jump to now, it's almost exactly the same. We did move, we did move off Google drive. It's now behind, you know, an actual, you got to log into the WordPress site, but it's almost exactly the same. The only thing I've added is a Facebook group. And so now there is that community aspect. Um, and. As far as growing it, I do a lot of affiliate marketing.
So let's say Dustin put this in the show notes. I say, Hey man, you want an affiliate link? You'll get 50 percent recurring every single month for anyone that [00:28:00] signed up. That's a great way to grow, especially with low tickets. Uh, and then the second way is I do launches like Dustin said, um, where three times a year I have something called an annual pass.
This is where I can build a lot of momentum. I can get a lot of affiliates involved because with the annual pass, you, it's kind of like Disney, right? You're just allowed into the store, you're allowed into the kingdom. And so with an annual pass, you get a year into the membership. Hence the word annual, but you also get all my other products for free.
So that allows for a major influx of cash, a major influx of members. And it also helps me say, yep, I'm in it for another year. I'm committing to this membership. I'm not going anywhere. I'm not, you know, uh, what's that song? Take the money and run. I would never do that. Uh, so we're, we're both committed. Um, Uh, when you commit to the annual pass, that's usually run on Black Friday.
I have a birthday thing in March and a [00:29:00] 4th of July or a Christmas in July special. Um, So now moving into the future right now, we're at about 4, 500 members and I am on a mission shout out to my first hundred I am on a mission 10, 000 members, I would love to have 10, 000 members. Uh, you know, you can't see behind me, but I've got off to the side little dots and I, every time I get a new member, I squiggle it in and I would really love to just show people this is the main mission besides, you know, Oh, 10, 000 members.
That sounds cool. Is with 10, 000 members, that's a 1. 2 million membership. And I just want to prove, especially to my newbies or to my people who don't have the support the way that I didn't have the support that it is possible to have that seven figure leap with something low ticket with serving beginners who don't have a lot.
And I am [00:30:00] so excited to bring that into life and to find the people who helped me do it.
Dustin: Yeah, I love that so much. And she's like, so polished, right? She threw seven figure leap right in there. I didn't have to say it, but like, this is, this is another version of the seven figure leap, right? Um, there's a seven figure business built on a 9 membership.
Like who would have thunk it? Um, but she's doing it. And, uh, I just admire it so much. I think, Um, there's so many lessons here. We could do four interviews and talk about all the tactics and strategies, but we won't do that. I want to respect your time. So Liz, I would love to turn the mic over to you for just a few minutes.
Uh, if there anything sort of comes to you about like a top strategy, something that you think our listeners really benefit from, I'd love to let you teach, and then we'll wrap up and let people know how to, how to get on your email list and get all the goodies.
Liz: Yeah, yeah. Normally, I would share something email marketing related, but I'd love to stay on this vein and I love that Dustin said, Oh, she just threw in the name of the podcast.
She's so polished. Y'all practice, practice, practice. I did not come out of the [00:31:00] womb like this. In fact, I was mute until age seven. I was terrified of speaking. Um, I, now that I'm talking about it, my neck is starting to get red because all those like past trauma cells are coming out, right? Um, I have done a lot of practice and one thing Dustin and I talked about was, you know, even if you're just talking to the host, that's okay to get and book that podcast.
It doesn't have to be this. You know, wild, giant, uh, you know, big fish you're going to catch one day. If you're just focused on, you know, getting those reps in, you're going to one day, you know, get on seven figure leap and sound amazing, impress the host, make them write reviews about you. Right. But it's only when you practice and you can practice by yourself.
You can practice by doing what Dustin teaches you and, you know, do the podcast, guesting. Don't cringe too hard at yourself right now. Don't try to come out of, [00:32:00] you know, off the block sounding like Dustin or Liz or whoever you're trying to emulate right now. Just do your absolute best and just put in the reps.
Um, the last thing I'll say is I always, I love this story. Will Smith talks about, I didn't become the number one paid, you know, actor in the world. I just laid one brick as a time at a time as perfectly as that brick could be laid. And one day I had my wall. So just build your wall brick by brick. And one day I can't wait to see it.
Dustin: That's so beautiful. I love that so much. Yeah, some of my favorite and most successful, you know, clients, uh, have, I'm thinking of individual, uh, they happen to all be female, but like individuals who had like a cochlear imp. Plant growing up and one that had a very severe speech impediment. Um, and you just mentioned you were mute till age seven.
So I think, I hope that gives people confidence that like people that have way more, um, traumas to use your word [00:33:00] or, or impediments or baggage or, or limiting beliefs or experiences, like real life experiences, like. You can still do it. Right. And I think getting out there, putting yourself out there, doing the reps, there's no replacement for it.
Um, and Liz is a, a, uh, exceptional example of that with what she's built with not only her business and her mission, um, but doing it through podcast guesting as one of the primary channels. I think that's, um, just a great testament to the power of this medium and just the power of being you, right? Like just being real, showing up.
Being authentic, being yourself, realizing that ultimately it's a one on one conversation with another person that wants to make you look good. Uh, and then, you know, if a big audience ends up hearing it all the better. So, uh, Liz, I am so grateful that we got this time and that we are able to connect. And I think there's much more in the future with, um, summits and collaborations.
And yeah, I'll definitely put like, you know, the link in the show notes and we'll, we'll definitely hopefully send you some, some new customers as far as part of your next annual pass. Um, but to close out. You know, like every good podcast guest, I got to give you the, the floor here to give a compelling call to [00:34:00] action and let people know if they want to go deeper into your world, they want to get to know you in a, in a better way.
Uh, what's the next best step for people.
Liz: Sure. Of course, I'm an email marketer. I want you to join my list. You can go directly to lizwillcox. com. In the top right hand corner, there's a hot pink
button. You can't miss it. It's going to give you a welcome sequence, some newsletter examples, and 52 subject lines.
So if you're not sure where to start with your email marketing, don't worry. Liz has got your back. lizwillcox. com. Hot pink button.
Dustin: Liz Wilcox. com hot pink button. And then you have my full endorsement. I love your work. I love your emails. And I think there's no more powerful combination. One, two punch of podcast, guesting and email newsletters to nurture and grow that relationship and be able to sell whatever it is you feel called to sell in the business and the seven figure leap that you're creating.
So Liz, thanks so much again for your time, for being here, for sharing so openly, I love what you're about and I'm really grateful for the connection.
Liz: Yeah, thank you. I can't wait to see what everybody [00:35:00] does.