Grow Your Business to the Extent You Grow: Emotional Intelligence with Andrew L Anderson

Dustin: [00:00:00] Have you ever thought to consider how emotional intelligence not only affects you and your personal life and some of the things you've heard around eq, but how it actually affects your business? I have an awesome guest today, a close friend, Andrew Anderson, and Andrew has coached over 750 individuals.
He has a really unique way to. Unpack that question and much more. And so I'm really excited to have Andrew here. He's a member of our seven-figure Leap Mastermind and he's someone that I've got to work with, I guess over for over, at least over a year and got to know in a really deep way. So Andrew, uh, it's a gift to me that you're here.
I know the audience is gonna get a ton of value out of this, and so I just wanna welcome you and kind of give the mic over to you to kick us off and just give us a little context about who Andrew is so that we, uh, we know who we're learning from today.
Andrew: Community and
listening right now as. Next people. And that's exciting. That's, that's what this is all about, right? [00:01:00] You and I are in the business of people. It's, it's a people business. And, uh, I'm gonna, I'm gonna flip this on you and you're gonna get, we're gonna get done here and be like, Andrew, that was one of the most challenging podcasts. Who are you? Like, uh, I'm such an open book. Like I, I, my book starts as a 9-year-old boy. In my parents' basement, like Ill share anything you like. What do you want? What do you want me to share? Like to say whatever you want me to say about myself and.
Dustin: Yeah, so I, I think you have a really unique personal story, and I think it provides the right context for people to understand why you do what you do, why you coach the way you do, the different tools that you bring in. You know, when you sit. Sit with someone and you get into this deep work and really help
them get unstuck and get clear and get motivated for where they're moving forward.
So, you know, this could be the, uh, starting when you've got your first coaching gig and like, wow, what's coaching? And, and [00:02:00] then bring us up to present day, or even if you wanna go a little further back and talk about how
your own personal, um, trials, tribulations, blessings, have informed, you know, the.
How and why you coach the way you do. And I think to do that, people just need to know a little bit of the.
Andrew: Let's start. Let's start as that year little boy, like there's things I remember about that school.
Well, another kid was giving him a dead leg, and if you don't know what a dead leg is like it's, you're kneeing, somebody's the back of their hamstring and you're just makes the whole leg go numb because you're, I was holding this kid down while my friend was giving this other kid a dead leg over the 49 ERs in the Dallas Cowboys.
'cause we were, and this kid was a Cowboys fan and that was, that was the low point of elementary school. And on the flip side of that same year, there was a, a kid named Lap, lap Win, and [00:03:00] LAP was from Vietnam. I have no idea how he ended up in Boise, Idaho, but he did, and he was in my, my class and fourth grade and LAP knew math like none other right?
He, he was light years beyond where we were at nine years old and would help me with my math and on. Math is a universal language and so is play and friendship. And I remember teaching him how to drop a red kickball and drop, kick it, drop, kick it back and forth. And I had no idea that I was reaching out to someone that needed something that no one else maybe could provide, which was friendship and. You know, I, I, I didn't think I was doing anything special.
I just, I was just doing what the kid needed, showing up for him in a way that maybe no one else could. So that's elementary school. Let's fast forward to middle school. I'll tell one story from each of my schools. Okay.
Dustin: Okay, that sounds good.
Andrew: Uh, alright, so, middle school, [00:04:00] uh, JJ JJs in an electric wheelchair and, uh, JJ needs help getting outta his wheelchair.
I think I took him, you know, like I took him to the bathroom like hundreds of times that school year because he was in my homeroom class and I'd lift him outta the wheelchair and he'd stand there and pee at the urinal and I'd help him back in. And again, I don't even know. I don't know why. It's just I was, that was J'S helper.
And then high school things get more serious. I, I started attracting, um, teenage girls that became friends that had been date.
Dustin: Oh my gosh.
Andrew: They would, they would open up and share these things. And so this little boy that was helping lap, you know, from Vietnam or helping jj, and now I'm teenage girls are coming to me and they're confiding in someone, and I was
able to then point them to some adult, you know, that could, adults that could help them.
And [00:05:00] I think all of this time, God was tattooing this invisible tattoo on my forehead that.
Dustin: Yeah. Yeah. There's a theme here that's emerging. Yeah.
Andrew: I'm attracting people that no one else is gonna be able to help. And that, I mean, really, like if, if you look at the roots of my life and my, my parents, like, I just, I, I, I learned to love and serve and, and pour into people that no one else was. That's how it all started. Justin.
Dustin: You know, in the theme of business, it's like you obviously had some innate gifts and you leaned into your own, um, calling and your own, um, unique ability, but also like this emotional empathy and emotional intelligence that you had even at a very early age all the way through high school. You know, when I'm sure most people would've.
Felt very uncomfortable in those situations. You seem to sort of get pulled into them and thrive and, and so at what point did this become [00:06:00] like a career? Because like, that's a, that's a whole different shift where people actually start giving you money to help them versus doing it all out of the, you know, pureness of your heart.
Andrew: Well, here's something I think will resonate with, with everyone that's listening. I didn't know at the time, but I had a lot of insecurities as a
Dustin: Hmm.
Andrew: I want you to imagine me, uh, nine, 10 years old playing fullback on the football team. And if no one knows what fullback is like, it's one of the bigger guys.
I was a chubby. Overweight kid and they said I was built like a tank, but I could run like the wind, which is the perfect combination for a fullback. And I had a lot of insecurities around, um, my weight and my, who I was as a kid. And I think I just felt really good about myself when I was serving others.
And I think there's a lot of people in the world of entrepreneurship that are out serving others and they're finding something in giving. helps them [00:07:00] overcome their own insecurities. And those insecurities as a teenage boy ended up, you know, with me, like I didn't grow up drinking alcohol or doing drugs.
I went to church on Sundays. I was an Eagle Scout. I had a job, like I wasn't partying like, and, and so I struggled with everything like that. Most teenage boys struggle with that aren't, you know, having sex with their girlfriend. Like I, I, you know, with porn, like, and I used that was drug teenager. I found so much purpose and so much relief from all the things I hated about myself in, in helping others, and I didn't know it at the time, but that that's what I was doing.
I was trying to like prove I can still feel good about myself and, you know, be a, a good human even though I have all these things that I don't like.
Dustin: Our mutual friend. I dunno if it's a quote or she came up with it, but it really stuck with me one time. She shared that [00:08:00] our highest values often come from our biggest vacuums. So this idea that the things we lacked as a child are insecurities, the things where we, um. You know, really felt in, in a vacuum. We really felt like that we're scarce in our life, become our greatest gifts often, and become the thing that we really attract people into.
And quick example for me, grew up very isolated, um, out in the middle of nowhere, kind of didn't get to do team sports, all these things. And as Andrew knows, like my favorite thing in the world now as a, as an adult is community. And I can look back in my history of everything from engineering school to our closest friends, to my church, you know, life and, and of course what I do professionally at seven Figure Leap.
It's all community based and like, that's not a coincidence. Right? It's 'cause I had a vacuum of community and now I, I thrive in community and love to lead, lead community. So that makes total sense to me, Andrew, that some of these insecurities have become your greatest gifts and the, the values that you hold for other people.
Andrew: Yes. I love that value.
[00:09:00] Position to serve the person that we once were
Dustin: Yes.
Andrew: and that insecure, you know, teenage kid that's trying to prove something. My favorite clients today as a coach are those that are trying to prove something. They, they can never be happy with that next level of success or that next client they land or the next amount of money they make, like they're striving for something outward that they're not able to find inward. And that, that's where this idea of, you know, your business is only gonna grow to the extent that you do, and you see people that have massive exits from their business and then they're just empty. They're, they, they're like, I don't know what to do with my life. Because they just lost the only thing that gave them, you know, this false sense of, of value and work.
And we need to have a of. My own emotional [00:10:00] capacity, what is it doing? What? What's the effect that it's having on what I'm creating as a business owner? Important.
Dustin: Yeah, absolutely. And so I think everyone will resonate with that at some level, some cases a very deep level. Um, and so I know like work you very. I described it as like deep, intimate, it's individualized. It's one-on-one. I, I said in the opener, 750 individual clients. And I know that goes from like the real estate industry into a more broad-based industry.
And you work with a lot of different, um, different people from different walks of life, often in your office in Boise, which I think is a really cool, uh, unique differentiator with some of the work that you do. And so what you said is so true, like we only grow to the extent, or business only grows to the extent that we grow.
And it's very nuanced. So like, and this is a super loaded question. Maybe you can kind of walk us through a typical onboarding with the client or the first session, but like, how do you do that? You know, like, how do you help someone in this way? Because I think it's a pretty [00:11:00] unique gift that you share.
Andrew: Well, we sell them what they want and we end up giving them and helping them understand what they really need. And so, you know, my initial conversation with someone like we start light and I just say, Hey. We look at what I call the wheel of life, seven different areas and just like, how fulfilled are
you and, you know, what is it that you feel like's gonna really help your business the most?
And, and, and so we, we start with these conversations and it's incredible if you ask the right questions, as you know, as a podcast host to how quickly people will open up, because most people just don't ask. I, I just, I've been doing this since I was a little boy. I was a, a teacher. I taught high school kids religious education for six years before I got into the coaching, and I've been coaching now at the time of this recording for a decade.
And if you just ask people with enough care and curiosity, then they'll allow you an opportunity to contribute. [00:12:00] So if we come from this place of contribution, but knowing that the only way we can contribute is if we care enough and are curious to ask the right questions, that's where we get to a place of contribution.
So we, we start off, we just have like a really simple conversation and then, then they'll tell me something. You know, like, yeah. Uh, let's take Jake for example. Like you and I have a common friend named Jake that we talked about before this recording. Uh, Jake had done almost a million dollars in his business, you know, and he was just like on this trajectory of like, killing it.
And on the outside he is talking about all these people he is helping, and everyone's like, wow. Like, you know, Jake's a and on call.
6,000 of it.
Dustin: Wow.
Andrew: I have this much in debt. I'm addicted to porn. I'm struggling with marijuana. My marriage is falling apart. I've lost my faith in God [00:13:00] and I'm killing myself building this business while my life is falling apart. This is conversation number one with this guy.
Dustin: I was like, whoa, we jumped right into it with, with Jake. That's, and again, I think, you know, there's different. Aspects of that that I can relate to. Every listener's gonna relate to some form of that in their own, in their own version. I think that's especially true among the entrepreneur crowd, right? Like, uh, so yeah, please, I'd love to know.
So that was session one. So then it's like I'm imagining myself in the receiver seat, like being in the Andrew seat, having this conversation and then like. Then
what? Because like how do you help someone who's in this? Like, it's almost as like a deep despair. There's a lot of imposter syndrome, sort of like, everyone thinks I'm really awesome, but I don't feel awesome at all.
Like how do you, how do you start to soothe that or help that?
Andrew: Yeah, well, I, I have to go back to my 28-year-old self, so next month I celebrate my 40th birthday, but 12 years ago, [00:14:00] I, I have to remember what it was like to be in, in, in their shoes. I had just finished my master's degree in education. I'd been teaching for six years. I love the students that I was working with.
Um, we had just gotten transferred back to Boise. We'd been, uh, working in Utah for the past four years. Uh, we were having baby girl number three. We'd been through four years of marriage counseling and I was really excited about an opportunity to just go onto like this next, you know, like Marriage 2.0, like the fur.
We made it through seven years. Right after that, that little girl was born, TALEN is her name. She's now 11, almost 12. Um, within a matter of weeks. My wife said that she wanted to separate and, uh, I believe that this family we were creating would last forever, like beyond this life even. And. I found myself living in my parents' basement, the typical almost 30-year-old, you know, living in their parents' basement, not being able to see my wife [00:15:00] or my daughters every day.
And I also ended up losing my teaching job. At that time, I believed that I had severe mental illness, that I had borderline personality disorder, and so I.
Antidepressants and anti-anxiety medications, and I was doing therapy and I believe that I was 100% to blame for this marriage and family falling apart in my career. And so I, for about 10 years, 11 years, I used to pity that version of me, almost like I, the, I was ashamed of. And I just felt so bad for him, and I told it once at a, an event I was speaking to about 60, 70 people, and it was recorded.
My wife watched it. She said, Andrew, you need to start telling that story differently. I said, what do you mean? [00:16:00] She's like, there's just a lot of negative energy around it. She said, I know it, it sounds good in, in your book, in. I then talked to my good friend and coach, and he brought the same thing up. He's like, why do you still pity that version of you? And I thought, well, I guess I'm using it. I'm using it as a way to connect with others. But nobody wants
connection from place of pity. Right. Dustin? Like when you're in the hole, maybe we say we want. Where I'm pitying this person that's going through this, whatever they're going through in their life, I, I can respect and honor where they're at. Just like I can respect and honor that 28-year-old kid who lived in his parents' basement that lost his wife and his family, that believed he had borderline personality disorder, which ended up being a [00:17:00] misdiagnosis.
I don't, that's not something I struggle with.
Dustin: I. Empathy is great, and being able to relate to people and say, I've been in your shoes, or, I, I understand what you're going through. To some extent, pity's not right, like pity and getting stuck in despair and pity and, and dwelling on things and staying in the negative that's not really serving anyone.
Right. And so I love and appreciate the story you shared. I didn't know that detail, um, of your own journey. It makes total sense, then you can relate to the Jakes of the world and whatever form of despair and pity that they're in. Because you know, the other side of empathy in a coaching role and in a, you know, in in the StoryBrand framework even is authority.
'cause at some point you did overcome and you are in a position to help people now pull them out of that despair. And so you need to meet them with empathy, but you also need to show them the path forward and. That part of your story. I think it's [00:18:00] essential. And at the same time, I think your wife gave you good advice that like you can't just live there. You gotta talk about the after too. So you give people some hope.
Andrew: Yeah, well I do. I do talk about the after, but it's just, it's the energy. It's like in, again, instead of pitting that version of myself, I respect and honor because that version of myself helped me get to the place that I am today. And I think everybody needs to look at whatever it is in their past. And whether they're sins or mistakes or failures or this or that, or weakness or whatever it is, and just say, you know what?
Instead of hating that version of me, I respect and I honor that version, because that version of me was doing the absolute best I could with the resources I had. And the only suffering I currently experience when I look at that version of me is because of my judgment. Feeling bad for that guy. It's like, dude, I honor him.
I made it out of my parents' basement. I got remarried. [00:19:00] I started my own coaching business. I've, I've coached fulltime for 10 years. I was coached before coaching was a thing. I wrote a book that became a number one
international bestseller. I went on a podcast, Brent did 70 podcasts in five months.
Like all of that helped me get to where I'm at today so that when I sit down in front, Jake, I say, Jake. Everybody else is gonna cry with you. They're gonna tell you how sorry they are for you. We're gonna figure out how in the hell you got yourself here, and I'm gonna show you exactly how to get out. So your original question that you asked Dustin was, okay, when someone comes to you, like, where do you go?
I go to that version of me and I say, what did I need and want from those that were mentoring, coaching, and helping me. I didn't. So rather than coming to this place of, you know, I, I, I can't [00:20:00] stand where I'm at. I can't stand what I've created this business. I think some business owners, just like artists, they spend so much time with their art. Get to this, they're just like, I don't even care anymore. Like I don't even wanna look at it or touch it or read it or sing it, whatever the art is, like I just wanna get rid of it.
And I think people unfortunately get to that of their business. And it's not the business, it's not what they created. It's an outward reflection of what's happening Inwardly.
Dustin: I mean, you hear the, the cliche. Entrepreneurs build something, grow to resent it and then burn it down. Right? And part of that's maybe this a DHD sort of like, ah, I just need the, the shiny new object thing. But I think a lot of
that is exactly what you just said. It's actually, they grow to resent it because it's become a reflection of something that they don't wanna, they don't wanna see in themselves.
Right. Because if you create something, it, you know, you've created it, right. It, it's a reflection of you. And, um, I'd love your, your thoughts on [00:21:00] this, Jake? Part of what I wanna make sure we touch on today too is sort of this emotional intelligence for entrepreneurs theme of like, you know, I think that was powerful what you said in the opening of like, your business is only gonna grow as much as you do.
And so, yeah. Anyway, I'll, I'll, I'll let you take the mic back, but maybe it's an extension of Jake's story and then I'd love to get a little deep dive into this, uh, EQ for, for entrepreneur.
Andrew: Let's do it all at the same time. So Carl Young taught this powerful principle in psychology called Shadow work. And as a parent you see it the
most as a parent and as a child. As as a child of adult parents. You and I were just talking before this. I'm gonna go help my dad get this trampoline sunk into this whole we dug and there's gonna come this moment, my dad or something, something.
Do I wanna respond as an angry, hormonal teenage boy? Or do I wanna love them and be compassionate? Because what's happening with my own children right now, because I have a [00:22:00] child that's two and then a bunch, and then a 17-year-old, right? So I've got seven kids from two to 17. So I, I see the stuff in myself, in my own parents that are elderly as well as in my own children that are showing me who I'm not.
They're not a reflection of me. It's shadow work. It's who you're not. And if you can learn to overcome that, that version of who you're not, which is, you know, the snarky mom making comments about my dad or the snarky teenager making comments about her mom, if I can realize that, hey, you know what, you can be compassionate to your mom and your teenage daughter.
Because that's not you. You've overcome that in yourself. from a Christian perspective, this is what Jesus was able to do on the cross when he said, father, forgive them for they don't know what they're doing. You know, the King James version says, father, forgive them for, they know not what they do, but like they, they don't know what they're doing.
My mom doesn't [00:23:00] know she's doing the best she can. They've been married for 52 years and by. She's doing the best she can. She's she's 15 years old. It's okay, and it's not about me. And so that when I can shine light into that shadow, it goes away. your business is the exact same. It's your creation. And when you're feeling frustrated by your business, it's shadow work. It's saying, Hey, this isn't who you're, and when you can overcome that part of you feeling insecure about and you can learn to love and stop judging that.
You're gonna be able to accept this as it is, instead of trying to always change it like we do our parents or our children. You can accept business and you can let things come to you instead of always trying to push and prod and dominate and control. And so whether it's your business or your children or your parents,
there's just this powerful place of coming to this acceptance, [00:24:00] and that's what I. And we use deep principles of neurolinguistic programming or NLP, and I'm a master practitioner of mental and emotional release. And we just find out where did all this come from and how do we, how do we change it? And we can change it that fast. It doesn't take years of therapy. It takes a couple of hours and we can rewrite neural pathways and recreate stories, allowing our
unconscious mind to secrete new hormones so we feel differently and take different action and stop taking the actions that are self.
Dustin: Wow. And so that's fascinating. And so that rewrite, that initial deep dive, obviously there's a, a part of this where you're receiving a lot of. Stories and information and feelings, and then you're taking action back to be like telling speaking truth and helping them through NLP and other, uh, like you said, emotional, um, coaching practices.
I don't have the words you do for it. So is that all in like the first session?
Andrew: Well, so, so we, we [00:25:00] ease in, I, I spend 30 to 60 minutes with someone and then we set expectations and then I say, Hey, you know what? Why don't you read this book? This book is gonna help you understand some things. It's called Mental and Emotional Release. Dr. Matt James wrote it. He trained me personally and, uh, read this book, mental and Emotional Release, and it, and I want you to see if it resonates.
So I've done three emotion process. So my conversion rate is probably what, let's say 25%. That means I've had 1200 people read Dr. Matt's book because 301 of them have raised their hand and said, I'll do it. So I I, I've told Dr. Matt, just so you know, I probably sold over a thousand copies. And so they, they read the book and then I, I introduce them to this, this idea, and I say, I do this thing. It's different than anything that any coach or counselor, therapist ever is, has approached you. If you're interested in doing it, then let's talk again. And [00:26:00] most people, once we get to that point, you know, like they, they've read the book, they're, they say, yeah, like, I wanna do that. And so I actually don't start coaching anyone in a formal coaching relationship until we do the release work.
Here's the analogy, you come to me, Dustin, and I am the greatest mountaineering coach in the world, and you. Let's just say it's Everest and, and I ask you why you wanna do it, and you start to tell me about all of these things. And halfway up Everest, we find out that you don't actually wanna climb Everest.
You just want your dad to accept you.
Dustin: Yeah. Yeah.
Andrew: And then, and they're like, you got your dad's approval. And, and, and you're like, wait, I don't need it anymore. And now we don't have to climb
Everest. So a lot of coaches, people fire their coaches because they take them past that point and they don't help them realize why they're achieving or [00:27:00] shooting for the goals that they're trying to achieve. What, what most people are doing is they're not looking for pleasure. They wanna remove pain. And so on this journey, I find out that you have this huge pack of baggage that you've been carrying your whole life. And before we even start the journey of coaching and we start climbing this mountain, I say, Hey, what's in your bag, dude? And uh, most therapists and counselors, I love them. They keep people alive. And I've had great therapists and counselors myself, but most therapists and counselors say, Hey, bring your time in.
Dustin: Yeah.
Andrew: What I do before we start climbing this mountain is we take it off and we blow the living hell out of it with dynamite, and then we bury the ashes. And then I say, do you still wanna climb the mountain? You're like, I think I wanna free dive. I'm like, okay. I know a free diving coach. So before we start pursuing goals and trying. [00:28:00] Let's take care of the baggage first and then determine what the values are and the help.
Dustin: That's so good. That's such a great analogy because the people you help, the best and the most come with this weight, and so they, they have a very obscured version of what they actually want and. Only through the release release and that initial encounter, do they ever get the clarity of what they really want?
So maybe they came to you 'cause they wanted a certain outcome or objective, but once you get them clear, that shifts and you're like, well, I'm not actually the coach for that, but, uh, I can refer you to someone who is, that's, uh, that's really insightful. I love, I love that, that analogy of.
Andrew: They get the exit. They make X number of dollars. They have so much in passive income. They've got this many people working for them. They've done this many podcasts, right? They've written this book. They've hired these many people, like whatever it is. They think that once they've achieved that, then that [00:29:00] that pain will go away, and so. Toward what they think they want. They're actually moving away from what they don't want, which is they don't want that pain. So we, we take care of that with Jake. We did it. We did it in, and I know this sounds crazy, but we do it in two sessions over a 24 hour period, and then we check in a week later and follow up.
We then go to an event together, meet a bunch of people. Six months later says, Hey, I think I be my coach, because the therapy stuff. And then in month one we double his revenue. He and he and his wife are, are trying to have a baby together. He has somebody leave his business that he was paying eight grand to a month and you realize he doesn't even need that person. So congratulations, you pay me x number of thousands of dollars. You just made that much, right? Not only. [00:30:00] Once you're okay on the inside and you're not fighting yourself, then everything you create on the outside becomes a beautiful reflection of you. And, and that's why the people I work with their businesses double and triple and I've had them 10 x within a matter of a year or two or three because we're not, we're not trying to prove anything, just like.
Just like with our kids and grandparents, like grandparents are the best example. They just accept those.
Dustin: Credit for the good parts, bad parts. That's on.
Andrew: What if start creating like, grand baby businesses? What, what if you treated your business like a grand baby? Instead of like, the whole thing is a reflection of me. And if it fails and it's like, like, just pretend like it's, I, this is a new thought that I've never had. Justin. I hope it becomes sticky in, in something, but like create grand baby.
Dustin: I, I wrote, it was a writer down. I wrote it down. I'm like [00:31:00] that, that's another great paradigm. Uh, this what if. Pride in it. You love it, but it's not you, it's not your identity because you're, you're one generation removed from it. Right. It's not like, it's not, it's not me. It is a, a thing I contributed to, and I take, I take credit for the good parts of it.
That's, that's really cool. I like that analogy. And so are a lot of the people that you work with, are they exclusively entrepreneurs, business people, or, or, or not?
Andrew: Uh, someone I love dearly and he's introduced me to this woman who has done some pretty great things and he said, Hey, this is who Andrew coaches, and yet I know something about your son that I think Andrew can help. And so it's often family members with friends and I mean, ideally yes. My, my business coaching clients are executives and entrepreneurs.
Um, but I do these breakthrough experiences where we spend this, this time. I, I do it [00:32:00] for a lot of different people. I just have this really strong belief that anybody that is put in my path was put there for a reason. And I have this
story that I'm gonna stand before my maker, and it's not. It's not judgment, it's just like, it's just an accounting and he's gonna put all these people in front of me.
And I don't even think it's a conversation, right? I think it's just like you just know. Did you or didn't you serve them and help them? And not that I feel like I have to help and serve everyone, but it may just be, Hey, you know, I don't know if I'm the best fit for your son. We'll call her. Um, Rachel.
Rachel. I. I feel like I'm probably gonna be a great fit for her son. So I, I help anybody that I, that I feel like it's a good fit and I coach entrepreneurs and executives.
Dustin: Awesome. And I know this is, [00:33:00] I don't wanna break the, uh, the flow of, of, of this really rich conversation, but to bring it back to sort of a business lesson, kind of a front end offer, and then you have your core offer and the front end offer is kind of open to anyone because it's both an offer, but it's also a discovery session for them and for you to see if you are the right fit.
And so people come to this breakthrough. Is that, I mean, is that something you charge for, I guess with the breakthrough session? Yeah. So you have that revenue stream, and it's also a vetting process both ways to see if it's a great fit and they're gonna get amazing benefit out of it, whether they choose to be one of the 25% that move on past the, uh, the session in the book.
And then you only work with RightFit clients and you know that in a deep way because you've been through a pretty deep experience with them to do the breakthrough session. Is that all pretty accurate?
Andrew: Get done with that breakthrough experience, and I say, listen, lifeline. Like, I guarantee a hundred percent money back, like the work that we just did. And I'm gonna live till the year [00:34:00] 2102, I'll be at least 117. But now biohacking and like, like I used to say that, and people look at me like I was crazy. Now they're like, 17.
Why not 180? You know? So I, I tell them I'm probably gonna outlive you. So it's gonna last for a lifetime. And if at any moment we check in and you want that continual support. You want someone in your corner that you're having that conversation with as you're continuing to create your life, your business, your relationship, your family, and ultimately, like this is about their soul.
Like it's, it's really, it's about who, who they are as an identity of like, who are you? And most people can't answer that question, but once you can answer it. Then you don't have to identify with what you've created. I'm not the father of Kella, Avery Talen, Tacy Brody, Jacob Tanner. If any of my children are
listening, I missed one of your names, please.
Dustin: Seven's a.
Andrew: I'm not the son of Dave and Christie. I'm [00:35:00] not Andel Anderson, number one, international bestselling author. I'm not the coach. Those are just labels, right? Like I know I have a document that I read every morning. I know exactly who I am. Therefore, anything that I create that's a failure or success isn't me. I, I, I don't tie myself to those results. Just like, um, my, I hope my parents, uh, are proud of, but I hope they are strong enough in their own identity, which they are, that they're okay with, are failures and successes, and they just get to enjoy watching their children and now 30 plus grandchildren on their own journeys.
Dustin: I love that. Yeah. As someone who's. Entering the empty nest phase of life. It is, uh, that's been an adjustment too of this. Like, love my son, he'll make his own choices and you know, for one, you gotta give up control of that. And two, that's not me, that's not my identity. I did the best I can with the tools I had, and [00:36:00] you know, I hope he does the right things, but ultimately he's responsible for himself at this point.
Right. And I'll always be here, always be available as a guide and a, and a and a and a loving parent and all those things. But yeah, and I think that there's some really healthy. Carry over from that into how we view our businesses. Because in some ways they are sort of like children, you know, obviously not the same death as a, as an actual child, but treating them like grandchildren instead of children I think, uh, is a, is a great analogy. Yes, I love it. Well, man, this has been amazing. I can't believe we're already 36 minutes in. So, um, yeah. As we're, you know, kind of wrapping up here, is there anything in this theme of sort of EQ for entrepreneurs and, and this, this limit that you, you set on yourself with your own personal development that you would wanna articulate or, or talk about before we talk more about like how people can get ahold of you and get the help that you provide.
Andrew: I believe and correct. Someone can comment here, but I [00:37:00] believe it was Aristotle that said, no thyself and I from the StoryBrand guy. Right? Like we talk about knowing your, your avatar, knowing your, your ideal client and customer knowing those that you serve, I think it's really hard and
will always be chasing. Customer or client, the next buyer, the next employee if we don't know ourselves. 'cause once, once you know yourself and you begin speaking right from your heart and your messaging is a hundred percent authentic and it actually is a reflection of you, then whether it's universal powers of quantum physics or God himself.
I think everything falls into place as needed. So my question to the [00:38:00] listener is like, how well do you really know yourself? And if you're struggling with things on the outside, it's okay. We all are to some extent. And even myself, when I start freaking out, like about where I'm at with my coaching business, it's, you know, you heard me share this.
It's like just, hey, chill out. All of your business and your, your, any debts you have or any of your net worth, like, how's your life? Like, do you know how good you have it? Do you know yourself? Do you know like everything you have? And if you don't, if you don't really truly know yourself and everything else just is really, really hard.
And so if, if you're in that place, um, it's, it's not as hard as we make it. We just need to get rid of everything that's not you, which is what ref, uh, Michelangelo said about the David. Just rid everything that's not you. And if we release all of that, you're gonna love [00:39:00] what you see and you're gonna know exactly who, who to serve and how.
Dustin: Beautiful. Amazing. Well, someone's needing that help and they, I think we can all use that help to some extent. And they, they feel called, they feel pulled. Uh, to, to go deeper with you, Andrew, what's the next best step for people?
Andrew: Well just reach out. I mean, if you wanna read my book, you can do that. Like I narrated it. So, strength of the Oak, strength of the Willow. I, courage, compassion, and tur the world. You can go get that on Amazon or just, you know, find me on LinkedIn or, you know, Dustin will connect us. But I'm always willing to have a, a conversation with someone that wants to know themselves better and have that intelligence as to who they are and, and how that is impacting what they're creating, whether it's your children or business.
Dustin: Or your grandchildren. So, uh, well, Andrew, you're awesome, man. I'm, uh, I'm grateful you're in my life. I'm grateful that you're able to come on here and, and share these gifts. Um, I know it's gonna impact [00:40:00] many people, and I'm sure there's someone listening right now. Uh, in particular who's like, this is exactly what I needed, and they're gonna be reaching out to you.
So, uh, thank you for making yourself available and being part of the podcast community here.
Andrew: Pleasure. Thank you for building that community that's that's learned about.