How to Repurpose 1 Piece of Content into Months of Growth with Amber Vilhauer

[00:00:00] Dustin: Welcome back to Seven Figure Leap. , We have a guest today that we did have a kinda mini interview, , earlier on in this podcast, but her name keeps coming up because she has introduced me to some of my, favorite guests, and that is because she sits at a really interesting place of influence and helping people get their voice and get their message out there.
Dustin: So Amberville Hower is our special guest today. , She officially runs a company called Enterprises, but. Know her as the books and business gal and, , and she helps a lot of authors and thought leaders get a really compelling message out in the world. And we're gonna, I'm sure talk about that and lots of other fun things in the, the current state of, , of our being and our economy and, and holding space for entrepreneurs right now.
Dustin: So, , Amber, I'm really grateful to know you. You and I have had a lot of conversations at this point. It's really fun to get to record one, and so shout out to front row dads and all the people over there who have, . Have brought me to you at some point over the past year or two. , But yeah, so thanks so much for being here officially on the podcast for like the real interview.
Dustin: And, , I'd love to hand the mic to you and just let you give a little context on sort [00:01:00] of who you are and your entrepreneurial journey. And we'll hop most of our time today into like what you do right now and, and a little bit of future pacing on how we can help people.
Amber: Awesome. Well, thank you. I just love this community so much and so I wanna keep coming back for more. Well, thanks for having me. And you know, if you go. Check me out online, and I'm all over the place. I think I'm the only Amber Auer in the world, which is kind of cool and unique. It's a strange last name that people don't know how to say or spell.
Amber: Rarely remember it. Yeah, exactly. But if you go look me out online, you're gonna see multiple websites. You're gonna see me being very energetic and confident and smiley and happy, and you're gonna think po. Potentially like, who is this chick? Gosh, she just hasn't made, and I like to share that. That's not where my story begins.
Amber: This is somebody that I have developed into, , by asking myself the [00:02:00] question, who would I be proud to be in the world? It is a moment by moment decision. Who would I be proud to be in this moment? Who would I be proud to be in the next moment? And especially for those of you entrepreneurs out there who are parents, this might hit you a little hard because you know, sometimes you have an outburst because you're emotional, you're exhausted.
Amber: Your client just quit on you. A team member just did something horrific, like whatever it is, and you're feeling all of this pressure inside and then you. Say or do something where you're just a little short with your kid, or you're just like trying to rush them into bed because they keep hanging on for more and you're so tired counting then.
Amber: Who would I be proud to be? And when I, , was younger, I grew up in an environment where I was alone a lot, way too much. Single mom wasn't her fault. She had to work and earn a living, and we didn't have cell phones and internet remote work back [00:03:00] then. So I spent a lot of time alone. I had an older sister who was there but didn't wanna be around me because she resented having to take care of me because she was just a kid herself.
Amber: So don't blame her either. I would go to. School and nobody wanted to be my friend. And that created a lot of suffering for me because I just thought, gosh, I guess I, nobody wants me around. I'm, I'm not lovable, I'm not worthy. And it really, I think looking back on it, Dustin was like, I just didn't know how to make friends.
Amber: Nobody ever taught me how to make friends. And so I was awkward. And I'm a pretty like, introverted, shy. Insecure person to begin with. So like odds stacked against me. And as I went into high school, I started getting bullied and you know, I was the girl that ate lunch in the bathroom stalls because that was safer than going out and being threatened or having sand thrown at me, or who knows what else.
Amber: So I just share that in every single [00:04:00] interview that I can because I know that entrepreneurship is, it's so hard. It is. So. Hard to get up every day to motivate yourself. You usually don't have anybody else in your life that like really understands what your roles are and your unique situation, and yet you have to pump yourself up and you're holding up all of this responsibility and you're trying to be super parent and super spouse, and super employer and super leader, and it is so much.
Amber: And so I had to really overcome a lot of my own insecurity and fears to stick my neck out and to get my voice out into the world. And I was deeply afraid of rejection because of course, I had these beliefs that when I'm seen and heard bad things happen. And so I had to do a lot, lot, lot of personal work doing the reps day in and day out.
Amber: There was no magic pill or [00:05:00] formula or hack or anything like that. I had to do the hard work asking myself who would I be proud to be? And now I'm really proud of the fact that as a single mom now myself. And as a female, I have a 20 year business that has always been profitable. We have grown in every single economic downturn in the last 20 years.
Amber: I am surrounded by remarkable heart-centered. Incredible value aligned individual because I did the work to know what my values are first, to then be able to attract in other individuals that shared a lot of those same values. So yes, if you look at my bio, you'll see awards and achievements and all of these cool badges that I've gotten over the years.
Amber: But for me, at the end of the day, it's not about that. It's not about the money. It's really about having a pure heart of service. Because that's what makes me feel alive at the end of every day. It's [00:06:00] what makes me feel like the crazy journey of entrepreneurship is worth it because I was able to help one more person today and in some ways, like it's building my legacy one micro moment at a time, and.
Amber: Some, some point in the future. My kid is gonna grow up and I want him to be proud of who his mom was. And so I don't know that that's a little bit more about Amber that you won't read in my bio.
Dustin: I love that. Yes. That's like the conversations we have with no microphone in front of us. So, , I really appreciate you opening up and sharing. At and giving context because, you know, I could be guilty of the same thing, you know, seven figure leap and I got a podcast or whatever, and I'm a podcast guest and all this, and so many similarities I want, I wanna highlight and keep the spotlight on you, but I'll just say for anyone who's heard 70 or whatever episodes of this podcast, so much of what Amber just shared, I have a, I have a common, a common, , background with, you know, not, not the same depth in some cases, but.
Dustin: I [00:07:00] never actually used these words, but I love them. And maybe it'll become the title of the show, but like, who would I be proud to be? I think that's such a powerful framework, not only for personal growth, but like a
business lens, you know? , And you help people write books and we're gonna talk about some of that today too.
Dustin: And so a question that comes up so much in my world is like, what do I really want? And me, meaning my world, like me, but also like our clients, our mastermind and, and. This is actually a better way, I think to, to, , attack that is like, who would I be proud to be? That's a, to me, that's a little more of a, , a healthy approach to what I really want.
Dustin: Because sometimes you say, what do I really want? Like this weird guilt comes in and like, do I really get to get what I want? But like, who would I be proud to be is both, , in service to others and you know, is fulfilling to yourself. And so. What do you do? Like, and I know that's a loaded question too, 'cause you have multiple things, but, , sort of like give us a snapshot of, of what you do in the business world as [00:08:00] an entrepreneur today. And I think that'll give us some, , some jumping off points for some of the ways we.
Amber: Yeah, absolutely. Well, I mean, when I started NGNG, which stands for no guts, no Glory, like 20 years ago, I had taught myself code, built my own website, and started offering that as a service to other people, not because it was my bright idea to become an entrepreneur to begin with, but because. Some woman in Canada found my blog posts online and asked if I could build her website.
Amber: And I'm thinking, me, I guess, you know, it was really, it was a weird moment for me, but I said yes. And then, you know, all of these years later now, I've launched more than a thousand websites. For entrepreneurs, which is crazy. And actually that's a service that I really no longer do. It was about a year and a half ago that I finally, , shifted out of web and I still do it very sparingly for my highest top clients.
Amber: But that's it. , I'm out of the web game. And [00:09:00] books similarly. Books found me. I didn't go seek them out. This woman a publishing, , house out in California that's no longer around, the woman who owned it came to me and said, can I teach you how to launch books so that you can launch books for my authors?
Amber: And I said, no, thank you. I'm I'm a website developer and she hounded me. I'm not kidding you, for four months. Relentless and I'm thinking, why are, why are you so interested in me? I'm not that cool. Like, and, and I don't know anything about books. Like it was totally divine intervention. So when
something like that happens, you just have to say yes in your life because there is a grander purpose behind it.
Amber: And. So that's exactly what I did. I said yes, and then she literally taught me how to run bestseller book launch campaigns, and my first books were for like Les Brown and Lisa Nichols and Mark Victor Hansen. And I thought, okay, that's random. And I didn't even tell anybody else that I [00:10:00] was doing this for almost a decade
Amber: until like word of mouth started taking off and people started like coming to me behind the scenes.
Amber: It wasn't even published on my website that I do this. And then by 2020 enough people knew we hit critical mass. And then my company exploded for book launch in 2020. That was actually what got us to grow 80% that first year, another 80% the second year my hair on fire. And then. 5,000, , being one of the fastest growing companies in America, just basically based off of book launch and then also supporting those clients with websites.
Amber: And the other piece to what I do, and this is where it gets like a gray area where people think, I don't even know what she does. It's because I'm really a business strategist first, and I know just about everything that you can think of in terms about of, digital marketing. And I'm so like strategic, I think of [00:11:00] strategy as the fastest way to hit a desired outcome without sacrificing quality.
Amber: So if you come to me and say, Amber, I wanna make $7,000 a month. Or you say, Amber, I wanna have a top podcast. Or Amber, I just want to have 500 rave reviews from my customers. So I know that I've made Impact. Or Amber. Like yesterday I had a conversation with a woman who said, I wanna sell a million books.
Amber: And I have no following. So I have to figure out how to get a hundred thousand person following in the next few months so that I can secure an agent to get a traditional publishing deal so I can publish and then be on my way to selling a million bucks. That was a conversation I just had yesterday. So everybody's goals are completely different.
Amber: And when we come back to what you said earlier about like, what do I really want? It is a tricky question because people think they want these badges. I wanna be a New York Times bestselling author. Why?
Amber: Silence. They have [00:12:00] no idea why. And I'm like, do you understand that that's gonna cost you hundreds of thousands of dollars?
Amber: It's gonna be enormously stressful, and you don't even know why you want that. Because it sounds cooler, it feels like then I will be significant. Well, what if we could know our significance by impacting three people? Would that
be move the needle for you differently? So by having a strategist in your back pocket.
Amber: You can get down to the truth of what you actually want your life to be like. And then what I can do is I can cut out most of the options in terms of digital marketing and offers and growth pathways and all of that, and then deliver to you the plan that's gonna help you achieve that in the fastest way possible without sacrificing quality.
Amber: So that's like really what I do book launch. That's the fastest way to scale. Whether you're trying to scale following revenue or impact, the book, a podcast launch is similar. It's not quite [00:13:00] as powerful because with a book launch, you can get a lot more people involved. And a podcast launch, it's a little harder.
Amber: , So anyway, but a launch is the fastest way to scale. And so having that strategy kind of touches all of these different areas, which is why sometimes it's hard for people to understand what I do.
Dustin: Yeah, well, it's kinda the classic, you know, you're in marketing, you know, sell 'em what they want, give 'em what they need, and sometimes. Offer what they want and then, you know, give 'em what they need. In the sense that
like, people think they want a book and they want a New York Times bestselling book or whatever.
Dustin: What they really need is oftentimes more clarity on their real objectives or so that you can develop a strategy that actually addresses that. And maybe the book, and probably the book is, is part of that strategy, but maybe not in the way that they originally approach you for it. So is, so would you say a common denominator, at least among most of your clients, is a, is a book.
Amber: Yes. I would say that yeah, they,
Amber: they all have a desire for [00:14:00] impact. They all want to meet their own potential. They all care about their legacy. They all are into personal
development. They all have some pretty deep rooted, outdated beliefs that create insecurity, that's create self-sabotage and people pleasing behaviors.
Amber: They all overdeliver. They all kind of have this insecurity around selling. Like, what do I charge? What am I worth? What is competitive? What's quote normal? I get that all the time. And my clients also, they don't like marketing, they don't like social media. They don't wanna be an influencer. They're repulsed by what they see in terms of like a lot of internet marketers out there.
Amber: And so they're really just saying like, I have this. This message, I have this burning urge to [00:15:00] help and I don't know what to do with all of these constraints. And then I'm the perfect person to talk to. 'cause I can untangle all of that interconnected mess and then help them to see who they really are, like really down to the rawest, purest form of their potential.
Amber: And I reflect that onto my clients and they are shocked. Every time, Dustin, it is like, seriously, I can't even believe this is my job. It when they. See, and it happens pretty quickly in working with me. But when they see their own potential in that way, again, it brings them to tears to just witness that and then they see the importance of their purpose, and then they get this like unwavering strength and energy to pursue it and conquer the hard things because there's something deeper driving them that now they can see it with clarity.
Amber: So it's just, [00:16:00] it's the coolest.
Dustin: I love that, that that's how you described it. And , it is one of the reasons you and I have such resonance. I mean, I work with pretty similar people, slightly different outlet, you know, a lot of times mine's through storytelling and verbally through podcasting or podcasting, and. A lot of times the tangible outcome or the first tangible outcome of your work is, is a book and, you know, an amazing bestselling book.
Dustin: And, , we've, we've heard from some of your authors, as I say, projects that sounds wrong, but some of your people, some of your authors as previous interviews, you know, to, , to this movie like Greg Logan and Dr. Ryan. And, ,
and anyone who hears those interviews will hear the just pure passion that these guys have for the work that they do and like their ability to just be.
Dustin: On it. Like, man, such a, such powerful people and such powerful interviews. And I think, you know, not, I, I don't wanna, I want to totally believe what you said and like yeah, kind of like books are part of it and, but I
think there's a real, there is a real power though, and like in, in those two individuals and knowing [00:17:00] you and the books that you've written and, and some other people that haven't been, but will be. Thing to have in a book that captures this passion and have the book be this vessel for, you know, be able to make impact at scale. So, , I guess the question around that is, do you feel like that person that you just described, , which is a lot of our audience too, right? Like, if you've got just this passion to make an impact in the world and kind of icky bro marketing, social media influencer, that's not really for them.
Dustin: Do you think like everyone should, everyone in that's like that, everyone that wants to have this big impact in the world, do you think everyone should have a book or like where do you fall in that, in that camp or that, , opinion.
Amber: Maybe. , I think a book is a magical thing. I mean, from a business perspective, it gives you a level of legitimacy, authority, credibility that you really can't get in any other form of, I'll call it [00:18:00] marketing and sales. , Because if you have enough content to fill a book, then you must know a lot about your topic.
Amber: And we're not talking about an AI book that's written in a weekend. I have. Opinions about that. So I'm talking about like a real human made book. I will be honest with you that when I wrote Infinite Impact, I, I was, I didn't really wanna write that book. Like I was kind of angry about it, a little saucy because I felt this deep, profound calling to write that book.
Amber: And I had other plans for last year and I was just like, write it later, like book writing a book just feels like such a burden.
Dustin: I've watched everyone else struggle to do this. I'm not sure I wanna do it to myself. Yeah.
Amber: Yeah, like honestly, I really have the behind the scenes glimpse of it, and it is, it's hard. , But I have to tell you that what got me through it is I thought, you know, at least my essence is going to be captured for my son. Because we have no idea how long we're [00:19:00] gonna be lucky enough to live and should anything happen to me, to have all of that wisdom, not that I'm patting myself on the back, but like all of that wisdom and life experience and the lessons just, just not be captured somewhere for him.
Amber: Like, God, I would be my biggest regret in life. And so honestly, when I started to look at it through that lens, I thought, well, I'm gonna write this for
clay then. And that was part of it, that, that got me through. And the writing of the book was like seven weeks. So I think that that's one way at least parents can look at it.
Amber: , And you know, it's not just a parental thing. I think any individual wants to know that, that their life mattered, that they had. Something that they could impart and share with others. I think video is an incredible platform for that as well. I think podcasting is an incredible platform for that. So whatever your medium is, just do it.
Amber: Just pursue it anyway. You will feel I. A sense of, of lightness, like a, like a pep in your step that that [00:20:00] cannot be replicated. It, it really is an incredible feeling. Like if something should happen to me, I know that the best of me is, is gonna be captured now. So I mean that's, that's one perspective. , From a business perspective, it can do wonders.
Amber: I really look at it as a tool to really. Really spend time with yourself and capture what do I believe, what do I really wanna say, and why does that matter? And kind of future casting into where's humanity going and what are my ideas and principles around how this could help other people troubleshoot
into a better tomorrow means there's so many different.
Amber: Reasons why somebody might write a book, but either way, I hope you at least explore it. And if you don't publish, you don't have to. In fact, I was just talking to a client on Monday and I said, I don't think it's time for you to write a book. I think you should launch a podcast first. Put the book on the back burner,
but.
Amber: You [00:21:00] still have something valuable that you need to share that I don't want in like little microbursts on a podcast. So what I would like you to do is sit down and write a 10 to 20 page document, just the guts of it, and turn it into what I would call a white paper manifesto so that he can still get his passion out.
Amber: Get some of that raw content out. It's a white paper that people can access freely right now. And then he doesn't have to like feel that pressure and grind of like, oh, I gotta get the book done. And the expense of a book. And the timeline of a book. So those are just some ideas that people can experiment with.
Dustin: Practical question. Coming on heels of that may be a bit of a selfish question, so I'd love your thoughts on writing a book versus writing like the
book, right. Because I, I, I, I personally feel this pressure sometimes like, I wanna write a book, but like, maybe it's just like a very practical guide to like how to do podcast guessing, right?
Dustin: Like it's a, it's a, , user manual on [00:22:00] like a field manual on how to do like a specific thing. It wouldn't be a massive book, but it'd be a really useful book. That's not like the book, right? That's not the book to bequeath to my children and say this is, you know, but, , but I think it be useful and so.
Dustin: What do you think about that? Like the, , the idea of maybe having a, some useful books and then have like the, the book that feels like it, like is like the really big idea? I, I'd love, I'd love your thoughts on that. 'cause I personally struggle, like, I haven't started writing either because I, I, like, I, I don't, , I, is this one important enough to spend the time on, but, you know, it'd be a great business tool and it would be another way to capture, , interest from ideal market and stuff like that.
Amber: Absolutely. I want you to do the field book, if not yesterday. Dustin: I.
Amber: Yeah, and what I would recommend is you sit down with a just piece of paper and what's the high level outline, right? So it's your process for guesting, right? But then take it one step deeper and think with my [00:23:00] avatar, my ideal audience, what are they thinking and feeling at the beginning of the book? What are their behaviors and desired outcomes?
Amber: So their thoughts, their feelings, behaviors, and desired outcomes, itemize that for how they are at the beginning of the book. So they may be like, , avoidant, guarded, curious, you know, whatever. Now what are those? That same subset at the end of the book, ah, they're empowered, they're taking action, they're blah, blah, blah.
Amber: But imagine that their desired outcomes in the beginning are like, I just wanna get, you know, my spouse on my side or whatever. Versus at the end, they're like, I'm gonna build this empire, right? So your desired outcomes, your behaviors, your thoughts, your feelings are shifting throughout the course of the book.
Amber: And then you can find a middle ground, and this will help you with your emotional reader arc. In and amongst your curriculum, because with your curriculum, the [00:24:00] way you're talking to them in the beginning is
probably like a little simpler, a little softer. You've given them a layup, and then you're like getting a little more assertive with them in the in the middle.
Amber: And then by the end you're like, you've got this. Like you're, yeah, exactly. Okay, so then there's that layer on your buck. The other thing is that even in a field book like this, you wanna load it with stories because the stories prove the concept. Stories are how we connect with the author and reconnect with ourselves.
Amber: We find ourselves in stories, and so then you sort of place what stories that you wanna have throughout your book. And then the last layer would be your own stories. So whereas the first one might have been client case studies, this one is like your memoir sort of weaving through a little bit. , And it's just a portion of your, of your story.
Amber: And if you just consider those four aspects, I mean, your book is written and we're just talking about the [00:25:00] outline right now. So then you just fill it in as you can. And frankly, if I'm you, I would voice note. You know the segments of your outline, transcribe it, throw it into a first draft, and then get it edited.
Amber: Or even better, what I teach, I have a course called Aligned Authorship. That's like a really accessible, low level course, and it teaches a cohort model. So, Dustin, like once you have your outline, and let's say you have eight chapters, I would recommend you do a once a week, 90 minutes. Session where for eight weeks.
Amber: For each chapter, and then for 45 minutes of that, you are teaching what the chapter contents would be. And you can even say like, I imagine my avatar is feeling this, and so then I'm gonna share these stories and dah, dah, dah, dah. So that you're, you're expressing your content. And then the next 45 minutes is like open discussion and people are like poking holes in it and asking questions to fill in your [00:26:00] content.
Amber: So there's no like leaks in your bucket. And that could be a paid eight week course. So now you're getting paid to write your book. Even more important for entrepreneurs, I would argue, is the accountability of it and,
Dustin: you talking about this, I'm like, this is actually it. I'll actually do this. And , yeah. I love that.
Amber: and then at the end you have all of these raving fans and ambassadors, and now you have those seed money to go get your book published. So I would absolutely recommend that. And somebody starting, let's say in January for a project like this, you could still have a published book that same year, and you could do a fall launch, and that's gonna be your moment to really scale your revenue, your following, or your impact.
Amber: And you've made money and you've proven that this is a great book because a great. Is what has longevity of sales because of the word of mouth that starts to take over. And I, the last thing I'll say, I have a [00:27:00] client
right now named Chris who's a big in a big company, a CEO, and he wrote the the field guide, right?
Amber: Kind of book he's very proud of. Its. Phenomenal. And I was having a call with him and he says, yeah, that's the book. You know, we've been working on it for a couple years and I'm just ready to get it out to market. Whatever happens, happens. And I said, yeah, that's what they all say, but as soon as you start the publishing process, you're gonna start writing your second book.
Amber: And he said, Amber, I'm not gonna write another book. Like I'm not going through that again. And I said, okay. And I said, well, I just see that there's this option for you in the future where. This book was written for employees. What about entrepreneurs and what about the deeper leadership principles in your book about servant leadership?
Amber: Like, I don't know, Chris, it's up to you. And all of a sudden that afternoon, he's like, I can't stop thinking about our conversation the next day. He wants another call. I mean, we'd have like five calls in the last week because he. Sees like his potential shining through. [00:28:00] He reconnected with it and there are so many more books than him.
Amber: So you, the book will come out of you after you've written this first one and just you have time so it'll all in its right timing
Dustin: Obviously it was selfishly very useful for me, but, you know, I'm a reflection of my own audience. We have ton of experts in the audience who I, I think we, a lot of us get stuck in this trap of like, if it's not. The, the book, the End All books and like, it's really hard to get started, but like what you infused in me there was like start with the curriculum, but then you can still intersperse these powerful stories of client experiences and people that have used it and my own story.
Dustin: , And sort of a, and there was a fourth one, but there's sort of this like braided rope approach. Yeah, yeah, yeah, yeah. So. Yeah, that was good. So I, I do wanna, you know, [00:29:00] so one thing you and I made sure we, or talked about, we wanted to make sure that we included here was sort of a, , and it ties really into what I was just sharing around the book. Some practical exercises around activating your passion center. I'll let you, you know, describe what that means, but anyone who just listened to that exchange heard my passion center get activated.
Dustin: And the idea of like, like I have things I really wanna talk about and , but sometimes it feels like I, I can. Throttle myself too much or whatever, you know? And then the core question we started with the interview is like, what do I really want? And like, who would I be proud to be? And so I know you have some amazing frameworks.
Dustin: You just just demonstrated one for book writing, but I want to kind of give the mic to you for, you know, most of the rest of our time together and let you walk through these exercises so that people can get in tune and activate kinda like their passion and, and really be able to make their mark in the world in a more effective way.
Amber: This is important [00:30:00] because we. You're in the shower, right? And you get this idea and you're like, oh, that's really good. And then you get outta the shower and you write it down and you're like still like feeling like it's good, but you've lost a little bit of enthusiasm or momentum. So then like you get ready and then you go to like.
Amber: Actually produce the, the, the video or whatever for like your Instagram story. And by the time you actually go to record it, you probably talked yourself out of it because, you know, you went on Instagram, you saw other people that like, looked like so confident and polished and prepared, and you're like, I'm not ready, I'll just do it later.
Amber: And then, and then you never do it, right? Like, so if it's not a video, it's, it's a podcast episode that you're recording or it's something else, right? Like entrepreneurs really have a hard time following through when it comes to using their voice and what they really wanna say. And it's just imposter syndrome.
Amber: It's all of the competition. It's it's [00:31:00] exhaustion, it's it's your own inner insecurity that you try to like shove out of the way, but it's still there. Like there's , there's tons of reasons why this happens, but I am very interested, especially as I age, I'm really interested in a more natural way of being.
Amber: So that I don't feel like I have to push boulders up the mountain every single day for every single task. Like I'm just getting more tired. So I have to find more natural ways of being right. And that's really where these exercises came from. And they're so simple. You'll think I'm silly unless you do them.
Amber: And then you'll realize like how unbelievably powerful they are. So this is the first one. I want you open doc. Or a, a handwritten like blank piece of paper, whatever is easier for you. The speed of this matters. , I don't care about the formatting. I don't care how sloppy your handwriting is. I just care about you getting into flow state as [00:32:00] fast as possible.
Amber: So at the first document, at the very top, you're gonna write, I believe, and then you're going to create a bullet. A bullet list. We don't care about complete sentences. We don't care about sentence structure. Again, we're just dumping as fast as we can. What are all of the things that you believe? I believe in kindness.
Amber: I believe people should open the door for one another. I believe in saying, bless you. When people sneeze, I believe in what I, I don't even care what, I literally don't even care what it is. There is no topic that is off. Table. You can dip into religion and politics, though I don't recommend you share that with anybody right now.
Amber: You know, what do you believe about being married or not being married? What do you believe about parenting or not parenting? What do you believe about tipping to how somebody should dress or cursing or literally whatever it is? [00:33:00] What you'll usually find in this process is you might start with some funny thought joggers and you'll end up like in this.
Amber: Flow state of what you believe and something deep and powerful will start to emerge where you just feel this like ferocious where you are just typing. It's so intense because you are finally getting down into the core of your belief system. And that's not something that we access very often because we're too stuck in our brains like, oh, it's Tuesday.
Amber: I should put that piece of content up on Instagram again. What am I gonna say? Right? Like. We're not believing and feeling, we're not activating that passion center. So that's the first exercise. And I recommend just go until
you run outta steam. And so you might have 15 bullets, you might have 15 pages of bullets.
Amber: It, it keep going until you're outta gas on it, honestly. And then you can go back and revisit it any time that you need to tap into that [00:34:00] deeper part of yourself. The second one, kind of similar is new document. And at the top you're gonna put, what I really wanna say is, what I really wanna say is. Because when we go to produce content, we're in our head of like, okay, what was that sexy marketing headline?
Amber: And like, I've got my positioning, but I'm overthinking what people are gonna think about it. And I don't wanna create conflict, but I really wanna sound smart because I have these things and how am I gonna put 'em in this certain order? Like we've all been there. , When you tap into what you really wanna say.
Amber: All of that BS fades away. It just goes away. And you realize like none of that mattered. It didn't even matter. You are a conscious being at the end of the day, and you have a plethora of wisdom inside of you, and when you really tap into [00:35:00] what you really wanna say, it gets emotional quickly. And it's like, I just want you to know that everything that you need to be successful, it's already inside of you.
Amber: I just want you to know that you don't have to search out there for the answers because the answers are already inside of you. I just want you to know that, that you can say no to people. I just want you to know that you can raise your rates and feel damn good about it because you deserve that. Like, what do you really wanna say?
Amber: And, and for this exercise, I would recommend doing it for your avatar, the one person that you are in service to above all else. For me, it's Heather. And when I think about her, and she's, she's made up fictional character, but I do everything for her. And when I think about. Her. She has so much beauty [00:36:00] inside of her and so much wisdom and so much intellect, and nobody knows it because she puts everybody else first and she's glad to do it because she knows what it feels like to be overlooked, and she refuses to do that to others around her.
Amber: But man, people don't look deep enough to know the real her. And so she has all of this stuff inside of her, and I wanna be the one that knows exactly what to say that's gonna activate her to finally open up and share her gift and her beauty with the world. But the only way that I'm gonna access that.
Amber: Is if I cut the garbage of what I think I'm supposed to do, think, think, think, and tap into these deeper passion centers of what I believe and what I
really wanna say. That is the only language set that will cut through all of her coping and avoidance and [00:37:00] to. Have it hit home, activate her, and now we're in this beautiful relationship together.
Amber: So those are the two exercises. Any speech that you do before, any podcast recording, before any book that you're writing, really tap into these two things, even if it's only 30 seconds a piece. And watch how different and rich your content is and your your performance is, and you just watch and see what happens to your results on the other side, it's gonna blow your mind.
Dustin: Beautiful. I got goosebumps, especially on the second part and for some reason, especially, maybe it's 'cause I like to serve once I. I believe. I'm like, yeah, I can do that. But then the other part is like, what I really wanna say, and at first I was like, about myself or like to myself, but as soon as you're like to your avatar, you know, to this ideal client or to this person that you, you feel called to serve, may have just like lit me up.
Dustin: I'm like. That I have a lot of energy around. Like there's so many things I want to say to that person because I have so much belief for them and there's so many [00:38:00] gifts that they deserve to have. And like anything I can do to like pour into that just like really, really, , lit up the passion center in me.
Dustin: So, , I love that.
Amber: With your spouse, with your kids, with your best friend. If you're in conflict with your best friend and you're just like at odds, do these two exercises of like what I really believe about friendship and what I really wanna say to this person. And all of a sudden your guard will drop instantly. Your defensiveness, your desire to be right or prove or whatever is happening, will evaporate and you'll come back into your love for that individual.
Amber: And you will know the magic language of how to create a reconnection with them to get back on the same page and to create next steps together. So, I mean, this is like a way more powerful tool than I even know how to express to you in this moment. But just please play with it and see what happens. And then please message me and tell me what happened.
Dustin: not, not I was, [00:39:00] it just like clicked for me to pick this up, but, and it won't matter unless someone's watching a video. But like this pile of things on my, it's like the only thing on my desk. , These were letters I wrote to my son when he was away last year at, at basically training for the Army and you know, like emotional thinking about it, but it was.
Dustin: This like really unique gift to us to have, like not texting and not, you know, , DM conversations and to like forced. You know, the first letter letter, you're like, here's what happened this weekend. Or like, you know, you kind of, but when you start doing this on a regular basis to one individual, which it could be your ideal client in this scenario, but for me it was my son.
Dustin: You really get deep because you kind of, you kind of run outta like surface level things to say. And so the, a lot of what's in there and what he wrote back, which was of course extremely powerful to me as a dad, were these, was around this theme. Like what I really wanna say, like, I probably would never say this to your face, but.
Dustin: How I really feel about, you know, insert the thing, you know, mom or Jesus or my sister or whatever, you know, and it's like, and that [00:40:00] we got into this rhythm of writing these letters and, you know, we missed them. But man, like this is like one of the best, , things in my life. And it came out of a, this period of sort of forced separation.
Dustin: So you don't. What a, what a powerful tool and what a powerful framework for business and for life and for, , the things that actually matter in the world. Right? So, , well, thank you for that gift. , I've only been emotional on this podcast a few times, so you, , you, you take, , take the cake. . Well, I do wanna respect your time and I do wanna, you know, provide people a clear next steps.
Dustin: So obviously do these exercises and send Amber a message so that, , she knows what an impact that she's had on you through the podcast. But yeah, just, you know, really practically amber, like if people are like, I need some more amber in my life. Maybe they, they do want some help or they do wanna share the results of an exercise.
Dustin: Like, what is the next best step for people to get ahold of you or go deeper in your world?
Amber: Well, one thought is that you could harass Dustin and tell him that we need to do like some group workshop [00:41:00] together for you, , to merger communities so that we can be better together in that way. That's just one thought. , Second thought is, again, like you can't miss me online. If you just tried to spell Villa Hower, you'll get there eventually.
Amber: , And then check out Infinite Impact. I mean, honestly, you can get it for free on my website, so if you, I think it's, if you go to infinite impact
book.com and scroll down like 20%, there's a gold button that you can get the whole book for free. I just want you to, to get into the content more than anything.
Amber: I wanna create impact. I, I'm here to change the author's journey. I'm here to, you know, uplevel the entrepreneurship journey. I'm here to be a good model for others and hope that that inspires you to be a, a good model for others too. And so I just. To me, it's about those moments of connection. So if you can drop a comment or leave a review on Dustin's podcast or reach out like I really wish you would, because it's only gonna [00:42:00] make you feel, both of us will feel a lot better, , on the other side of that engagement.
Amber: So
Dustin: Thousand percent. So yeah, Amber Auer just, you know, it is V-I-L-H A-U-E-R, so it's not that hard to spell. , So yeah, go check out Amber on whatever platform. Instagram, you know, LinkedIn. Leave a review here, go check out infant Impact for sure. , And I will, I. We'll say it here publicly, like I am a thousand percent about doing a, a group workshop and, , sharing, sharing communities.
Dustin: And I think we have so much to offer each, each other's communities. And, , it's just a reflection of how much we care about each other and how, how many great deep conversations we find ourselves in all the time. So, , Amber, your gift to me, thank you so much for that. Thank you for, , all that you, you do for me and for this community.
Dustin: And thanks for, . Full podcast episode here that we could dive a little bit deeper and share these really useful exercises on finding your passion because I think that's something that we all need to tap into more, more frequently, and , yeah.