The Accidental Banker: Building a 7-Figure Lending Business from a House Flip with Yoav Gilad

[00:00:00] Dustin: Welcome back to Seven Figure Leap. , I have another amazing guest, , with you today. , Yoav. , Gilead is a new friend, , but someone that I met through a former guest of this program, Micah Ovitz. And we met through, , some networking that we'll talk about as part of the call. 'cause that's one of the big lessons we wanna talk about today is the power of plugging into networks.
Dustin: as well talking about the, the power of failure. I think that's something we don't talk nearly enough about in our entrepreneurial journey, so I'm really grateful y to have you here. Tell us entrepreneurial.
Yoav: Thank you very much, Dustin. I'm thrilled to be with you. , So I've bounced around a little bit and I've always kind of. Looked at my own businesses and, and my own opportunities, , at the moment. And for the last roughly eight years, I'm actually a private lender, specifically in the real estate field.
Yoav: , And got into it. Just by pivoting, , my wife and I started a business wherein we were flipping houses like you see on HGTV. [00:01:00] And one day outta the blue, someone approached us for a loan and we're like, what are you talking about? We're not Bank of America. , And this woman said, well, go talk to your lawyer.
Yoav: You'll find you can do it. And so we went, spoke to a lawyer and his answer was, well lend if you want, caution. To it. we wrote a loan and, , it was pretty darn small. It was to do Airbnb arbitrage. And inevitably the borrower actually did default after about a year and a half. , So lost our first loan.
Yoav: , And at the time we didn't even know enough , to collateralize it. So we just. Got wipe, we got a judgment, but the borrower declared bankruptcy and that was basically it. But someone else heard about us and they were a little more upstanding. Off and away we went. And that was, like I said, about eight years ago and hundreds of loans ago.
Dustin: Wow. That's cool. Well, I'd love to just go a little bit back from that because, , I've learned about private lending the last several [00:02:00] years actually through clients. You know, it's just something that, it's a whole world
that most people don't even know exists. , I think more people can relate to the, immediately, , preceding chapter of flipping houses.
Dustin: I know my wife and I used to just, , binge HGTV and, you know, flipping houses and had this fantasy about how cool that would be. , But your background actually in media, right?
Yoav: Yeah, that's right. . , I came to that sort of, I wouldn't say by accident, but I was actually a car designer and got bored of sketching, decided I wanted to write, and that's kind of me in a nutshell. I can't really sit still, I can't sit in one place for too long, but started a website and, , it was received pretty well.
Yoav: Went from one job to another and higher and higher and higher. , And wound up Running a media department for a pretty big classic car insurance company. they're digital media. , and one day got fired. , They had brought in
new management and we didn't really see eye to eye. And that's basically when I said, screw this, I'm gonna go to work full-time with my wife and kind of eat what we kill.
Yoav: that's kind of what started it all.[00:03:00]
Dustin: Well, I love that you're in business with your wife too. So roughly how long have you been exclusively in business with your wife?
Yoav: Since about 2016, I.
Dustin: Say, if you wanna test your marriage, you should go, like, try to, , navigate a canoe together and then like start a business together because it's, a unique challenge. My wife and I did, some business things together in a chapter of my own entrepreneurial journey and, , we found pretty quickly that we shouldn't do that.
Dustin: So she went back to her teaching profession and I, continue with the entrepreneur and that, been a good balance for us. I always have a ton of respect when people are navigating those waters together, because, you know, all your trips are in the middle of.
Yoav: Yeah, we've been lucky in that we have very matching skill sets, and so believe me, there are definitely arguments and discussions. , But still we split, you know, the workload pretty well, so we can
Yoav: get along.
Dustin: That's awesome. So I definitely dig some of the mistakes and the failures and how you've learned from. Power of networking, and again, the way that we [00:04:00] met and some of the things that you do, , with some of the organizations you're associated with. , But maybe to provide just a little more context, kinda zooming back to present day, so I know you do private lending, I think you're in Michigan.
Dustin: , Yeah. Just give us sort of a snapshot of what your business is like today and you know, how, that works. Like how you make money as a, private lender in the current state of your business.
Yoav: Yeah. It's pretty basic. I mean, it's basically, you know, you put your money out. , There's a lot of paperwork and trust and relationships involved, but ultimately you're providing a product, which is the cash, , and then you get your money back, hopefully, , you know, with some interest and points and.
Yoav: You turn it around again. And I think the most important thing about it is to try to turn it as frequently as possible, , because that's how you make the bulk of your cash. , But at its core, it's entirely about networking. , If you don't know anyone, if more importantly, if no one knows you, , you're not gonna get the
phone [00:05:00] calls.
Yoav: Nobody's gonna wanna do business with you until somehow you bump into somebody. , But all of our business. I shouldn't say all, but a significant portion of our business comes through meetings and relationships. And the way we started was simply by going to real estate, , networking events and just meeting people there and talking to them and seeing what they needed, , yeah, and, basically trying to help when they needed cash or, you know, they needed a contractor or something along those lines, just trying to help out.
Dustin: For those that aren't as aware, you sort of just alluded to it, I, I need cash and it's real estate associated. But, , just to paint a real sort of fifth grade level version of the why, like why would someone engage you and your wife versus just going to Bank of America and getting a, traditional loan like most Americans think about when they want to get a house.
Yoav: Great question. So, , bank of America and all of the bigger conventional banks, in some cases will lend money on flips, but typically they [00:06:00] cannot lend money on anything that's not inhabitable. So, if the property needs a roof, or, you know, if it's a one bath, but it doesn't have a toilet, for whatever reason, they won't lend on it.
Yoav: , You know, it doesn't matter how much it costs or whatever, they simply will not lend number one. Number two, we tend to close a lot faster than a lot of the conventional banks, and a lot of the properties that real estate investors buy have very short, , windows to close the deal. And so if somebody needs to close in two or three weeks, we can do that.
Yoav: , But having said all that, there are things that we can't do. Like we will not lend on anything owner occupied. So if you're trying to buy a primary, don't come to me. I can't help you.
Dustin: And so time is literally money in this scenario because, you know, the essence of flipping it is the longer your money's tied up, the more interest and opportunity costs that you're burning. And so you guys are an alternative for those types of real estate investments. And so I think that's really key to [00:07:00] understand that like Joe Smith on the street when he thinks I need a mortgage is probably gonna go to the traditional paths for a primary mortgage. But the reason I think this is so key to highlight is you sort of operate behind the scenes and so, you know, if I'm like, I got this amazing opportunity in my town and I really wanna do this investment and I need money for it and I can't go to the traditional bank, the only way to find you is, it sounds like really through networks and, and through relationships.
Dustin: Is that pretty much a fair state?
Yoav: it's a pretty fair statement. I mean, we do also have a website and we're on Facebook and Instagram and all that kind of stuff. . Facebook.com/green Block Inc. , If you're interested, , or green block inc.com. Please check us out.
Yoav: but yeah, I mean basically it's having knowledge of somebody who either knows us or finding us online.
Yoav: And there are many, many hard money lenders out there. were not the only ones, unfortunately. Maybe just the best. , But, , yeah, I mean, they're out there. And the key is that. We can lend on a lot of stuff that conventional lenders can't, number one. And [00:08:00] number two, we allow you to preserve your opportunity cost by using someone else's money.
Yoav: So if you get two deals at once, but you can only cover one, well, now you can split it, get money from me or from another hard money lender, and all of a sudden you're doing two deals and you know you're turning your money faster as well.
Dustin: Okay. That's awesome. So yeah, I. Like to dive in a little deeper into networking and like how you, mentioned you kind of got your start and some of your first deals came from just local real estate investing. you mentioned relationship building in the sense that you might just have a contractor name for someone, which isn't a transactional, like here's my interest rate, you know, but it's building a relationship that maybe.
Dustin: Six months, a year, two years down the road. Now they do need that investment or their friend needs that investment and they know your name because you've been helpful to them. So yeah. Tell us a little bit about your networking journey after, you know, kind of starting fresh in a new industry, , you know, eight years ago with, this, , specific business, , maybe your own experience or some lessons learned around networking and getting [00:09:00] plugged in and building relationships quickly.
Yoav: you quickly get to meet a lot of players by going to a lot of networking groups. , And we're definitely spoiled in southeast Michigan in that there are so many real estate networking. Groups. I don't know why that is, but I think it's anomalous. I mean, we have like at least six, seven networking, real estate networking groups, whereas like in Southern California, I know of maybe three and you know, we've got a 10th of population.
Yoav: , Maybe it's just because. Properties are cheap here. , But, , yeah, I mean, basically I am, shameless isn't the right word, but I'm very extroverted and so when I go to these events, it's very easy for me to just talk to people and ask 'em what they're looking for and what they're doing and what they're interested in, And so. It's not so much about, you know, trying to form a relationship with every single person that I [00:10:00] can. It's more about just listening. And if I hear that there's some kind of like. Possibility for symbiotic relationship then, I will exchange business cards or information or whatever and, kind of keep the conversation going alive and try to remember them and their name for next time I see them.
Yoav: , And yeah, and just, you know, try to enjoy it as much as possible. I enjoy speaking with people and so for me, it doesn't feel difficult or strained or anything like that. the more you enjoy it, the easier it is, I guess, like with anything else. And so yeah, just, getting out there and, and talking is a lot of fun for.
Dustin: I think, and I know that, as simple as that sounds, , I think I did a whole podcast on this about, you know, like my number one marketing and people, oh, you do digital marketing and you have all these networks and things that you're
plugged into and that's all true. But at the foundation, the number one thing I always tell people is.
Dustin: Talk about what you do. I know that sounds silly, but like when I made the transition from engineering to marketing, my first major client was literally [00:11:00] my dentist. And it was like, we're having a dental procedure and he
is, oh, what's new? And I kind of tell him doing some marketing work, oh, we should talk.
Dustin: Like we, we've been thinking about switching to a different marketing firm and for three years they were my number one client. and I didn't do marketing, I just talked about what I did. And I think people undervalue that. And so doing it proactively where you're going to a group setting, like these local real estate investing groups or clubs, , obviously you've got a higher hit rate.
Dustin: Like, oh, you're talking about what you do in a, context of people, , that might care more. , But you know, for people that maybe don't have that. Access to that sort of group for their industry. Obviously there's tons of conferences, there's lots of things you can do through online marketing, and so I'd love to hear, so I guess to, reiterate what I said in the opening, you and I met through a network effect, right?
Dustin: Like, so I am in a group called Front Row Dads. It's not a networking group. It's really a, a resource for entrepreneurial dads and family leaders, but. I knew Mike, you know, from that, and Mike's a client of mine, and then I think you were on Mike's podcast and Mike said, oh, yo, you should talk to Dustin. He does podcasting [00:12:00] and he has his own show.
Dustin: And, and here we are, you know, like, and that's not because I had any connection to real estate or anything else, it's just we formed a friendship and I knew you'd have value to add to our audience. So I think that's just a nice, simple example of that. Kind of stepping up a level. I'm not as familiar with GoBundance.
Dustin: This is something you and I talked about, , when we met, and so it sounds like a pretty powerful group and it's something that you're involved in. And I have a couple clients that talk about GoBundance all the time. So yeah, maybe talk about what GoBundance is and how you found value from that, because that is a proactive decision you've made to invest in a networking group outside of just real estate investing.
Dustin: Right.
Yoav: Sure. Yeah. , So GoBundance, for those that don't know, is a, , a networking group for high net worth individuals, men. , There's also GoBundance Women's, . , For women who may be interested, but about three quarters of the group is actually works in real estate. and it's because the people who founded it worked in real estate.
Yoav: And so, attract like-minded individuals. , And [00:13:00] when I joined it, I was definitely joining it for the business. , And it was kinda like, well, I'll give it a year and we'll see how it goes and, you know, reassess, , and. I've done a lot of deals with guys in that group as a result. So from a business perspective, it's been great.
Yoav: And I think there are about 800 members nationwide. , And I'd like to say I've probably met about a quarter of them, if not more, , because I do tend to go to the national events as well as the local ones. And again, it's just like I got into
it sort of for business reasons, but, . I've stayed in it because I truly enjoy meeting these guys and spending time. And I think abundance is slogan or, tagline is grab life big. , And so you go on all these kind of ridiculous adventures and you know. But you also, learn about being a better husband, a better father, , a better family member, a better friend.
Yoav: , You learn [00:14:00] more about exploring your faith and giving back to your community and things like that. And so it's not just a business networking group, which is what I love about it, which is the reason that I stay in it is. Because you learn so much about so many different things and you make so many connections that aren't just like, that aren't transactional, that aren't like, let's do a deal and then, you know, I'll see how I can help you or vice versa, whatever.
Yoav: So it's really, it's multifaceted, which is what keeps me there.
Dustin: I love that. Yeah, it's . Another one of the principles, I guess, to kind of make this more universal for folks that, you know, GoBundance might be an awesome network for them. Or maybe it's, not the specific one, but I think the, key lesson I hear here is you can buy access to a network. , you can invest in a mastermind, you can go to a conference, uh, , you know, we have people that come into my world with seven figure leap that they like to be in there because they know there's people of a certain value set.
Dustin: People that like to. You know, use storytelling as marketing and people that are, you know, well connected and are abundantly minded. , And so you can invest in [00:15:00] that and get access to it. You can invest in abundance, you can invest in front own dads or whatever kind of network makes the most sense for you personally and professionally.
Dustin: And I love what you said. You said, well, when I decided to try this, I said I'd give it a year. Right. And I think that's the right mindset is like. you're not marrying this thing, it's not a permanent decision. And also you don't wanna come in and give it a week and be like, I didn't get, I didn't make money and I'm out.
Dustin: And so you have to have some sort of, , commitment, to make a networking investment pay off. But if you approach it the right way, I think it can be very valuable. So you have any thoughts on that or there other networking groups or things that maybe haven't went as well or, others that you've invested in that it took you a while to kind of find your way?
Yoav: , this is the only networking group that I've ever paid to be a part of. I'm a huge, huge car guy. I love cars. I love driving them and playing with them and all kinds of stuff. , And so throughout my life, I've always been part of and also started car clubs. , But as I said, this is the first sort of networking group that I've ever [00:16:00] paid to be a part of.
Yoav: and it's gone very well. I mean, it, it exceeded expectations. I know a couple of guys that have joined and basically treated it as a business opportunity, and they basically lasted one year, , by their own choice. It's not like you get kicked out if you're not cool or whatever. , But it's like, I think people realize quickly what you're there for.
Yoav: And if you're not genuine and if you're not looking to really make friendships, , then you kind of start getting the cold shoulder after a while. If the only calls you're on are, you know how to buy laundromats or how to do this, or how to do that, like how to make more money You know, you realize after a while that it, maybe it's not easy, but it's also not the toughest thing in the world. So if that's why you're there, then it's, yeah, it's tough.
Dustin: Because. Go abundance on its nose, it's high net worth individuals. A lot of real estate investors go bros. Is sort of like, you know, like a part of the [00:17:00] nomenclature I think. And so it is on its nose, like a place to come
do, you know, find deals and find partners and those sort of things. And even in that environment, what you found it sounds like is still coming in as a, with the
servant's heart giving first, seeing how you can add value to people's lives, even if it, , has made this.
Dustin: Exponentially more valuable for you. That's awesome. so I wanna talk about networks and sort of the fact that you don't have to be invited into a network. You can proactively go find the right types of networks, , either in a one-off situation like coming to a, a local meeting or a conference or some of these, , organizations that are all about networking.
Dustin: The other thing we wanted to talk about, and I think we'll probably use the rest of our time on this. It's sort of this idea of failing forward or learning, through failure. 'cause , you and I talked a little bit before we hit record about just some of those initial failures. So I'd love for you to just talk about, you know, it sounds as we're, you know, talking here in a summary format, it's like, oh man, he's, this guy's got it all figured out.
Dustin: He is got a great life. And then as he's got car are in [00:18:00] their business deals. And that's true to some extent, but there's also so many things along that path that, , we don't typically talk about. So I'd love for you to talk about maybe an example or two of key failures that , you've come out on the other side of as a better man and a better business person.
Yoav: Sure. . Yeah. I mean, every day, and there's a cliche, but I'm sure every entrepreneur knows this, that every day is up and down and up and down and like the peaks in the valleys are so many, and yeah. , Again, it's a cliche, but it's absolutely true. , So I got into real estate sort of passively back in 2002.
Yoav: , and it was because I remember reading as a teenager, like a Forbes 500 list, and just reading through the list of like the 500 richest Americans at the time, it struck me that about two thirds to three quarters were in real estate. And so I kind of made a mental note. And, , when I went to get my second degree, I decided I would [00:19:00] buy a place.
Yoav: And this was like. Back in oh two, money was super cheap. There were no dock loans. It was just, you know, if you applied, you got a
Yoav: loan. And so I bought, , a two bedroom, , condo, , in Southern California. And I rented the other bedroom to a guy that was in one of my classes. , And it was great. . And then I got an internship in Venice Beach and I was like, well, hell, why not buy another place?
Yoav: And so again, money was still super cheap. This was like oh 4, 0 5, did the internship, went great. Moved back to Pasadena where I was. , And I decided I was gonna keep it and rent it out. , And a few people showed up and like they filled out the application and asked some questions and walked through it and everything was fine.
Yoav: And then towards the end of the day, this guy shows up with his girlfriend. I. And he walks through it and I was like, what do you say? Are you interested? I've got some applications. He's like, we're very interested, but we don't really wanna fill out an application. I was like, well, [00:20:00] I gotta have your name and info.
Yoav: And he is like, well, I was like, come on, come on. So I kind of forced the clipboard with the application on it into his hands. And he like, he fills in a couple things and he just signs. And I'm like, well, what about page two and three and four? And he is like, no, I'm not gonna do that. I was like, come on man.
Yoav: I gotta follow the process. And, , he is like, no, no, I'm not gonna do that. And I was like, well, I can't give you the place. And all of a sudden he reaches into his pocket and he pulls out like a roll of hundreds and he just counts it out the deposit, the first month's rent. And he's like, is this good enough for an application?
Yoav: I was like, it's. With his girlfriend. And for a while everything is perfect. Like everything's just smooth sailing. Every month I go down to Venice, he gives me cash. Like it's just, perfect. , And then one day I start getting like emails and phone calls from the neighbors. 'cause this was like in a condo complex. And initially it was [00:21:00] like they're letting their dogs wander around and this and that.
Yoav: And then I get a phone call that like the police had to come, , because someone got thrown through the screen door. I. And then finally , pardon the cliche of the straw that broke the camel's back, , I got a forward of a screenshot from Craigslist and it turned out that they were not boyfriend and girlfriend, rather, they were pimp and prostitute. And the services were very, very, very clearly advertised. And the number was the guy's number, and the address was the address of the place. And like, and so finally I had to evict them, but they were very nice about it and very understanding, and they just moved out. And second time around I was like, okay, learned the lesson.
Yoav: Don't, You know, rent out to a pimp and prostitute. a bigger lesson to me was don't ever manage a rental again on my own, because I clearly did not know what I was doing. So I got a management firm and they rented it out, and after that everything was pretty smooth. [00:22:00] But, you know, I learned the lesson and there have been many, many, many lessons in between, , including like, you know, what's going on with multifamily right now, and.
Yoav: Some investments there and, but I meet people every single month, , when I go to like the meetups, the real estate meetups, and I see them month after month after month after year after year. And they still don't do anything. And the bottom line is in business and real estate, investing in anything.
Yoav: If you don't ever take a chance, if you don't make some of those mistakes, you are never gonna get into it. , And there are people who are maybe luckier or know a little more than others, but ultimately, something bad is gonna happen and you're gonna have to deal with it. , And that's kind of the key.
Yoav: If you can't accept that from the beginning, you're never gonna succeed. And so I think that failure is a, a really important part of success.
Dustin: Absolutely. Yeah. You even mentioned earlier that I think it was your first private [00:23:00] money deal. You're like, Hey, someone asked this. We're like, yeah, we got the money and we'll lend it. And, it was a failure. So I mean, that's, , instructive that, you know, eight years later you're still doing it, you're doing it well, but it would've been so easy for you to kind of have that first bad taste and be like, oh my gosh, this is ridiculous. In that one, like what motivated you to stay on this path despite the initial failure?
Yoav: So part of it was that the initial failure was relatively small. , It was only a $10,000 loan. , You know, and again, prices in southeast Michigan are lower, but Everything went well for about a year and a half on that loan, and it was relative to flipping. It was a lot easier. , When contractors don't show up and you're a flipper, you have to do the work yourself, and I'm capable of doing it.
Yoav: I just don't want to. , But with the loan, it was like, okay, we lost money. It wasn't too much. I [00:24:00] can definitely see. Sort of the positive side of it, and I can see that it could be very lucrative. And so it was more a function of just. Figuring out what we did wrong, making sure that we didn't do that again, and proceeding from there.
Yoav: , And we've still made mistakes and we've still had some deals go wrong, but, , basically since like 2018, we've never had anyone else I. Default, , or, you
know, have to go to foreclosure or anything like that. And so it's gone very, very well. And I think it is because we learned some lessons and every time we make a mistake or something doesn't go right, we try to add it to our process or figure out why it wasn't part of our process or whatever.
Yoav: just to make it safer all the time. I mean, that's the bottom line is just keeping it as low risk as possible.
Dustin: Yeah, that's. Commentary I was gonna kind of add to that was, well, these were significant failures, , the prostitution, operation and, having the first deal go south, they [00:25:00] weren't fatal flaws. I think that's important too. So when people are thinking about taking a risk and trying things and, .
Dustin: You know, failing forward, like knowing that you will fail at some point, right? And, if you can protect your downside to some extent, where it's not a failure that will be fatal to the whole operation, like that's really, really bad. But in general, you know, aside from those like really fatal things, like we're all gonna fail and I think.
Dustin: What I heard from you, which is a really good lesson, is kind of like, don't waste the failure. Like you learn from it. Each time you update processes, you do things to protect the downside, and you learn from it and continue to do better to where now you're seven years in without repeating that, I know mistake is the right word, but without repeating that scenario where you did have, you know, that loss with that foreclosure.
Dustin: So that's really insightful. Yeah. As we're looking to, wrap up any other words of wisdom around failure? , Or if someone's sitting here thinking like, there's this thing I really wanna do. Maybe it's leaving their job and going all in as an entrepreneur, or maybe it's, , launching a new [00:26:00] offer or trying a new, program or investing in a new networking group or something like that.
Dustin: Is there sitting in the seat that you're in with the experience that you have, is there advice that you would give around this idea of, the fear of failure?
Yoav: I think that you have to come to terms with the fact that failure is always possible, whether it's your fault or the economy shifts or. Whatever. , I think you should also avoid going all in on your first few sort of forays. , Like a lot of people say start a side hustle. I think that's great advice, even though in some ways it's harder because now you've got two jobs, but it keeps you safe.
Yoav: And I think it's Warren Buffet who said like. Never get knocked out or, Rule number one is don't lose money. Rule number two is see rule number
Yoav: one
Yoav: , Yeah, I mean, that's the key. It's like you wanna stay in the game for as long as you can. Maybe that's from, , Morgan Housel's book. , But yeah, that's the key.
Yoav: It's like if you've got. Whether it's [00:27:00] $10,000 or $10 million, if you put it all into one thing and you get wiped out, now all of a sudden you're just building it back up. , And so being cautious and trying to learn as much as you can while you are moving towards that new thing is the way to do it.
Yoav: , Some people, you know, Wanna just quit their job and go do this new thing. And that's great if it works out. But, you know, if it doesn't, then what do you do? Do you go beg for your job again or, you know, try to start over at another company or something like that. So I think that going in slowly and very sort of consciously, , is the way to do it.
Dustin: Yeah, I like that a lot. It reminds me of my own entrepreneurial journey and being overly conservative. So I think, you know, there's risk reward here. There's this idea of like, you're going to fail at some point, so you've gotta take risk. 'cause without risk, there is no reward and. I try not to make it a, a permanent scenario.
Dustin: Like, whenever I [00:28:00] was in engineering, I would say I hung on to engineering for like four years too long. I had side hustles. I was building and building and building, and it was like this never ending horizon line that I keep getting closer and to keep moving. And I finally had this sort of epiphany, and it sounds silly now in hindsight, but I, I bet the listeners can relate in some way in their own business or their own career.
Dustin: It just kind of hit me like a lightning bolt. One day I'm like, I'm doing engineering. I've got these other things going that are generating revenue. And I was scared to death to leave engineering, in part because of, it was an identity shift, but it was mostly because I was viewing it as a permanent decision.
Dustin: And I was like, well, if I leave engineering and I go do my own marketing consulting company, which is what I wanted to do, if that doesn't work out, all of a sudden we're homeless and my kids hate me and my wife leaves me. You know? But like in reality. I go back and do engineering, you
know, so it wasn't a permanent decision, but in my mind I had created this huge, pivotal decision.
Dustin: And so instead I said, Hey. I'm gonna do this in six months and let's prepare for it. And we did our due diligence. We tried to have some savings, and we did, make it a, , not all in bet as [00:29:00] you put it. , And it was the best decision I ever made, but I was stuck for analysis paralysis for probably three years of what if this, and what if this and what if this?
Dustin: And I couldn't answer any of those questions until I actually did the thing. And so I love. and today, you know, as a microcosm, we get these amazing people that come through my program. They wanna do podcast guessing as a way to grow their business. And they've got a great story. We work with their messaging, we write a great pitch, and I was like, Hey, how's it going?
Dustin: You know, with your pitches? Oh, I haven't sent it. Well, why not? Well, if I'm being honest, I'm scared to death if they say yes, you know, like, I'm gonna have to do the interview. What if I mess up? And I'm like, listen, you know, like, you invested in this, you're ready for this. We've done mock interviews.
Dustin: Don't let the fear of failure to hold you back because what's the downside? You screw up an interview, they don't publish it, who cares? You know, like it's not a permanent fatal flaw. And so, I think anyone in this moment listening to this interview probably has some decision, some risks that they really want to take, they should take, and they're holding themselves back with either analysis paralysis.
Dustin: Putting this huge weight on it that it doesn't deserve. I [00:30:00] love that you have, , as just a, takeaway and a framework for decision making. Like you're gonna fail. So like, let's fail forward and let's learn from it. But you can't learn anything if you don't take any kind of risks. So any closing thoughts on
that before we talk about, , you and, where people can follow up with you?
Yoav: , No, I mean that, pretty much my philosophy is like, take the chance. You know, like you'll never know if you don't try, and you'll always regret it if you don't try at least this way, you know, one way or the other.
Dustin: Yes, yes. the power or the fear of, regret Well, we know you're active in GoBundance. If anyone's interested in GoBundance, definitely, , talk to Yoav about that experience. , But yeah, on, your business, on your, sort of setting you
up for your call to action, so people are interested in learning more about your business, maybe doing some private money lending, connecting with you about real estate opportunities, , learning, you know, again about GoBundance or some of the things that you're plugged into.
Dustin: , What's the best way for people to, to get ahold of you and go deeper?
Yoav: You can email me if you like. I'm happy to share my email. It's. [00:31:00] I-G-I-L-A-D first, initial, last name at Green Block, inc. IN c.com.
Dustin: Nice. That's very generous of you. So, , ,
Dustin: if you wanna get some more personal insights or connect in a personal way, Y-G-I-L-A-D, , at green block inc.com and obviously go to green block inc.com.
Dustin: , Yoav and I are connected on LinkedIn and he's got a, got a great profile there with all his details too. So gratitude. Very insightful. I've learned a ton and it's inspired me to be a little more bold in some of the decisions I need to make in my own business. So thanks for being here. Yo, I, I value you and I appreciate.
Yoav: Likewise. Thank you very much for having me, Dustin, and listening to me, and really appreciate the opportunity. Thank you.